“How to Make Social Work for

Your Forum”

Ted Rheingold

Ted Rheingold@tedr

ForumCon, 2013

But Ted, I already have a vibrant

community, cant the people on

InstaTweetBookPlusLinkedYouTube just

come to me?(spoiler alert: no)

But Ted, [Facebook|Twitter|Google+|Pinterest|LinkedIn|YouTube|

Reddit] are stupid? Why do people even

use them?

Ted, I have share widgets on my site isn’t that enough?

(Maaaaaybee)

Ted, I have buttons on my

site, but how can I know how useful

they are?

(Good news: Google Social Analytics)

Ted, what do you mean there’s Brand-level,

Article-level and Content-level

sharing?

(Good news: the data is out there)

But Ted, My Site Already Consumes

All My Time,I Don’t Have Time

for InstaTwitterBookFaceGooglePlusLinke

dIn!

But Ted, There are so many social sites I

can’t even keep track. How can I be

active on all of them?

(chill, all you need to do is tackle them one at a time in order of which

are the lowest hanging fruit)

But Ted, how do I know which sites are

worth spending my time on?

(Good question, let me tell you how)

ServiceCore Demo

Halflife of Post

Hot TopicsHow to

present your posts

Where to find

likeminded people

Engagement Hacks

Analytics & Tools

Twitter M + F22+

1hr

•breaking news•current events•cultural reviews•personal updates

•Tweet as “person” via brand handle

•Bio searches•Follow influentials in your topic

•Use fav star generously•Add people to “prestigious” lists

•HootSuite or SproutSocial•Bitly or Awesm

Facebook M + F13+

1 day

•cute photos•Facebook news•cultural reviews•celeb gossip

Post as brand via brand fan page

Follow peers via Fan Page. Like, Share & Comment on their posts

•Facebook Analytics•HootSuite or SproutSocial•Bitly or Awesm

Instagram M + F14-50

1hr•top hashtags•user-created trends

Post as brand via user account

Tag searches Use heart liberally. Comment when meaningful

Statigram

Pinterest M + F25-55

1week

•beautiful photos•inspirations photos

Post as brand to brand account and boards

Boards Follow a single board of active users to get attention w/o flooding

Curalate

YouTube M + F12-24

Forever•personality-driven programs•how-tos & serials

Post as brand via user account

Reply videos Read YouTube Playbook

VidIQ

Google+ M + F?

1 day

•photography•everything

•Post as a “person” via brand account

Groups •Find Groups. Participate.•Organize GoogleHangouts & invite influencers

LinkedIn M + F30+

1 hourbusiness, politics and global events

•Tweet as “person” via company page

Industry Groups

Get made an influencer

Tumblr M + F14-30

1 min - 1 day

•PHOTOS •Inspirational quotes

•As your Tubmlr blog (it’s all about their dashboard)

Tag searches UnionMetrics

Reddit M + F16+

1 min - 1 day

•New information•Expert Q&A

Cool, modest, informative

Subreddits

Quora M + F24+

ForeverTech Knowledgeable,

modest, informative

Searches Answer questions thoughtfully

Peer Forums

But Ted, this still sounds like too much

work, can’t I just use a service to buy audience

(Don’t waste your money. You can only buy fakes, not

engagement)

“How to Make Social Work for

Your Forum”

Ted Rheingold

Ted Rheingold@tedr

ForumCon, 2013