Think Big

Presented by:Jim Spanfeller

President and CEO, Forbes.com LLC

Agenda

Technology advancements Era of “entwined” media Consumer usage patterns Room for growth What Forbes.com is doing to grow

Robert MetcalfeCo-Inventor of Ethernet

General Partner, Polaris Venture Partners

Gordon E. MooreCo-Founder, Intel

Moore’sMoore’s and

Metcalfe’Metcalfe’s Laws s Laws have led to…

Big Opportunity

The rise of

GlobalGlobalNetworksNetworks

and…

…the rise of

the Webthe Web as an information

distribution platform.

Big Opportunity

Digitization of Media and the increasing

reliance on the web as an information

resource.

Leading to big changes in media consumption

and media dollar allocations.

*Source: ComScore MediaMetrix Winter 2006/2007

Big Opportunity

Big Opportunity

Source (Media Usage): Veronis Suhler, via Booz Allen Hamilton; Source (Advertising Spending): eMarketer, October 2006

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Internet & New Nedia

Perc

en

tag

e

4%24%

2001Media Usage

2007Media Usage

5%10%

Television

Radio

Newspapers/Magazines 2001

Ad Spending2007

Ad Spending

Media Usage vs. Ad Spending Trends (2001 – 2007)

51%

31%

14%

43%

28%

5%

40%

14%

41%

43%

12%

35%

#3

39%Share of Voice#1Rank of Internet in media consumption

Newspapers 12%

Magazines 11%

Television 22%

Radio 16%

Internet39%

#1

Internet Consumption: Senior Executives

Source: GartnerG2/Forbes.com Day in the Life of C-Level Executives Study Part VII, Sept 2006

Big Opportunity

0%

5%

10%

15%

20%

Big Opportunity

Online as Percent of Total Advertising by Category (2006)

Retail Stores

Auto-motive

Comm. Entertain-ment

Fin.Services

Health Insur./Real

Estate

DirectRespons

e

Gov’t/Politics

Travel Food & Drink

Tech.

Source: TNS – includes top 12 spending categories

Average:6.42%

CategoryTotal Spend

$18.9B $19.9B $9.5B $8.7B $8.7B $9.4B $6.6B $6.5B $5.8B $5.3B $14.0B $4.3B

The Printed Word: Where a few

communicated with a few more

The Dawn of Magazines: The first real mass media

Radio and Television: A time when limited numbers of outlets

(networks) communicated with

nearly everyone in the society

The Entwined Era: An on-demand world where consumers find

the immediate information they want, when they

want it, in the way they want it

1st Age 2nd Age 3rd Age 4thAge

The Evolution of Media

General Media

Digitization

Trackability

ROI

The Evolution of Media

Phase 1: Dissemination & Aggregation

Phase 2: Web 2.0: Community

Phase 3: Hyper-Personalization

Phases of The Web

“My Internet”

175 Million175 Million Per Month

125 Million125 Million Every Day

Source (Worldwide): ComScore, July 2006; Source (US): ComScore, August 2006

How many people are online...…and how frequently?

718 Million718 Million Per Month

400 Million400 Million Every Day

Global Opportunity

Total Population1.3 Billion

Internet Audience123 Million

Internet Penetration9.4%

CHINA

Total Population1.1 Billion

Internet Audience60 Million

Internet Penetration5.4%

INDIA Total Population184 Million

Internet Audience25.9 Million

Internet Penetration14.1%

BRAZIL

CountryTotal

PopulationInternet

Users

Internet Penetratio

n

1. United States 299,093,237207,161,70

669.3%

2. China1,306,724,0

67123,000,00

09.4%

3. Japan 128,389,000 86,300,000 67.2%

4. India1,112,225,8

1260,000,000 5.4%

5. Germany 82,515,988 50,616,207 61.3%

6. United Kingdom

60,139,274 37,600,000 62.5%

7. Korea (South) 50,633,265 33,900,000 67.0%

8. France 61,004,840 29,521,451 48.4%

9. Italy 59,115,261 28,870,000 48.8%

10. Brazil 184,284,898 25,900,000 14.1%

Top 10 Countries with Highest Number of Internet Users

Source: Internet World Stats 2006

Broadband – The Always On Network Broadband adoption continues to grow Broadband now exceeds dial-up in homes Virtually all businesses are on broadband

195 Million195 Million Households Worldwide…

Source: eMarketer, August 2006

……422 Million422 Million Households Worldwide

by 2010!

Rise of Video on the Web

vs.PassiveLess Choice

EngagedMore Choice

Research Shows…

About 40 million people in the US or 27% of Internet users say they download music or video files

40% of broadband users are more likely to get news online than from reading a newspaper*

A Typical Day Online for Broadband Users… COMMUNICATION

S2/3 of broadband

users check e-mail;

21% instant message;

71% do both

INFORMATION SEEKING

46% get news online

36% do job-related research

Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: Forbes/Gartner C-Level Study March 2005

Rise of Video on the Web

92%

297 million Americans will have a mobile phone by the end of 2009, representing 92% of the country’s population*

Video via mobile device is still small…

2% currently watch video

14% would like to watch video

Mobile Media

Source (except where noted by *): Pew Internet Research, Pew Internet & American Life Project, March 2005; *Source: eMarketer, August 2006

…but these numbers increase in younger age groups

…and double for those with no land line!

Forbes.com Video Network

Designed for consumer control…

…information in text, data, video or audio via the Web or handheld device…

Forbes Platforms Complement Each Other

Forbes.com: Reaching over 16 Million Unique Visitors Worldwide

16,078,242

10,517,877

6,021,2505,521,209

2,092,210

991,399644,876451,444

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

1999 2000 2001 2002 2003 2004 2005 2006

Ave

rag

e M

on

thly

Un

iqu

e V

isit

ors

Source (2000-2005): ComScore MediaMetrix Worldwide Unique Users; Source (2006): Internal number source Omniture

Forbes Branded Media…

…Reaching 20+ million affluent business decision makers around the globe.

Mass TargetabilityMass Targetability = High Reach. Zero Waste. Guaranteed Results.

Reach is important… but targeted reach is more important.

Mass Targetability allows advertisers to reach large audiences within key markets and targets, and provides the most efficient media buy in the

business and lifestyle categories.

Advertising Without WasteAdvertising Without Waste

Mass Targetability

After 60 days and the completion of the survey, if you don’t see a statistically

significant increase in one of four measured

brand metrics…

Forbes.com will return your money!

Advertise a minimum of $150,000 over 60 days with

Forbes.com and we will measure the impact of your

campaign using a third party research firm.

Forbes.com Brand Increase Guarantee

Video

Mobile

Sister Sites

Local language sites

Vertical industry coverage

Local business news coverage

Growth Opportunities

Big Trends lead to……

Digitization of all media “Entwined” media Delta between media consumption and media spend Enhanced measurement and ROI Huge upside for China, India, Russia, Brazil

….Big Opportunities for Growth

Think Big

Thank you.