FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS...

26

TAGS:

Transcript of FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS...

Page 1: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 2: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

FOR MARKETER...IT'S "SOCIAL MEDIA"SEARCH ENGINE OPTIMIZATION    WORD OF MOUTHPUBLIC RELATIONSBUSINESS DEVELOPMENTBRANDINGBUZZ

Page 3: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

MARKETING MACHINE

BLOG  TWITTER (1.3M unique visits in March)

 FACEBOOK (from 100 to 200 Million Users in 8 months) 

 LINKEDIN (35M registered users)

Page 4: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

BLOG

WEBSITESCMSLIVES & BREATHESCONTENT HUBGOOGLESTYLE

Page 5: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 6: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

WORDPRESS

DASHBOARDPAGES & POSTSTRACKING CONVERSATIONSTATISTICS

Page 7: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 8: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

POSTS

SEO - titles, categories, tags, descriptionSCHEDULING MULTIMEDIABROADCASTS 

Page 9: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 10: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

LINKEDIN

POSTS AUTO APPEAR VIA WP PLUG-INREINFORCE W/ STATUS UPDATESNETWORK SEES IN DIGEST

Page 11: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

LINKEDIN

USE YOUR NETWORK BUILD YOUR NETWORK PROFILE - brand, image, public profile URL ATTEND TO PROFILEHELPS GOOGLEETIQUETTE  http://is.gd/q6wo

Page 12: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

LINKEDIN

USE YOUR NETWORK BUILD YOUR NETWORK PROFILE - brand, image, public profile URL ATTEND TO PROFILEHELPS GOOGLEETIQUETTE  http://is.gd/q6wo

Page 13: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 14: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 15: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

TWITTER

BRAND FOLLOWERSFOLLOWEESRETWEETS@REPLIESDM'S

Page 16: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 17: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 18: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 19: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

TWITTER STRATEGIES DBROADCASTTARGETED COMMUNITYENGAGEMENTWEBSITE TRAFFIC

Page 20: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

TWITTER TOOLS

MONITTER.COMTWITTERHOLIC.COMBUZZOM.COMETTIQUETTE http://is.gd/y8Yf

Page 21: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

FACEBOOK

FAN PAGEFREE EVENTS CROSS PROMOTEETIQUETTE http://is.gd/y92s

Page 22: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 23: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.
Page 24: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

ChirpUp.com

THIS PRESENTATIONETIQUETTEAUTHENTICITYSTYLEMEASURE

Page 25: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

LINKS AND RESOURCESConnect with ChirpUp!http://chirpup.com

http://twitter.com/chirpup

http://www.facebook.com/pages/Chicago-IL/ChirpUpcom/58764641365

Twitter Tools• Twitterers in Chicago http://twitterholic.com/top100/followers/bylocation/Chicago%2C+IL/• Monitor Keywords by Geography http://monitter.com• Good Desktop Client http://www.tweetdeck.com/• Good iPhone Client http://www.atebits.com/tweetie-iphone/• Twitter/Facebook Client http://desktop.seesmic.com/

Sites Mentioned in Talk• Andy Sernovitz http://www.damniwish.com http://www.gaspedal.com http://www.gaspedal.com• DPZRamon http://twitter.com/DPZRAMON • Feel Your Boobies http://www.feelyourboobies.com/ http://www.gaspedal.com• Rich Rogala http://consistentclients.com/• Get your own WordPress site in seconds http://www.wordpress.com• Software to host your own WordPress site http://www.wordpress.org• Mayor Daley YouTube http://www.youtube.com/mayordaley

http://chirpup.com/
http://twitter.com/chirpup
http://www.facebook.com/pages/Chicago-IL/ChirpUpcom/58764641365
http://twitterholic.com/top100/followers/bylocation/Chicago,+IL/
http://monitter.com/
http://www.tweetdeck.com/
http://www.atebits.com/tweetie-iphone/
http://desktop.seesmic.com/
http://www.damniwish.com/
http://www.gaspedal.com/
Page 26: FOR MARKETER...IT'S " SOCIAL MEDIA" SEARCH ENGINE OPTIMIZATION WORD OF MOUTH PUBLIC RELATIONS BUSINESS DEVELOPMENT BRANDING BUZZ.

THANK YOUMARK BRADFORD [email protected]

ROB [email protected]


DMA Insight: Marketer email tracking study Marketer email tracking report, ...

DMA Insight: Marketer email tracking study Marketer email tracking report, ...

Marketer 09.10.12

Marketer 09.10.12

Create buzz word of mouth marketing techniques womm

Create buzz word of mouth marketing techniques womm

Marketer 051313

Marketer 051313

Marketer 123112

Marketer 123112

customerendofseasonsale€¦ · Magenta Buzz Magenta Buzz Mage nta White White Magenta Buzz Magenta Buzz Animal Black We I Worn Leather Well Worn Leather Magenta Buzz Magenta Buzz

customerendofseasonsale€¦ · Magenta Buzz Magenta Buzz Mage nta White White Magenta Buzz Magenta Buzz Animal Black We I Worn Leather Well Worn Leather Magenta Buzz Magenta Buzz

BLCO MARKETER

BLCO MARKETER

Marketer 040113

Marketer 040113

MARKETER LUMAscape

MARKETER LUMAscape

Marketer 020413

Marketer 020413

How Boeing Finds and Builds on Existing Buzz to Create Fantastic Word of Mouth, presented by Todd Blecher

How Boeing Finds and Builds on Existing Buzz to Create Fantastic Word of Mouth, presented by Todd Blecher

Marketer 121012

Marketer 121012

Managing Buzz · buzz and high adoption rates. 6 Many marketing practitioners recommend and use similar strategies which limit access to infor-mation in order to spur word of mouth.

Managing Buzz · buzz and high adoption rates. 6 Many marketing practitioners recommend and use similar strategies which limit access to infor-mation in order to spur word of mouth.

I psos files - absatzwirtschaftprintarchiv.absatzwirtschaft.de › pdf › Nissan Leaf.pdf · 2014-09-01 · indicates how much word-of-mouth (buzz) a new product will generate. Buzz

I psos files - absatzwirtschaftprintarchiv.absatzwirtschaft.de › pdf › Nissan Leaf.pdf · 2014-09-01 · indicates how much word-of-mouth (buzz) a new product will generate. Buzz

1 WORD OF MOUTH MARKETING CREATING BUZZ NAPA CONSULTING GROUP.

1 WORD OF MOUTH MARKETING CREATING BUZZ NAPA CONSULTING GROUP.

The Buzz Mouth Way

The Buzz Mouth Way

Advertising Marketer

Advertising Marketer

Marketer 032513

Marketer 032513

1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources.

1Word of Mouth / Buzz 2Recent reading / internet measurement 3How to access WMG resources.

Managing Buzz - Rotman School of Management · Managing Buzz Arthur Campbell ... according to Word of Mouth Marketing Association (2011), 54% of purchase decisions are influenced

Managing Buzz - Rotman School of Management · Managing Buzz Arthur Campbell ... according to Word of Mouth Marketing Association (2011), 54% of purchase decisions are influenced