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Ford’s MyKey Arianna Campos 10/08/09. MyKey A chip will be installed in 2010 Ford models’...
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Transcript of Ford’s MyKey Arianna Campos 10/08/09. MyKey A chip will be installed in 2010 Ford models’...
MyKey
A chip will be installed in 2010 Ford models’ ignition key to control car settings for concerned parents who lend the car to
their teens drivers.
What settings??
How it Works• Teen gets the key that is
programmed which is called the MyKey
• Speed would be limited to 80mph*
• Alerts if exceeds 45, 55, or 65mph
• Alerts every 6 sec if seat belt is not on*
• Volume lowers if too high• http://video.aol.com/video
-detail/switched-fords-mykey-system/104644432
Parents Vs. Teens• 75% say it is positive• Safe• Reliable• Alert effective• More likely let teens use
their vehicles with the system.
“Our message to parents is, hey, we are providing you some conditions to give your new drivers that may allow you to feel a little more comfortable in giving them the car more often“
• 67% dislike• Will not learn on their own• Parental Control
"I wouldn't want my parents to have that much control over how I'm driving," she said. "If your parents are holding your hand, you're never going to learn."