Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

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Foreign Agricultural Service Seoul, Korea South Korea: South Korea: Agricultural Situation Agricultural Situation October 22, 2009

Transcript of Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Page 1: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

South Korea: South Korea: Agricultural SituationAgricultural Situation

October 22, 2009

Page 2: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

GeographyGeography

Size roughly equal to the state of Indiana

Only land border to the North; Surrounded by water on three sides

Mountainous with no extensive plains; only 16.6% arable

Page 3: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Agricultural ProductionAgricultural Production

Small farm size (3.7 ac) 1.2 mil farm

households including 785,000 fulltime

Agriculture accounts for only 3.8% of GDP

Agricultural products: rice, root crops, barley, vegetables, fruit, cattle, pigs, chickens, milk, eggs and fish.

Page 4: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

EconomyEconomy 2009 GDP

could contract 2-3%

Exports: weak demand in major markets

Domestic Demand: weighed down by rising prices, fewer jobs, stock market volatility.

Exports

Main Pillar of

Korean Economy

U.S. Recession & Weaker Global Conditions

Page 5: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Economic PerformanceEconomic Performance

0200400600800

100012001400

1970 1997 2009

-10

-5

0

5

10

15

GDP (US$ bil., curent prices, PPP)Real Growth Rate (%)Forecast

Page 6: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

DemographicsDemographics

Homogeneous 50 million people Population growth

rate declining One of the world’s

most densely populated countries

Rapid urbanization ¼ Christian, ¼

Buddist, ½ non-affiliated

Page 7: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

ConsumptionConsumption

Increased affluence More women in the

workforce Well-traveled

younger generation Increased demand

for international flavors

More western style family restaurants

Page 8: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Retail Market StructureRetail Market Structure

Food Sales Traditional – 30.9% Hypermarkets –

26.5% On-line – 18.2% Dept. Stores –

17.5% On-line sales

growing rapidly, 23.8% growth.

Page 9: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

TradeTrade

Top four trading partners: China, United States, Japan and Hong Kong

Major exports: semiconductors, wireless telecommunications equipment, motor vehicles, computers, steel, ships and petrochemicals.

Page 10: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Total Trade Vs. Agricultural TradeTotal Trade Vs. Agricultural TradeAgricultural Imports Represent 6% of Total Imports Agricultural Imports Represent 6% of Total Imports Agricultural Exports Represent 1% of Total ExportsAgricultural Exports Represent 1% of Total Exports

0

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2001 2002 2003 2004 2005 2006 2007 2008

Bill

ion

s U

.S.

Do

llars

Total Imports

Total Exports

Total Agriculture, Fishery and Forestry Imports

Page 11: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Agriculture: ExportsAgriculture: Exports

Main agricultural exports: leather, seafood, cigarettes, snack foods, noodles, beverages and kimchi.

In 2008, total value of ag exports $3.6 bil.

Represents 1% of total Korean exports.

Page 12: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Agriculture: ImportsAgriculture: Imports

In 2008, South Korea imported $24.4 billion worth of agricultural products

28% from the U.S. Main ag. imports:

corn, wheat, hides, soybeans, hay, pork, beef and citrus

Page 13: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Total Agricultural ImportsTotal Agricultural ImportsBulk & intermediate values up sharply in 2008 Bulk & intermediate values up sharply in 2008

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lio

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.S.

Do

llar

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Bulk Intermed C-O Forest Seafood

2006 2007 2008

Page 14: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Agriculture: Market AccessAgriculture: Market Access

U.S. Export Successes: Record $6.1 bil in

‘08 #3 Beef #4 Consumer-

Oriented ($1.5 bil in ’08)

#4 Cheese Market #7 U.S. Rice Market

U.S. Export Challenges: Biotech

Approvals Documentation Labeling

Children’s Food Act No sale of high cal/low

nutrition near schools Ban on tar food

colorings Organic: ROK

Accreditation 2011

Page 15: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Agriculture: Market AccessAgriculture: Market Access

Korea-U.S. Free Trade Agreement Two-thirds of U.S. farm products become

duty free immediately. American Farm Bureau Federation predicts

agreement, once fully implemented, could provide $1.6 billion in additional U.S. ag exports.

Supported by more than 40 U.S. agricultural and food associations.

http://www.fas.usda.gov/itp/us-koreafta.asp

Page 16: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

ResourcesResources

Attaché Reports at http://www.fas.usda.gov Exporter Guide Retail Food Sector Brief Food and Agricultural Import Regulations

(FAIRS) Briefs on organic sector, seafood, fresh

cherries, avocados, honey, grapefruit, nuts, wine, apples, tomatoes, grain, citrus, potatoes, dairy, beef, pork, chicken, planting seeds, grapes, asparagus, etc.

Page 17: Foreign Agricultural Service Seoul, Korea South Korea: Agricultural Situation October 22, 2009.

Foreign Agricultural ServiceSeoul, Korea

Thanks!Thanks!

www.FAS.USDA.gov

www.ATOSeoul.com