Formal Specification

Client’s Needs Our client needs the advert that we produce to effectively advertise the energy drink and be worth

all the money they have spent on producing this advert.

Audience Our advert will appeal to the target audience the client specified which in this case is the widest

audience possible (all ages and genders). We have made sure that the advert does not offend any

group of people.

Technical Considerations We want our advert to be available on a verity of platforms, including TV, Smartphones, and games

consoles. This is so it can be shown on a wide range of services and websites and everyone will be

able to view it. The best file format to use for this would be MP4. This is because the video can be

very high quality and play on almost all devices that can play video. It is also a compressed file

format meaning it is quite small. This format will play on most popular media players including

Winamp, iTunes, and Windows Media Player.