Forum E Corporate Social Responsibility€¦ · Children Helmet Project - Intervet India -...
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Forum E Forum E Corporate Corporate Social Social Responsibility Responsibility
Transcript of Forum E Corporate Social Responsibility€¦ · Children Helmet Project - Intervet India -...
Forum EForum ECorporateCorporate SocialSocial ResponsibilityResponsibility
CorporateCorporate SocialSocial ResponsibilityResponsibility Dirk VeldhorstDirk Veldhorst
CorporateCorporate HealthHealth HQ Arnhem HQ Arnhem
Our industry has a reputation problemOur industry has a reputation problem
Communication of risk of operations
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Very Very
Dissatisfied Satisfied
Communication of product risk
Protection of the environment
Protection of local community
Protection of the consumer
Protection of the general public
Protection of its workers
Protect theProtect the
planetplanet
Overlapping Overlapping conceptsconcepts,,constantlyconstantly changingchanging challengeschallenges
Corporategovernance
Respected member of society
War for talentShareholder valuecreation
Our ecological footprint
NGO’s
Humanrights
Kyoto
SoXTabaksblat
Careerdevelopment
Investorrelations
EVA
ProductStewardship
Employability
Build aBuild atalent factorytalent factory
peoplepeople
There is a solid business case for CSRThere is a solid business case for CSR
• Employee retention• Lower costs (not wasting energy/materials, waste)• License to operate from society• Customer loyalty & Brand equity• Lower costs of capital (AAA)• Possible new sources of revenue & growth• Non-financial management steering information
Get active & makeGet active & make
profitprofit
Why is CSR so important for us?Why is CSR so important for us?
We’re in the spotlight• Our stakeholders expect it• Society demands more than just compliance
And don’t forget:• Sustainability is an investable concept• It positively affects societies and economies• Our long-term success is dependent on being a leader in CSR
People
PlanetProfit
Pride
The Balance of PrideThe Balance of Pride
The CSR ChallengeThe CSR Challenge
• CSR is nothing new: we have been doing it for a long time
• But ….– we did not structure what we were doing– we did not measure against our peers– we were good but didn’t tell it
• What to do to make it happen?
• Our ambition is to be top of the range!
MakeMake itit happen happen• setting of 5 KPI’s in 2004: injuries, absence, waste, oxygen
demand, volatile organic compounds,
• another 9 KPI’s in 2006: finetuning and extending with energyconsumption and low carbon%, CO2 emission, water use
• make it part of operational planning and managementrenumeration,
• involve all employees & train our Business Principles
• account for improvement in externally verified CSR report.
BenchmarkingBenchmarking and and becomebecome best in best in classclass
Get employees involved:Get employees involved:Akzo NobelAkzo NobelCommunity ProgramCommunity Program
Ferrazone®: Iron fortifier for a healthierlife
reducing irondeficiency andsolving anemia
Ferrazone® - Functional Chemicals -BackgroundIron deficiency:
• affects half the developing world’s infants (Unicef)
• undermines the health of 500 million women of reproductiveage
• leads to more than 60,000 childbirth deaths a year
• causes a range of other problems in millions of people:impaired cognitive development in children, fatigue, maternalmortality and low productivity in the workplace.
Ferrazone® - Functional Chemicals -Design & implementationLongstanding need for supplement that works andtastes good:
• Ferrazone: iron EDTA supplement(ethylene diamine tetracetic acid)
• used to fortify grain-based products(breakfast cereals and cereal bars)
• no problems with taste and wellabsorbed in the human body
Ferrazone® - Functional Chemicals -Results• Large scale trials with food components such as fish and soy
sauce, wheat flour
• China, Kenya, Indonesia, Thailand, Guatemala, South Africaand Vietnam
• Improving the lives of 5 million people.
Contact:• Carel Wreesman, AN Chemicals,
• Geoff Smith, AN Chemicals,[email protected]
Deco International - Training for industry
Construction TrainingCenter to improveoccupational standardsin the industry
Deco International - Training forindustry - Background
In Turkey:
• Unemployment rate is 10.3%
• 150.000 professional painters
• 12% of professional painters has proper technical knowledge
Deco International – Training forindustry – Design and implementation
• 1994: Marshall campus for 1,500 paint industry workers
• More training programs to prepare graduates for national andinternational jobs
• New Majors: Work Safety, Entrepreneurship
• Foreign language courses
Deco International – Training forindustry – Results• Since 1999: 2000 graduates
• Of which: 450 from the Paint Technologies Department• 115 internships with Marshall Paints
• 21 graduates of Kocaeli University have been working atMarshall Paints
• In 2005: Marshall Paints corporate website will be marketplacefor jobs
Contact• Feridun Uzunyol, Marshall Boya /DCI,
Children Helmet Project
to protect againstdaily riskof local traffic
Children Helmet Project - Intervet India -Background
• 70% of fatal traffic accidents in India related to two-wheeler drivers andtheir co-passengers
• Families travel on two-wheelers - which is the most common way ofcommuting - without any protection (helmet)
• Safety-first program: mandatory use of helmets during the working week
• But many accidents were occurring in the weekends. The main reasonfor this was the lack of children's helmets. In solidarity with theirunprotected children, many parents were not wearing helmets either.
Children Helmet Project - Intervet India -Design & Implementation• Sizable quantity of quality children helmets
• Comfort and acceptance by peers important element > 'design your own helmet' initiative
Children Helmet Project - Intervet India -Result• Almost all employees purchased helmets for their children
• Children are using their helmets every day - even on their ownbicycles - and our HSE performance has improvedsubstantially
• 2004 and first half of 2005 have been the first years in thecompany's history without any LTI or fatal accident – with alittle help from the helmets
Contact• Intervet India, [email protected]
Reward excellentReward excellentbehavior:behavior:learn from bestlearn from bestpractice and bepractice and beproudproud
SometimesSometimes itit justjust takestakes a asmallsmall nextnext step… step…
““ForFor me me it’sit’s turningturning offoff the thelightslights whenwhen I go I go toto lunch.” lunch.”
“I “I thinkthink beforebefore I print!” I print!”
“It’s showing students how“It’s showing students howinteresting a technical job can be!interesting a technical job can be!””
“To me, it means to care for my colleagues and“To me, it means to care for my colleagues andcontribute to a good working atmosphere.”contribute to a good working atmosphere.”
“I am taking part in an Akzo Nobel mentoring“I am taking part in an Akzo Nobel mentoringprogram to help young employees.”program to help young employees.”
“To me it means working in“To me it means working ina safe and clean way.a safe and clean way.””
“CSR is aboutcaring for the
environment andmaking our
activities andproducts as
sustainable aspossible.”
ThankThank youyou forfor youryour attentionattention
