Foundation of Social Media for Indianapolis Rabbis
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Transcript of Foundation of Social Media for Indianapolis Rabbis
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The Foundations of
Social Media For Rabbis
Presented by Lisa Colton,
Founder & President
Darim Online
434.977.1170
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#1 THIS IS AN ATTENTION ECONOMY
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Relationships
In an attention economy,
relationships are paramount!
How do we build, sustain and
use relationships to achieve our
goals?
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Be conversational!
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#2:
ADD
VALUE
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Value = Social Capital
• Value of the connections for increasing productivity, spreading information, and locating desired resources.
• Newsworthy, unique, timely, controversial, immediately useful and/or funny.
• 1:12 or even 1:20 ratio of self:value
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Listening is
Paramount
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#3: BE REAL
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Develop Your Voice
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Accessibility
http://www.formspring.me/rabbiblake
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Be a Real Person!
Rabbi Larry Bach, Temple Mount Sinai, El Paso, TX
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#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
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Unaffiliated but strongly
connected. Prospects!
Affiliated, but not well
connected to the
community as a whole.
At risk for dropping
dropping out at key moments,
& good focus for engagement.
These are your
80/20 people:
Mavens and
Connectors
More effective at
Expanding our
Reach than the
“institution”.
Circle represents
current “community”,
the tight(er) inner
network.
In general, the thicker the interior network,
the stronger the community.
Use Networks With Purpose
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Temple Israel, Memphis Facebook Page
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Ask Questions:
Be a Platform
For Conversation
Temple Beth Abraham, Tarrytown, NY
Tagging people is a way to invite
them into the conversation
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UserGenerated
Content
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#5: Shifts in Power
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Real Life Example
Of Power Shift
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Prepare for Constant Change: Anticipate The Market & Be Nimble
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GROUNDSWELL’s P.O.S.T.
1.PEOPLE: Identify audience(s)
2.OBJECTIVES
– What are you goals and objectives
for this audience?
– What are your audience’s goals?
3.What is the STRATEGY to reach these
goals?
4.Determine the specifics of the
TECHNOLOGIES you’ll use. Implement,
measure, refine!
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IT’S NOT ABOUT TECHNOLOGY
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John Fitch’s Steam Engine
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John Fitch’s Steam Engine