Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation...
Transcript of Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation...
![Page 1: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/1.jpg)
Who needs a standard for Innovation Management?
Towards a Management System Standard (MSS) for Innovation
XXIV ISPIM Conference June 2013, Helsinki
Magnus Karlsson Director, Group Function Strategy, Ericsson Adjunct Professor, KTH Royal Institute of Technology Chairman SIS/TK532 Innovation Management
![Page 2: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/2.jpg)
Counterintuitive?
Innovation Standardization
![Page 3: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/3.jpg)
1. Innovation: more complex
Product centric Internally oriented
Mature markets focus Current business
Experts
Market & insight driven
Open & collaborative
Emerging markets
New areas & models
Involve everyone
![Page 4: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/4.jpg)
2. R&D is not enough
Annual survey of the global 1000 top R&D spenders, Booz & Company 2012
There is NO correlation between R&D spending and
business performance
Companies with a highly aligned innovation strategy and a culture that supports innovation significantly outperform their peers: • 30% higher enterprise value growth • 17% higher profit growth
R&D investment
Innovation capabilities
Business performance X =
![Page 5: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/5.jpg)
3. Less organizational “slack”
2007
![Page 6: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/6.jpg)
4. Organizations are confused
Even companies considered to be highly innovative struggle to
maintain a consistent and ongoing level of innovation
Many firms are confused about innovation — what it is, what it can do and whether it can or should be formally managed
[Gartner Research 2010]
![Page 7: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/7.jpg)
Your organization?
• Innovation is very important for us • We can get better at it
• But not sure how to do it
![Page 8: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/8.jpg)
Summary
1. Innovation: more complex 2. R&D is not enough 3. Less organizational “slack” 4. Organizations are confused
Need for systematic innovation
![Page 9: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/9.jpg)
What is standardization?
• The voluntary process of developing technical specifications based on consensus among all interested parties (industry including SMEs, consumers, trade unions, public authorities, etc).
• It is carried out by independent standards bodies, acting at national, European (CEN) and international (ISO) level.
![Page 10: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/10.jpg)
Ongoing standardization • CEN/TC 389 “Innovation
Management” started in November 2008, initiated by Spain AENOR
• First publication July 2013: CEN/TS 16555-1 Innovation Management System
• Work starting within ISO
![Page 11: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/11.jpg)
Planning for the IMS
Innovation enablers Performance
evaluation of the IMS
Improvement of the IMS
Innovation processes IDEAS RESULTS
Leadership for Innovation
Innovation Management System
![Page 12: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/12.jpg)
Leadership for innovation 1. Vision & goal
2. Innovation strategy 3. Human/financial resources 4. Roles and responsibilities
5. Policy for protecting IP 6. Policy for collaboration
7. Foster innovative culture 8. Communication
9. Measure performance 10. Promote IMS improvement
![Page 13: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/13.jpg)
Purpose and scope • Aim: Guide organizations to introduce, develop and
maintain a framework for systematic innovation management practices (an IMS).
• Scope: Applicable to all public and private organizations, regardless of sector, type or size.
• Intention: Increase awareness of innovation, guide to establish an IMS, improve innovation performance, create value for the organization
![Page 14: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/14.jpg)
Why a common framework? 1. Guide organizations to implement systematic innovation 2. Facilitate innovation assessment and benchmarking 3. Expand the market for innovation support services 4. Pre-requisite for funding, procurement & partnering etc. 5. Step to integrate innovation as a discipline into the organization
![Page 15: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/15.jpg)
General management system
Innovation Quality Environment ...
ISO9000 ISO14000
Common format
![Page 16: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/16.jpg)
Professionalization? Maturity
Ad hoc, sporadic
Established, integrated
Today
Quality management
Innovation management
Project management
![Page 17: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/17.jpg)
Going forward
• Main document to be published July 2013 • Pilot test of the standard in organizations • Continued development by ISO
Want to participate? -> National standards organization
![Page 18: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/18.jpg)
END
![Page 19: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/19.jpg)
Links Systematic Innovation and the Journey Towards a Unified Innovation Management Standard http://www.innovationmanagement.se/2012/11/19/systematic-innovation-and-the-journey-towards-a-unified-innovation-management-standard/ Preparing Ourselves for Innovation Standards http://www.innovationmanagement.se/2012/11/22/preparing-ourselves-for-innovation-standards/
CEN/TC 389 'Innovation Management' http://www.cen.eu/cen/Sectors/Sectors/Innovation/Pages/TC%20389.aspx
![Page 20: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/20.jpg)
Innovation defined
“implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational
method in business practices, workplace organization or external relations”
[Oslo Manual, OECD 2005]
![Page 21: Who needs a standard for Innovation Management? · PDF fileWho needs a standard for Innovation Management? Towards a Management System Standard (MSS) for Innovation . XXIV ISPIM Conference](https://reader034.fdocuments.in/reader034/viewer/2022051600/5a8f422b7f8b9adb648db73b/html5/thumbnails/21.jpg)
Innovation Management System
“set of interrelated or interacting elements of an organization to establish innovation policies and
objectives, and processes to achieve those objectives”
[CEN/TC 389 N 106, 2012]