For Innovation Management
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Transcript of For Innovation Management
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8/19/2019 For Innovation Management
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For Innovation Management,
reminder to look at the "Topic Pack Student Tutorial Material 1-8," available on Viion
!http##$$$%h$%ac%uk#tudent#inde&%htm', (or Tutorial ), be(ore going to the tutorial%
To acce the $ork b* Verganti, that i "+eigning reakthrough Product" arvard
uine .evie$ /ctober 011, 11) 2 10, go to the online 3ibrar*!http##$$$%h$%ac%uk#i#(ind-reource%htm', click on 45ournal4, then t*pe "arvard
uine .evie$," then click on "uine Source Premier 1600 to preent," then click
on 40114, then click on "Vol% 86 Iue 1 - /ct011," then earch (or "+7SI9I9
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#e6 Case ,tud* ea* Case stud* 3"e)eloping
ne# ser)ices at the
#orlds most successful
internetased compan*
eBa*4 #hich can efound on pages 5& D
516 of the text oo.
3+nno)ation Management
and Ne# $roduct
"e)elopment4 5th Ed8
Trott $ ;%&1%
