Forum Con - Andrew Loos - Bona Fide
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BONA FIDE Working with Marketers to create authentic, fun and mutually beneficial experiences
description
Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.
Transcript of Forum Con - Andrew Loos - Bona Fide
BONA FIDE
Working with Marketers to create authentic, fun and mutually beneficial experiences
CREATING BONA FIDE EXPERIENCES
Evolving Roles
The Social Underground
What Works
Experiential Innovation Tips
THE EVOLVING ADMINISTRATOR /MODERATOR
“Real” Communities vs “Fake” Marketers
Monitoring vs Connecting
Integrated Campaigns
ATTACK! SOCIAL UNDERGROUND
Connect Brands & Advocates
Immersive Media
Transparent Strategy
5 APPROACHES THAT WORK
• Use Discretion
• Make it Exclusive
• Filter Within
• Be Honest
• Source Feedback
5 INNOVATION TIPS
ANDREW LOOSManaging Partner
o 323.454.4472 [email protected]
SCOTT JAMESSocial Media Strategist
o 415.433.1499 [email protected]
