The Buzz Mouth Way

our social media strategies

social media is about people

video job board: 25 million unique visitors in 3 years

sales association: 3,00060,000 members in 18 mo.

hiking company triples traffic + online revenue in 3 months

sold out 1st golf tournament+ 1st annual gala event

7,000 members & counting

HOW DO WE DO IT?

sales is dead

goodbye selling; hello buying

direct marketing is dead

mass advertising is dead

fragmented

pr is dead

what works?

the world is a niche

join the party

so how do you get to a niche?

social media

definition of social media

Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.

why is your attention span so short online?

what we remember

net promoter

voice of the customer

voice of the customer

voice of the customer

voice of the customer

voice of the customer

how are they influenced

authority, commitm

ent, liking, re

ciprocity, scarcity & social proof

testimonialscall to action

limited offer

free shipping

about us

choice architecturepersuasion architecture

viral loops

content engine

video

engage

educate

wiki

ecomm

erce

amplifiers

gift

special offer

social media

dynamic hom

e page

browser cache

why people buy

happier, smarter, richer, healthier, safer, secure, attractive, & successful

cookie monster

dynamic home page

Search for: toxic people speaker

Toxic people speaker

browser cache

front vs. back

choice architecture

persuasion architecture

call to actions

Email marketing

White paper download

Contact us

Request a quote Share

Learn more

Distributed content

Video (highly ranked)Tweets

Branded Website Easy navigation

Optimized content

Site map

SEOConsistent content Eye nuggets

Privacy

Flow

social empires: dashboard

1,344 Friends

233 Followers

533 Friends

2,345 Connections

15,768 Views

334 bookmarks

22 digg’s

12 top keywords

244 top keywords

24 top keywords 998 email subscribers

42 feeds

998 forwards

83 blog post

19,998 monthly website traffic

23 photos

April 2010 Social Empire Monthly Report

$232,567 online revenue

145 brand mentions, pr weight $45,300

getting started

Websites

Micro-sites

Landing Pages

Any Questions?