forward gear project

Submitted to:

Ma`am Arshia

Submitted by:

Azeem Ali Tariq Butt

Abubakar Tasveer

Rohail Zaheer

Mehr Baig

(Introduction to Business)

Session 2013

Submission Date:

22 May, 2013

University OF Management & Technology

ACKNOWLEDGEMENT

All praises for Almighty Allah, the most Beneficent and Merciful, who guides us

in lacerate and congenial circumstances, without his help one cannot achieve

his goal.

Our sincere gratitude to University OF Management & Technology, they

provided us with the opportunity to work in FORWARD GEAR (PVT) LTD of

Pakistan.

Then we would like to thank Ma`am Arshia, who guided us at every step and

provided us with her valuable advice and guidance whenever we asked. We

are very grateful for her, and her encouragement which enabled us to write

this report.

Then we would like to thank our parents who do a lot of struggle for our better

and secure future and encourage us at every step of our life.

In the end we would like to thank all the staff members FORWARD GEAR (PVT)

LTD, who have co-operated with us during project. They have provided us with

valuable information which helped us a lot in the completion of this report.

It was relatively a new phenomenon for us and we have learned a lot from

making this project.

Table of Contents

Contents Page#

Forward Group Introduction. 6

Forward Gear (PVT) LTD 8

Business plane 10

Mission, Vision & Objective 11

Company Overview 13

Over Core Value 14

Management 16

Target Marketing 17

Marketing Strategy 17

Design and Development 18

Quality Policy 19

Kaizen Policy 20

Operation Plane 21

Departments 22

Startup Schedule 23

Major Risk Factor 24

Message from the M.D 25

Analysis 26

Forward Group [PVT] LTD

Introduction

Authorized Vender of World Renowned Sports Brands.Forward Group is a consumer driven, design oriented and an Innovative Company, aiming to work with coherence of renowned global Brands, organizations and entrepreneurs, translating marketing and business goals into design strategy, novelty and to attain a new product success.

20 year of innovation - the past, the present and the future Forward Sports Private Limited is one of the few companies in Sialkot industry that can trace its history back in 20 years. Forward is family owned manufacturing and exporting business concern of footballs, volley balls, rugby balls, beech balls, sale balls, medicine balls, bags etc.

The third generation of the family has entered the field of international trade bringing together the established business and family values, experience and skills coupled with pertinent business education, knowledge and expertise.

The Past - history of product innovation We would like to take you to the corridors of rich business history of Forward Sports Private Limited and its management, which has the privilege of creating and introducing new spirit and techniques of doing the business that became source of guidance in Sialkot for small and large scale industries of sports goods since 1988 to this day.

Forward Gear [PVT] LTD

Forward Gear (Pvt) Ltd. is a bag manufacturing company targets to become the world leading bag producer by providing quality, on-time delivery, cost saving, innovation and high tech oriented solutions to the customers

After the 20 years of success of forward sports, FORWARD GEAR was established.

Forward Gear was established in NOVEMBER, 2007 but it started its production in JULY, 2008 in SIALKOT Region.

Business Plan

Summary:

Forward Gear was establishing in November 2007, but it started its operations in July 2008. Forward Gear is a bag manufacturing company which is now a leading bag manufacturer for ADIDAS. Its leading customers are Adidas, lotto, reebok and diadora. Its production capacity is 4, 00,000 per month with 200 different styles.

Mission, Vision and objectives

Company Vision:

Understand the customer, be Competitive and Win with them.

Company Mission:

With cost-competitive, right first time and on-time delivery, FORWARD GEAR serves the customers at the utmost level.

Objectives:

Forward Gear (PVT.) Ltd. is a bag manufacturing company targets to become the world leading bag producer by providing quality, on-time delivery, cost saving, innovation and high tech oriented solutions to the customers.

Company overview

Forward gear is one of the biggest bag suppliers of ADDIDAS with a production capacity of 600000 bags per month. Its leading costumers are ADIDAS, Reebok, DiaDora and Lotto. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companiesThe company generated net revenues of PKR 23.47 billion for the fiscal year ended Aug 2012.

Our Core Values

Integrity:

We believe integrity enables us to establish and maintain long-term relationships with each of our unique client partners as well as our employees. Open and Honest Communication in the work environment is the first key to highly successful organizations.

Innovation:

We firmly believe that innovation is intrinsically valuable and by that we can find better ways to produce good quality products by optimizing our resources.

Team work:

With a diverse range of experiences, we are confident that our talented team can help us to achieve a better business outcome for our organization in future as well.

On-time provision:

Utilizing the most advanced technology, Professionals and our commitment enables us to complete our targets on-time.

Client satisfaction:

We are steadfast to produce our products as per the requirement of customer. We are offering unique services and remain responsive.

Safety, Health & environment:

We actively strive to provide a safe and healthy workplace to our employees and to act responsibly towards the community and environment, in which it operates.

Management

The Forward Gear management is very self-devoted and hardworking people who know the responsibility of their work and are loyal to their jobs and with the company as well.

The management of FORWARD GEAR is highly qualified and specialized people.

Target market

Basically no locally market is targeted as these are the suppliers of well known brands like ADIDAS, DIADORA Etc. Forward Gear don’t sell its products in open market they don’t have to sale them out locally and they cant even as they have a contract signed with these brands.

Marketing strategy

Marketing strategies are selected by ADIDAS so Forward Gear don’t have to do any marketing for their products because they doesn’t have any concern with the market outside as mainly it is only exporting its

products to ADIDAS, Reebok etc. so they do all the marketing for Forward Gear.

Design and development plans

Forward Gear (Pvt.) Ltd. is a company manufacturing & exporting bags for international markets. We understand that our employees may have a hazard by performing our activities and using raw materials, natural and artificial resources.

All the designs come from the ADIDAS and most of the material for the production is gathered from outside and only little material is collected from domestic suppliers.

Safety and reliability of its product is one of the objectives of Forward Gear. And for this purpose company is having two policies.

Quality Policy

Forward Gear (Pvt.) Ltd. aims to maintain its leading position in bags industry by satisfying our respectable customer’s needs and expectation through providing consistent quality products backed-up through:

1. Modern Research & Development Facilities

2. Mechanized Manufacturing

3. Quality Management system

The Company is Confident to declare that through its intention and efforts, it can motivate employees,

produce better quality of bags and create culture of continuous improvements.

Kaizen Policy

Forward Gear (Pvt.) Ltd is focused and encourages the suggestion giving by anyone which would be reviewed by CI team. CI team shall announce the selected projects for the kaizen activities to save the process time and better production. After going through implementation process stage will come for review by encouraging the employees through defined incentives.

Operations plan

Forward Gear production facility is one of the best production facilities of the world.

It is having 1200 machineries

200 automatic

1000 manual

Also there are 1500 people working in the company who are well trained and specialize in their work.

Forward Gear is having different departments:

Research

Development

DesignSourcing Procureme

nt

Production Planning

Production Control

Quality Control

Storage

Product Development

Production

Start-up Schedule

The Past - history of product innovation We would like to take you to the corridors of rich business history of Forward Sports Private Limited and its management, which has the privilege of creating and introducing new spirit and techniques of doing the business that became source of guidance in Sialkot for small and large scale industries of sports goods since 1988 to this day.

Forward Gear (Pvt) Ltd. is a bag manufacturing company targets to become the world leading bag producer by providing quality, on-time delivery, cost saving, innovation and high tech oriented solutions to the customers.

After the 20 years of success of forward sports, FORWARD GEAR was established.

Forward Gear was established in NOVEMBER, 2007 but it started its production in JULY, 2008 in SIALKOT Region.

Major Risk Factors

Political Instability:

As the country’s economic value is falling day by day we have to face problem of the political instability in our business. E.g. Tax strategies etc.

Electricity Shortfall:

Electricity shortfall is another main risk factor our production lines gets disturbed by it. So we have to spend money on the fuel for the generators which is very costly.

Message from the M.D

"A bag manufacturer targets to produce for all brands in the world."

This is the goal of Forward Gear (Pvt.) Ltd. November 15th, 2007. Forward Gear started its set up and with Adidas as the major customer. Company is moving forward to the goal it set.

Forward Gear is the first bag manufacturer in Pakistan for big brands and it is going to change the whole bag manufacturing industry in the world.

Pakistan is a promising site for the business and the combined experience, knowledge and technology of Pakistan and Korea will make a difference and it will shake the world by quality, on-time delivery, price and innovative/future-oriented bag products.

It will be fun for you to watch how Forward Gear is moving forward and how to achieve its goal day to day, week to week and year to year.

Again, we appreciate your visit. Thanks!

Best regards,

Mr. Chris

Managing Director

Analysis:

Over all Forward gear is a well-established company holding up to more than 1300+ labor for their production line as they are the leading manufacturers in the sports field and exporting products to Adidas, Diadora, Lotto, Reebok etc. Keeping the ethical values in mind the Forward gear introduced many policies for their workers to keep them satisfied with the company’s profile. The company now has a position where they can’t be compromised with the other local vendors. They have a very strong base here in Pakistan for exporting products to such well-known brands. Every employee has the same rights as the other next to him/her. Forward gear is not just a company who

just make products for the brands they also take care of their employees with pure heart and true means.

forward gear project

Business

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