Forum Con - Andrew Loos - Bona Fide

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Andrew Loos, Chief Creative Officer and Scott James, Social Media Strategist at Attack!, talk about how forum and community managers can make the right connections to strengthen their communities. We will show you case studies of what has worked and why, and provide ideas about how you and your members can work with marketers and advertisers in a completely transparent way, with the focus on connecting people to things they love in a targeted, authentic way.

Transcript of Forum Con - Andrew Loos - Bona Fide

  • 1.Bona Fide
    Working with Marketers to create
    authentic, fun and mutually beneficial experiences

2. Creating Bona Fide Experiences
Evolving Roles
The Social Underground
What Works
Experiential Innovation Tips
3. The Evolving Administrator /Moderator
Real Communities vs Fake Marketers
Monitoring vs Connecting
Integrated Campaigns
4. Attack! Social Underground
Connect Brands & Advocates
Immersive Media
Transparent Strategy
5. 5 Approaches That Work
Use Discretion
Make it Exclusive
Filter Within
Be Honest
Source Feedback
6. 5 Innovation Tips
7. Andrew Loos
Managing Partner
o 323.454.4472 x224
[email protected]
Scott James
Social Media Strategist
o 415.433.1499 x228
[email protected]