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Transcript of Marketing & Sales
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Founder Ins+tute Jim Kaskade 9/8/2011
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Do You Hear Any Of The Following Ques+ons?
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Huh?
Who Are You?
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Huh?
What Do You Do?
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Huh?
Why Do I Care?
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Ques+on #1:
How do you portray yourself and your business to the world?
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The Secret Of The Golden Circle
WHAT!
How!
Why!
Source: Simon Sinek
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IPO $30!=<$10!Not Profitable!
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We let you pause live TV, rewind live TV, and we watch your viewing habits and adjust without you having to do anything!
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If you’re the type of person that likes to have total control over your life, boy we have a product for you!
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“I have a dream”
vs
“I have a plan”
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Leaders in a market inspire us
vs
Those who exert authority
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Customers follow you because they believe in what you believe
vs
Follow you because they have to (lower cost, first to market)
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Ques+on #2:
How do you tell the story of your company?
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30 seconds
60 seconds
90 seconds
Telling Your Story
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Providing You Peace Of Mind
By enabling the instant, non-invasive assessment of coronary blood flow
Using state-of-the-art computed tomography (CT) technology using cloud computing and
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Ques+on #3:
How do you aZract the first customers and partners to your
vision?
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Answer To #3:
Find customers and partners who believe what you believe
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http://cloudcomputing.sys-con.com/node/1974029
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Ques+on #4:
How do you involve your customers and partners in your success?
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Answer To #4:
Say, “Thank You” Tell THEIR story
Iden+fy Them As Thought Leaders
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Ques+on #5:
What are techniques to refine your messaging?
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Answer To #5:
Prac+ce, Prac+ce, Prac+ce!
On your wife & kids On your friends At the park At the BBQ
In the bathroom
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Marke+ng & Sales Founder Ins+tute
Jim Kaskade 9/8/2011
[email protected] Google Voice: (415) 938-‐7891
AIM: jimhkaskade TwiZer: jimkaskade
Blog: www.jameskaskade.com