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FORWARD TO REALITY

PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION

Forward to reality

For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world. It’s time to merge the digital and the physical and create an internet of things.

We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!

“ The future is something which everyone reaches at the rate of

60 minutes an hour, whatever he does, whoever he is.”

— C. S. Lewis

WHAT IS THE NEXT LEVEL OF WEB INTERACTION?The internet of things and physical computing is connecting everything and letting you connect to and interact with everything anywhere. Today’s tech world is mobile, tomorrow’s world is seamlessly integrated, connected, intelligent and tangible.

What we are talking about is a blend of physical computing, embedded systems, web apps, mobile apps, websites, games, devices etc.

“Physical computing, in the broadest sense, means building interactive physical systems by the use of software and hardware that can sense and respond to the analog world”

- wikipedia

“An embedded system is a computer system designed to do one or a few dedicated and/or specific functions . . .It is embedded as part of a complete device often including hardware and mechanical parts.

- wikipedia

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In the old days you needed super intelligent engineers and tons of money to make these kinds of systems...

. . . AND THEN CAME THE INTERNET AND CHANGED EVERYTHINGWith open source software and hardware, low cost components, knowledge sharing and collaboration the innovation is being democratized by the open source communities.

The Arduino, named after the pub where it was conceived, is one of these low cost, open source pieces of hardware. This is where it all starts. For the humble price of 22 Euros. This little thing is jam packed with possibilities...

Inside the package lies the Arduino, which basically is a little computer which usually does one simple task over and over again until someone pulls the plug.

But relax - we are not going to talk about circuit boards and all the components, or electronics, programing or anything of the geeky stuff. What we are going to talk about is the true magic happening when the user’s force of creativity, sharing and collaboration takes part.

“ The future is here. It’s just not evenly distributed yet.”

— William Gibson

Image by Flickr user dpstyles™http://www.flickr.com/photos/dpstyles/3201378928/

What if your plants could talk to you when they were thirsty?

Now they can...

BOTANICALLS by Rob Faludi, Kate Hartman and Kati LondonRead more: http://www.botanicalls.com

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So how do you give someone a mix tape in a world where all music is digital? This guy built a device and a way to interact with digital music in the physical world.

SPOTIFY BOX by Jordi ParraLearn more: http://blog.zenona.com

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The Twitter Mood Light shows the current mood of Twitter. The lamp monitors certain keywords, such as “love”, “hate”, “surprising” and so on, on twitter.com and lights up different colors depending on the mood of the tweets.

TWITTER MOOD LIGHT by RandomMatrixLearn more: http://goo.gl/XQzZ

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How do you take your internet company and make it relevant in the physical world? PayPal made a experimental system utilizing QR codes, Arduino and smart-phones to let their users pay with their PayPal account in the physical world.

PAYPAL VENDING MACHINE by PayPalLabsLearn more: http://goo.gl/8dDbm

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The Verbalizer connects wirelessly to your computer and triggers google voice search.

THE VERBALIZER by BreakfastLearn more: http://goo.gl/Jo3Zl

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Instaprinter is a digital photobooth tapping into the mobile photo-sharing service, Instagram, and in real time prints out every picture taken at a specific location.

INSTAPRINT by BreakfastLearn more: http://instaprint.me/

The Candy Grabber is controlled by an Arduino which lets online users remotely interact with the machine via a website.

CANDY GRABBER by odvratno.zgodanLearn more: http://goo.gl/ONoMP

WHAT DOES ALL THIS HAVE TO DO WITH ME?First of all, as we all know ...its not about advertising anymore, its about engaging and interacting with your customers, its about making unforgettable content that enrich your customers life.

Lets take a look at what some pioneers have done to take advertising to the next frontier.

CocaCola tok Facebook Likes to a new level by letting attendees of their event, Coca Cola Village, use a personal wristband to easily Like physical things and also spread the word of the event and the brand to their online friends.

THE REAL LIFE LIKE by CocaColaLearn more: http://goo.gl/KV04G

TOPSHOP reinvented the changing room by utilizing and hacking a Xbox Kinect. That way they created a interactive mirror which lets you try on different clothes.

KINECT FITTING ROOM by AR DoorLearn more: http://goo.gl/mjCfr

A genius concept from a bunch of students at Hyper Island: RFID-powered shoes connecting the wearers to online social services.

KARMATECH by Students at Hyper Island:Hampus Lemhag, Mikael Näslund, Anna Andersson,

Pier Madonia, Kris Bengtson and Bodil Gustafsson FürstLearn more: http://goo.gl/1A3xe

A simple billboard that senses movement and triggers flashes of light at passerby's to make the illusion of paparazzis fighting over pictures of a celebrity, the passerby.

NIKON D700 FLASHING BILLBOARDLearn more: http://goo.gl/f157X

An interactive billboard that changes colors depending on the colors of the viewers clothes.

IBM SMARTER PLANET BILLBOARD by IBMLearn more: http://goo.gl/BEFMD

“As for the future, your task is not to see it, but to enable it.”

— Antoine de Saint Exupéry

UNLEASH YOUR CREATIVITY!What we have showed you now is only scratching the surface. There is endless of possibilities and opportunities to leverage and take your brand even further.

All we ask is for you to let your imagination run wild, no ideas are too crazy or stupid or silly. Let’s take it up a notch! Be ambitious! Be the first guy, don’t wait until its mainstream, and don’t be afraid to take the lead and venture into new frontiers. We will travel there with you!

Johannes RummelhoffCreative Concept Developer

kevin@mediafront.no @caoimh

johannes@mediafront.no @johannesr

Kevin MurphySenior Designer/Front End Developer

QUESTIONS? IDEAS? OBSERVATIONS?