FOUNDATION IN GRAPHIC DESIGN · Exclusive Starter Pack. INCLUDED: Enhance your learning experience!...
Transcript of FOUNDATION IN GRAPHIC DESIGN · Exclusive Starter Pack. INCLUDED: Enhance your learning experience!...
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with ADOBE APPLICATIONSGRAPHIC DESIGNFOUNDATION IN
LESSON 1
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Introduction
• About Us
• Course Agenda
• Member Area & Community
• Course Engagement
• Brief introduction to Graphic Design
• What Design is and is not
• Different areas of Design
• Adobe overview – Photoshop / Illustrator / InDesign
• Introduction to Photoshop – Workspace / Use of Layers
• Q&A
LESSON 1
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ABOUT US• 4+ Years / 2012
• Largest LIVE Educator on the Planet
• 400,000+ new students per month
• Offices All Over the World
• 350+ full time employees (Shawsters)
• 10+ languages
• EGBET
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HOW IT WORKS
10 LESSONS Q&A HOSTED10 Lessons over the 4 Weeks, 8 Live and 2 “On Demand”, which means these 2 are pre-recorded.
Q&A session after each live presentation. Ask any questions about that particular lesson.
Lessons are then hosted on our website, usually available 24 hours later, which you will have access to in your student area.
1 2 3
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COURSE TOOL KIT
ONLY €19
Webinar Slides for every lesson
Bonus Videos
Summary Notes for every lesson
Exclusive Starter Pack
INCLUDED:
Enhance your learning experience!
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COMPETITION TIME• Live = Best
• Libraries = Don’t Teach
• We reward our most diligent students
• Shaw Academy Lifetime Membership Prize
- draw during lesson 8
• Attend 4 Live Lessons before Lesson 8
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STAY SOCIAL!
https://www.facebook.com/shawacademy
https://www.twitter.com/shawacademy
https://youtube.com/shawacademy
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Share using
#shawgraphic
ASSIGNMENTS
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Visit FAQon website
?
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GRAPHIC DESIGN EDUCATOR
KEVIN CORBETT
ABOUT ME
• I can spot bad typography from 100yds away.• I can name more than 200 fonts in under five minutes.• My hand is permanently stuck in the shape of a mouse.• I have a thing for chairs. I don’t know why.• My CD collection is organised according to the Pantone chart.• Seeing someone use Comic Sans affects my blood-pressure.• I like my coffee #000000 and when I cut back several South
American economies suffer noticeably.
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COLOUR?DO YOU LOVE
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VISUALLY?DO YOU LIKE TO THINK
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SENSE?!!DO YOU HAVE COMMON
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…“Design is thinkingmade visible”- Saul Bass
WELCOME TO GRAPHIC DESIGN!
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WHAT WILL BE COVERED
with ADOBE APPLICATIONSGRAPHIC DESIGNFOUNDATION IN
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Introduction
• Brief introduction to Graphic Design
• Adobe overview – Photoshop / Illustrator / InDesign
• Introduction to Photoshop – Workspace / Use of Layers
Graphic Design Elements & Principles
• Design Elements
• Design Principles
LESSONS WEEK 1
1
2
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Creating Image Composites
• Combine multiple images
• Using Masks
• Selection tools
• Using Adjustment Layers
• Using Filters
LESSON ON DEMAND
3
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Photo Editing
• Open, edit/manipulate/enhance and save an image.
• Healing Tools
• Adjustment Layers
• Filters
• Blend Modes
Introduction to Illustrator / Create a Logo
• Illustrator introduction
• Vector graphics
• Create a logo
LESSONS WEEK 2
4
5
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Illustrator - Part 2 / Tracing Artwork & Brushes
• Trace Features
• Pen Tool
• Brushes
LESSON ON DEMAND
6
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Typography
• Introduction to Typography
• Typographic Quality
• Create a Typographic Image
Create a Web Layout – Part 1
• Design a web interface
• Setup Document for web
• Use Guides
• Create textured/gradient backgrounds
• Add edit and transform graphics
• Advanced image techniques
LESSONS WEEK 3
7
8
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Create a Web Layout – Part 2
Introduction to InDesign / Create a Business Card
• Introduction to InDesign
• Create a business card
LESSONS WEEK 4
9
10
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Graphic Design is all around us, wherever we look.
The most common forms include Logos, Websites, Advertisements and Magazine/Newspaper layouts, but the list is endless.
Introduction to
GRAPHICDESIGN
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…Well, the dictionary definition of Graphic Design is
“the art or profession of visual communication that combines images, words and ideas to convey information to an audience”
WHAT IS GRAPHIC DESIGN?Well, the dictionary definition of Graphic Design is
“the art or profession of visual communication that combines images, words and ideas to convey information to an audience”
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GRAPHIC DESIGN ISVISUAL PROBLEM SOLVING
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PLEASING TO THE EYEGETS ATTENTIONCONVEYS MESSAGE
Your aim is to create something that is
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However,it’s not always about making things look cool!IT HAS TO WORK!
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Cluttered Posters
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Illegible Fonts
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UnusableWeb Interfaces
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AND WORSE, WRONG MESSAGING!And these are a few of the tamer examples!
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HAVING FUN ARE PATIENT
USINGCREATIVITY
CUTTINGEDGE
TECH
PAYING
SOLVING
DETAIL
LIKE
PROBLEMS
ATTENTION TO
AN EXCITING AREA
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WHAT WE DO
BRIEF RESEARCH STRATEGY DEVELOPMENT PRESENTATION LAUNCH
CLIENT WANTS
POINTof REF. COMP.
TRENDS
HISTORY
FUTURE
DECIDE
ANALYSE REVIEW
FEEDBACK
TWEAK
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DON’TSOMEHOME TRUTHS NEED TO
be goodat drawing
NEED TOspend years
in college
NEED TOspend €€€’s
on equipment
DISCLAIMER: By the way, I’m not saying these do any harm!*
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DOSOMEHOME TRUTHS NEED
a PortfolioNEED
Visual Thinking SkillsNEED
to Speak ADOBE
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DIFFERENT AREAS of GRAPHIC DESIGN
CREATIVEDIRECTOR
ARTDIRECTOR
ART PROD.MANAGER
PACKAGEDESIGNER
BRAND I.D.DEVELOPER
VISUALJOURNALIST
BROADCASTDESIGNER
LOGODESIGNER
INTERFACEDESIGNER
ILLUSTRATOR
WEBDESIGNER
MULTIMEDIADEVELOPER
CONTENTDEVELOPER
VISUAL IMAGEDEVELOPER
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THE INDUSTRY STANDARD
ADOBE OVERVIEW
Adobe products have become the de facto industry standard in graphics editing.
The applications we will be using for this foundation course will be Photoshop & Illustratorwith a brief introduction to InDesign, which we will expand more on in the advanced course, along with other applications in the Adobe Suite.
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IMAGING & DESIGN APPLICATION
PHOTOSHOP
• Benchmark in the world of professional digital image solutions.
• Powerful photo and image editing application.
• Photoshop is Not a Drawing Program!
• The real power of Photoshop is in working with existing images. Typical tasks include treating and manipulation, compositing, converting to different formats, printing, etc.
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VECTOR ART & ILLUSTRATIONS
ILLUSTRATOR
• Vector-based drawing and graphic design tool.
• It’s Not Photoshop! Photoshop is a bitmap editor, Illustrator is a vector drawing program.
• Works by generating curved paths (AKA Bezier curves) connected by anchor points.
• Shapes, anchor points and other information are stored as part of the file and can be modified at any time.
• Vector images can be resized without losing quality. These attributes are what make vector-based programs different to bitmap-based programs that store data as individual pixels only.
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PAGE DESIGN & LAYOUT
InDESIGN
• Page layout application for print or digital publishing.
• Ideal for newspapers and magazines, posters, brochures, cover art, etc.
• Also for digital publications like interactive PDF’s, eBooks or interactive documents with Audio, Video and HTML content.
• Convert ordinary documents into digital formats.
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PHOTOSHOP WORKSPACE
Workspace Switcher
Main Menu
Options Bar
Document Window
Tools Panel
Layers Panel
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PHOTOSHOP WORKSPACE
Workspace Switcher
Main Menu
Options Bar
Document Window
Tools Panel
Layers Panel
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INTRODUCTION TO LAYERS
Organising Layers
Visibility
Create New Layer
Delete Layer
Fill / Opacity
Blend Modes
Layer Groups / Filter Layers
Background Layer
Stacking Order
Blending Options
Adjustment Layers
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INTRODUCTION TO LAYERS
Organising Layers
Visibility
Create New Layer
Delete Layer
Fill / Opacity
Blend Modes
Layer Groups / Filter Layers
Background Layer
Stacking Order
Blending Options
Adjustment Layers
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COMING UP IN THE NEXT LESSON
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ELEMENTSIn Graphic Design there are Key Elements that enable us to communicate our message clearly.
These are what make up our design.
LINE SHAPE (FORM) COLOUR TEXTURE SPACEMASS (SIZE)
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COLOUR | THEORY
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The Principles of design are what we do to design elements.
How we apply these determines how successful the design is.
ALIGNMENT BALANCE CONTRAST PROXIMITY REPETITION
PRINCIPLES
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FINAL ASSIGNMENT
• Multiple Choice Questions
• Certificate - €9
• Diploma - €19
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with ADOBE APPLICATIONSGRAPHIC DESIGNFOUNDATION IN
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CONTACT
+353 (0) 1 5360892
www.shawacademy.com
facebook.com/shawacademy
twitter.com/shawacademy
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THANK YOU FOR BEING HERE