For a good cause - RTL Group · For a good cause 2 week 4 ... Birgit Schrowange and Annie Lennox,...

France

M6 Mobile launches 3G+ internet key

North America

Idol Gives Back makes a difference

Germany

FutureDay well accepted

Unter Uns is smoke-free

For a good causeRTL Television starts its 13th Spendenmarathon

week 47

20 November 2008

2For a good cause

week 4

COVER:Wolfram Kons, Charity Director of RTL Television and presenter of Spendenmarathon

the RTL Group intranetweek 47

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“We must help now!”The RTL Spendenmarathon focusses this yearon children’s aid projects in Africa and the fightagainst child poverty in Germany.Germany - 20 November 2008

“Unfortunately, the number of children andteens living below the poverty line even inGermany is growing dramatically,” says RTLCharity Director Wolfram Kons, explaining thefocus of the 2008 RTL Spendenmarathon. “Wemust do something against this everydayadversity in our own backyard – now, not later.”

The RTL Spendenmarathon is unique: no otherfund drive runs for 24 hours, thereby truly livingup to the “marathon” element of its name.There are live broadcasts from the Telethon stu-dio every hour on the hour, and the fund driveis included in every format in RTL’s program-ming- from soaps to news programs to shows.In this way, all RTL viewers are reached at everyhour of the day and night. Over the past 12years, the RTL Spendenmarathon has raisedmore than 63 million EUR for Stiftung RTL – Wirhelfen Kindern e.V. (RTL Foundation – We HelpChildren). As a result, 72 big and small reliefprojects for children were supported and tensof thousands of children given effective aid. For12 years, RTL Telethon and the RTL Foundationhave guaranteed that every euro donated goesto the selected children’s relief projects withouta cent of deductions. RTL Television covers alladministrative, staff and production costs ofthe campaign.

For 24 consecutive hours, the 13th edition ofGermany’s longest charity show will raise fundsfor children in need. Six famous women havesigned on as mentors of this year’s RTLSpendenmarathon: Princess Madeleine ofSweden, Ilka Essmüller, Inka Bause, Franziska

van Almsick, Birgit Schrowange and AnnieLennox, who are all supporting various aid pro-jects, which are described here:

Princess Madeleine of SwedenEvery 26 seconds, a woman is raped in SouthAfrica. The victims are between four monthsand 87 years old. Many boys and girls grow up

Wolfram Kons

Princesse Madeleine of Sweden


never knowing the support and security of afamily. Violence, alcohol and unemploymentdominate the everyday routine of innumerablefamilies. Many children run away from homeand end up on the streets, where they areconsidered easy prey and are beaten and abu-sed. Unwanted pregnancies are commonplaceamong girls, many of whom are still childrenthemselves. Abortions under life-threateningconditions and rampant HIV infection areamong the terrible results.

The World Childhood Foundation has operateda drop-in centre since 1983 that attempts tolower the incidence of child abuse and neglectas well as provide pre- and postnatal psycholo-gical and physical support for expectantmothers. Princess Madeleine of Sweden ispushing to expand this centre so that it canoffer effective long-term help to more children.The RTL Spendenmarathon wishes to supportthis project.

Ilka EßmüllerMozambique is one of the poorest countries inAfrica. There are fewer than 1,000 doctors toserve the 20 million people who live here. Inlarge parts of the country, not only is medicalcare inadequate, many people don’t even havedirect access to clean drinking water. Thesituation is especially dire in three villages inMabote district, far inland and home to around1,000 people.

Ilka Eßmüller is sponsoring the construction ofa first-aid station with birth station attached inone of these villages. Residents are also to beeducated in matters of hygiene in order toreduce infant and child mortality. Other planned

courses will educate people about the dangersand contagiousness of Malaria and the HI Virusand how to protect themselves. The donatedmoney will also be used to build enough wellsand cisterns in the villages so that each of the1,000 residents has direct access to clean drin-king water.

Inka BauseThere are approximately 22,000 terminally illchildren and teens in Germany. Their life is oneof constant, serious pain. These children’sordeal often lasts many months and years andresults in great, sometimes chronic psychologi-cal and physical strain for their families. Nearlyall children – toddlers with tumours or school-children and teens with metabolic, nervous orrespiratory disorders – suffer severe pain espe-cially during the final stages of their life.

Inka Bause, 39, is committing her efforts to theconstruction of the world’s first centre for chil-dren’s palliative care, to be built on the groundsof the Vestische Children's and Youth Clinic inDatteln. The TV presenter travelled to Datteln tolook at the construction plans with Dr. BorisZernikow and learn more about the urgency ofthe project. Apart from the Lichtblicke (Gleamof Hope) ward where the terminally ill childrenand their families are given medical and othercare, the centre for children’s palliative care willinclude flats for the parents, as well as offeringsfor the young patients’ brothers and sisters.Bause also visited little Simon and his familywhile she was in Datteln. Simon suffers from adegenerative disease of the brain. For him andhis family, the centre for palliative care wouldbe a big help in emergencies.

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Ilka Eßmüller

Inka Bause


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Franziska van Almsick and BirgitSchrowangeOne in every six children in Germany grows upin poverty. That’s more than 2.7 million childrenand teenagers. Sent to school without break-fast, they often do not get a single hot meal allday, not to mention enough affection and care.All this has serious consequences for children’smental and physical wellbeing and health -throughout their entire lives. The donations willgo to set up “RTL children’s homes” in nineGerman cities, as centres for socially disadvan-taged children. As well as a well-balancedmeal, the kids also get help with their home-work and support through creative play andeducational opportunities.

Franziska van Almsick is campaigning for “RTLchildren’s homes” in Braunschweig, Wolfsburg,Gifhorn and Salzgitter. In Wolfsburg, the swim-ming legend visited a Hartz IV family (a familyliving on welfare under the Hartz IV Act) andaccompanied them on their weekly visit to theWolfsburger Tafel. Without the food distributedthere the family would not be able to makeends meet.

Birgit Schrowange is supporting Caritas-runfacilities in Berlin, Leipzig, Stuttgart, Munichand Cologne. In Kölnberg, one of the mostunderprivileged districts in the cathedral city,the RTL presenter spent a day helping out at anexisting centre for disadvantaged children,handling jobs such as food preparation andhomework assistance.

Annie LennoxIn the Cape Town suburb of Vrygrond, around17,000 inhabitants live in dire poverty. Theunemployment rate is 70 per cent. There are noopportunities for educating children and ado-lescents. Due to lack of facilities they spendtheir days on the streets. Health care for thesick in Vrygrond and especially for children isinadequate. No clinic or anything like it exists.

Annie Lennox is committed to ensuring that acentre is built with the donations to help stopthe further spread of AIDS and poverty. Firstly,a health centre will be built to provide medicaltreatment for children with AIDS and tuberculo-sis, along with giving health advice and infor-mation. A preschool for 60 children with AIDSup to the age of 6 will be built, and an afternoonprogram for 30 children with AIDS aged from 6to 16 will offer purposeful activities. Other aimsof the project are the training of social workerswho will visit patients in their homes and theprovision of foster parents for AIDS orphans.

Birgit SchrowangeFranziska van Almsick

Annie Lennox

This year’s Spendenmarathon motto: courage instead of poverty


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Special Programmes

18:00 The RTL Spendenmarathon 2008 BeginsWolfram Kons welcomes this year’s telethon mentors Birgit Schrowange, Inka Bause,Franziska van Almsick and Annie Lennox live in the studio. Following the 30-minute live show,the channel returns to the Spendenmarathon studio every hour on the hour for the next 24hours.

20:15 Who Wants to be a Millionaire? – Celebrity SpecialAll of Günther Jauch’s celebrity quiz guests will donate their winnings to the RTLSpendenmarathon. This time, Franziska van Almsick, Inka Bause, the Jacob Sisters andentertainer Thomas Gottschalk are in the hot seat.

23:15 With the Help of the Stars – RTL Spendenmarathon 2008Mentors Annie Lennox, Franziska van Almsick and Birgit Schrowange join Wolfram Kons inthe studio to talk about their moving experiences while visiting the projects in person.

21 November, live from 18:00 RTL Spendenmarathon 2008 – The FinaleWolfram Kons announces how much money was raised for the children’s relief projects – thefinal result of the RTL Spendenmarathon 2008. A number of celebrity guests including IlkaEßmüller will attend the finale in the studio.


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FutureDay well accepted380 interested advertising customers and agen-cies attended IP Deutschland’s FutureDay 08/09on 13 November to find out more about thefuture of media marketing.Germany - 18 November 2008

Media convergence was the theme of thisyear’s event at the Union Halle in Frankfurt.How will viewers watch TV content in the futu-re? What implications could this have for theadvertising world? Answers to these questionswere provided by experts from various fields ofthe media industry.

At the start of the event, TNS Infratest CEOHartmut Scheffler bought the audience backdown to earth. The ‘Convergence Monitor’compiled by his institute shows that we arecurrently in a “transitional phase from an analo-gue to a digital TV world”.

The mobile phone shows how convergentmedia can already be. “Mobile phones areincreasingly becoming established as an inter-face for communication and entertainment,”said Timuçin Güzey of Xenion Wiesbadenduring his presentation. Xenion andIP Deutschland conducted a survey with themarket research company GiM on the accep-tance of advertising on mobile TV. The result:forms of advertising will always catch on withusers if they are subtly embedded, such as anad that appears while a page is loading, orwhen switching between channels.

Stefan Arbanowski of Fraunhofer Fokus gave apresentation on how far convergence may go infuture: TV, video on demand, chatting andshopping all in one. The project jointly develo-ped with IP Deutschland was tested in a quali-tative study with 30 participants. The “all-roun-der in the living room” went down well with thetest persons. “Now it all depends on develo-ping global standards,” said Arbanowski in hislecture. The technology for such an applicationis already available.

Claire Tavernier, from the FremantleMedia sub-sidiary FMX, gave a content producer’s pers-pective. In her view, media content will conti-nue to have great significance as a joint focalpoint for people. She said one challenge for theyears ahead is to offer opportunities for peopleto share experiences on the new platforms aswell. Fremantle is working on this under theheading “Recycle, Extend, Create.”

Frank Thomsen of “future matters” confirmedthe importance of the shared media experien-ce. He said it would also be very important inthe media society of tomorrow. “In future,media networks will be so smart that contentwill seek out matching users on its own,” hesaid. “But the sharing of certain content withother people will not disappear, because peo-ple have a steadily increasingly desire for com-munity and belonging in an ever more complexworld.”

Dirk Fromm, CEO of Davinci Selectwork andFutureDay speaker, succinctly summed up thesuccess of the FutureDay: “Media professio-nals, VIPs from agencies and customers – Ithink this is great.”

Marc Schröder, Managing Director of RTL Interactive giving the keynote


Advertising on the goIP Deutschland has positive news to report asmobile offers hit the spot for advertising part-ners. Germany - 14 November 2008

“The trend towards mobile media is unstoppa-ble. People don’t want to do without informa-tion when they’re on the go. It won’t be longbefore most people know that when you’re onthe move, you have to use the prefix ‘mobile’instead of ‘www’ for your favourite web page.By then if not sooner, mobile advertising willhave become an indispensable part of a cam-paign,” says Frank Herold, head of InteractiveSolutions for IP Deutschland, assessing themobile trend. Media marketers IP Deutschlandservice the demand for mobile advertising withadvertising options on the RTL mobile portaland N-TV mobile.

There is big interest from the advertising indus-try. At present, customers generally use mobilemarketing as a cross-media component. It letsadvertisers take advantage of direct feedbackvia mobile phone, because in addition to pro-duct information and picture galleries, the spe-cial offer also includes interactive elementssuch as scheduling test drives, downloadingwallpapers/screensavers, and video down-loads.

Mobile communications are becoming increa-singly important in Germany. Internet-enabledmobile phones are enjoying growing popularityamong consumers. Mobile web portal hit ratesare on the rise and mobile phone owners areincreasingly accessing the internet while on thego. More precisely: 16 percent of all mobilephone owners (10 million people) in Germanyuse their mobiles to go online1. For this reasonmobile web portals are becoming increasinglyinteresting to buyers of digital advertising for-mats.

Since January 2008 alone, traffic to the RTLmobile portal has grown by over 500 percent –also due to the introduction of a separate pre-paid RTLmobil tariff, where surfing RTL-ownedsites is free. N-TV mobile grew its traffic by 200percent in the same period. This success is abasis both for further investment in the mobilesector and for doing more research on themobile audience, which is why IP Deutschlandis currently carrying out a survey to learn moreabout users’ socio-demographics, handsets,attitudes and motives for use. The results areexpected by the end of the year.

1source: TNS Infratest, July 2008, survey of 2,000 mobilephone users in Germany (age 14+)

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Unter uns now smoke-freeAdvocating a smoke-free society and usingone’s media presence to model positive beha-viour is a winning approach – one that is nowbeing embraced by the RTL Television soapUnter uns.Germany - 20 November 2008

On 18 November Professor Dr. DagmarSchipanski, president of German Cancer Aid,joined representatives from the Non-Smokers'Action Alliance and the Federal Centre forHealth Education (BZgA) in presenting the“Rauchfrei-Siegel 2008” (Smoke-free Seal2008) to the cast of the popular access primetime series. The Non-Smokers’ Action Alliancethus honoured the television production fordeliberately doing without smokers in its story-lines, and for not portraying smokers as positi-ve role models.

“For many film and television producers, smo-king characters are still part of the storyline,”Professor Schipanski pointed out in Colognetoday. “However, in view of developmentstowards a smoke-free society, these elementsare no longer in keeping with the times.”

Katharina Katzenberger, of the RTL Televisioneditorial department, happily accepted theaward for the successful series, which celebra-tes its 3500th episode on 30 December thisyear. “We are delighted that after Gute Zeiten,schlechte Zeiten in 2003 we now have anotherRTL Television series with the Smoke-free Seal.We are aware that cigarettes in the hands of anactor can give them a glamorous appeal, espe-cially for children and young people. That iswhy the cast of our series is all non-smoking,down to the extras.”

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Rauchfrei Siegel


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M6 Mobile by Orange breaks new groundConfident of its success, especially among 15 to 25 year-olds, and boasting 1.5 million customers, M6 Mobile by Orange has launched the first 3G+ key that is dedicated to the youth market, is ready to use and requires no contract. France - 14 November 2008

Thanks to this 3G+ key (a USB key that allowsmobile Internet access), 15 to 25 year-olds nowhave an exclusive offer to access the Web froma PC, anywhere and any time, without acontract and without the risk of extra chargesthat come with prepaid offers. Activation of theM6 Mobile 3G+ key is instantaneous as well. Allthat is required is to connect it to one’s compu-ter and, through the network connection, theuser will benefit from two hours of internetaccess. The rechargeable key is sold at a costof 39 euros (19 euros for M6 Mobile subscri-bers), for two hours of communication.

As an extra bonus, the M6 Mobile 3G+ key willgive users unlimited access to a selection ofsites in the M6 universe, including M6.fr, W9.fr,teva.fr, wideo.fr, m6mobile.fr, jeuxvideos.fr,ozap.com, M6info.fr, 100%foot.fr, deco.fr,turbo.fr and achetezfacile.com, until 31 March2009.

For Nicolas de Tavernost, Chairman of theManagement Board of Groupe M6, “This deve-lopment marks a new stage of partnership withOrange, which is proof of its strength and dura-bility. With this launch, Groupe M6 hopes tomake mobile Internet access available to eve-ryone.”

M6 Mobile by Orange is the mobile telephonyservice provided by Groupe M6 and FranceTélécom’s mobile telephone operator Orange.M6 Mobile by Orange service has been enhan-ced to meet the expectations of 15 to 25 year-olds and is offering the first all-inclusive flat-rate packages starting at 19,99 euros with fourunlimited types of use: calls, text messagingand unlimited Internet and TV, depending onthe package. In addition, M6 Mobile by Orangeis offering its subscribers unlimited 24/7 accessto Groupe M6 channels, live on mobile phonesthrough the Inside M6 Mobile portal. M6 Mobileby Orange is also a prepaid card and now a3G+ key.

The launch of the M6 Mobile by Orange key issupported by a campaign on television, theWeb and postings on the student network aswell as through a partnership with the cinemachains CGR and Allociné.


Idol Gives Back burstsinto actionThe musical celebration for aid and global awareness, Idol Gives Back, announced the allocation of more than USD 64 million in charitable contributions made by American Idolviewers and corporate sponsors in 2008 intimes of economic downturn.North America - 17 November 2008

Idol Gives Back, the Emmy-winning televisionevent and musical celebration aired in April2008 and featured appearances and perfor-mances by a long list of national and internatio-nal musicians, actors, politicians and othercelebrities.

“It is an incredible honour for all of us to wit-ness how the power of a television show canbenefit some of the most important children’scharities in the world,” said Cecile Frot-Coutaz,executive producer of American Idol and CEOof FremantleMedia North America. “Thesemuch-needed funds will go far in helping theseextraordinary organisations continue their goodwill all over the world, and we thank America fortheir tremendous generosity.”

In 2007, Idol Gives Back raised more than USD75 million. Combined with the 2008 grants, IdolGives Back has raised more than USD 140 mil-lion. So far grants have been made to six U.S.and international charities. The Children’sDefence Fund (CDF) is going to fund program-mes such as the Freedom Schools Programme,youth leadership development and efforts toensure health coverage for every child. CDFPresident Marian Wright Edelman, said “AsCDF turns 35 this year, we could not haveasked for a better birthday gift.”

Save the Children plans to help poor children inrural communities to learn to read and begin tolead healthy lives. Mark Shriver, Vice Presidentand Managing Director of Save the Children’sU.S. Programmes. “Many businesses talkabout giving back, but American Idol is leadingthe way with action and leadership.”

The Children’s Health Fund will use the moneyto expand its capacity to provide urgent healthand mental health services that very disadvan-taged children and families would otherwise bewithout. “The foresight of American Idol andthe generosity of its viewers are saving lives,”said Children’s Health Fund President and Co-Founder Dr. Irwin Redlener.

With the help of Idol Gives Back the organisa-tion Make it right has made a tremendousimpact for New Orleans, caring about the reco-

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Hole In The Wall’s channel

Cecile Frot-Coutaz


very of the city and the residents of NewOrleans’ Lower Ninth Ward. Tom Darden,Executive Director of Make It Right, stated“Brad Pitt joins me in expressing our gratitudeto American Idol and its millions of fans for sup-porting Make It Right.”

Malaria No More is providing life-saving mos-quito nets, with which mothers in Africa keeptheir children safe from malaria.

Contributions from Idol Gives Back to TheGlobal Fund to Fight Aids, Tuberculosis andMalaria in 2007 are already helping thousandsof people in the Western Cape province inSouth Africa. “The new funds from this year’sshow will further strengthen and scale up thisprogram and help to save many more lives,”said Michel Kazatchkine, Executive Director ofThe Global Fund.

“The fact that American Idol has the ability toinspire millions, create hope and change lives issimply remarkable,” said creator and executiveproducer Simon Fuller. “We are extremelythankful to our viewers, sponsors and outstan-ding talent who continue to motivate each andevery one of us to contribute to those whoneed it the most.”

Idol Gives Back is the brainchild of AmericanIdol creator and executive producer SimonFuller. The organisation began as a meaningfulway for those behind American Idol to giveback in a significant way to children’s causesthroughout the world. Idol Gives Back was suc-cessfully launched as a charity event in 2007,and has since grown into a foundation compo-sed of 19 Entertainment Ltd., Fox BroadcastingCompany and FremantleMedia North America.

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Brad Pitt at the Idol Gives Back show in April 2008

Terri Hatcher


Game show goes mobileThe interactive entertainment company Ludiaand FremantleMedia Enterprises are launchinga The Price Is Right game for iPhone and iPod. United Kingdom - 20 November 2008

Based on the highly successful television gameshow, iPhone and iPod touch owners can now“Come on down” anytime, anywhere for theirshot in Contestant’s Row, to bid on items in 16different pricing games, to test their luck withspinning The Big Wheel, and experience thewinner-takes-all tension of the ShowcaseShowdown.

“After more than 35 years The Price Is Rightremains one of the most successful gameshows in history, and it’s very exciting toexpand The Price Is Right experience to revolu-tionary products like iPhone and iPod touch.”said David Luner, Senior Vice President,Interactive & Consumer Products, FME, NorthAmerica.

Ludia’s founder and CEO, Alex Thabet said,“We are thrilled to bring The Price Is Right tosuch truly groundbreaking devices. The intuiti-ve multi-touch screen, rich graphics and greatsound capabilities all combine for a tremen-dously satisfying game-play experience foriPhone or iPod touch users.”

The Price Is Right, the longest-running gameshow in television history, is hosted by DrewCarey and produced by FremantleMedia NorthAmerica, The Price Is Right is broadcast week-days (11:00 to 12:00, Eastern Time and 10:00to 11:00, Pacific Time) on the CBS TelevisionNetwork.

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The Price Is Right


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In search of new lands On 14 October RTL Radio in France launchedL’Expédition RTL. Each month, a journalist from the station spends a week reporting on a particular place on the planet where some of our future is at stake.France - 17 November 2008

On location, the journalist reports on how peo-ple are confronting the different ways our pla-net is changing, reorganizing itself and adap-ting. The first Expédition RTL in October sawMyriam Alma head to Alaska to report on theeffects of global warming. Now, forL’Expédition RTL in November, reporter ChloéTriomphe was in Mali to report on the effects ofdesertification.

She made a first stop 150 km from Bamako tomeet the women working to promote the Sewaoven, which consumes less wood than the tra-ditional oven that is a central part of cookingthere. The over-consumption of wood fordomestic energy is one of the main causes ofdeforestation, which is the main cause of des-ertification. The next destination was Mopti fora report on the silting up of the river Niger,whose banks need to be reinforced. Followingthat, Chloé Triomphe headed for Diafarabé, avillage in danger of disappearing. Situated bet-ween two branches of the river, it is prone toriver flooding as well as chronic sanding-updue to drought. She reached the symbolic des-ert city of Timbuktu on 16 November.

Each expedition gets its own special day on theair. Starting at 4:30, RTL Radio broadcastreports from its special correspondent whoappeared live on every information programmethroughout the day: RTL Matin between 4:30and 9:00, RTL Midi at 12:30 and RTL Soir at18:00. The day especially devoted to Mali wasMonday 17 November.

In addition, the editors of rtl.fr present a fact filecontaining the daily serial that allows one to fol-low the journalists on each voyage in the expe-dition. There will also be an audio logbook inwhich reporters talk about living conditions, thetrip, who they meet, and what they discover.Web surfers could access Chloé Triomphe’slogbook on www.rtl.fr from Wednesday 12November to Sunday 16 November.

Reporter Chloé Triomphe

L’Expédition RTL in Mali


A grand premiere For the first time in French-speaking Belgium, RTL à l’infini is offering an RTL-TVI hit series in HD for Belgacom TV subscribers.Belgium - 17 November 2008

Season four of Desperate Housewives startedlast Sunday, 16 November, as a preview on RTLà l’infini, the video-on-demand platform of theRTL channels in Belgium.

RTL à l’infini is also offering all of RTL-TVI’s hitseries in VOD: Prison Break season one, twoand three, Bones season three, Grey’s Anatomyseason four, Woman’s Murder Club andSecond Chance. Other series to complete thecatalogue will soon follow.

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Ponle Freno honouredThe Grupo Antena 3 road safety campaign hasbeen named Communications Medium of theYear 2008 by the Federation of Associations forPeople with Physical Disabilities and the City ofMadrid.

Spain - 18 November 2008

The organization commended the Ponle Frenocampaign as an “important contribution to edu-cating people on how to prevent disabilitiescaused by traffic accidents.”

Together with Bankinter, Grupo Antena 3 alsowon an award in the “Corporate SocialResponsibility” category for the group’s effortsto ensure that all of its services are accessibleto the handicapped.

Just last week, the Ponle Freno campaign hadhanded Pere Navarro, Traffic General Directorat the Spanish Traffic General Directorate, areport listing 1171 potentially hazardous trafficsites, due to lack of road signs, tunnels or dan-gerous intersections. “Let’s take this report tothe relevant authorities and improve the roads,”said Navarro.

The campaign has already gai-ned more than 114,000 newsupporters via its www.ponle-freno.com website, launchedin October. So far the cam-paign has won the backing of172 celebrities from film, televi-sion, sports, politics and busi-ness, and of 75 organisationsrepresenting over 2 millionSpaniards.

Visit

www.

ponlefreno.com

Pere Navarro receiving the report


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Ten attempts to set new records on 10th Domino Day Since 22 September, 87 young people from ten nations had been working in the Dutchtown of Leeuwarden for the tenth Domino Day 2008. Up to 7.7 million viewers followedthe event on RTL Television.Germany - 14 November 2008

New comedy: Generación d.F.The series offering a comic portrayal of the real nature and behaviour of the generationborn around the time of Franco’s death, started broadcasting on 17 November.Spain - 17 November 2008

SOKO Leipzig conquers British TV screens Over 5 million British viewers watched each of the two episodes resulting from the coope-ration between the UFA series SOKO Leipzig and the Talkback Thames-produced Britishseries The Bill on ITV.Germany/United Kingdom - 17 November 2008

Alex the fire tamer a revelation on “Talent 2008”The third-season finale of the show of extremes, Incroyable Talent, was a hit. With lively spectacles, one more amazing than the other, M6 was rated, the top network in the under-50 target group with an audience share of 27.3 per cent.France - 17 November 2008

New picture formatOn 18 November, the Mediengruppe RTL Deutschland channels converted their program-ming to 16:9 (wide-screen). At the same time, N-TV got a new on-air look.Germany - 18 November 2008


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TV is most-used mediumThe IP companies in Europe and RTL Group have published their 15th annual “Television – International Key Facts” survey.Germany - 19 November 2008

Goede Tijden, Slechte Tijden goes into extra timeRTL Nederland has extended its contract with Endemol for Holland’s longest-running dailysoap through 2011. The Netherlands - 19 November 2008

Online trailblazer104.6 RTL presents a brand-new, groundbreaking homepage: 104.6rtl.com.Germany - 18 Novemer 2008

Peak ratings for RTL TelevisionAn average 8.59 million viewers watched Bauer sucht Frau (Farmer wants a wife) onMonday evening. Wer wird Millionär? (Who wants to be a Millionaire?) had top ratings of asmany as 9.58 million viewers.Germany - 19 November 2008

N-TV News at Stuttgart airport Passengers can now watch the news on a total of 330 screens throughout the airport. Germany - 20 November 2008


People

Changes on RTL Group’sCorporate IT teamLuxembourg - 19 October 2008

RTL Group announced the following changeson its Corporate IT department: Pierre Wagnerresigned from his position as Chief InformationOfficer to pursue other career opportunitiesoutside the Group.

The Corporate IT Development and CorporateProjects Coordination teams will move to theGeneral Services department, headed byFrancesco Costadura. The General Servicesdepartment will encompass:

• Internal Services• HR Services• IT Services

The IT security function that Remi Prime is incharge of, and which was an integral part ofCorporate IT, will move to the Internal Auditdepartment. Remi Prime will report to UrsulaSchmidt, Senior Vice President Internal Audit.

Elmar Heggen, CFO and Head of the CorporateCentre, said: “I would like to thank Pierre for theremarkable contribution he has made to ourGroup. In his 10 years with RTL Group, he has

been a key figure in the group-wide exchangeof IT matters. Under his leadership, ourLuxembourg data centre, international datanetwork and corporate applications have beenrestructured, consolidated and brought to ahigh level of quality, before being relocated invarious internal structures. I would like to wishhim all the best in his future career.”

Romain Mannelli, Executive Vice PresidentCorporate Human Resources of RTL Group,said, “Combining these three departments intoone General Services department is part of myambition to optimize our service levels andmeet the needs of our internal clients evenmore effectively.”

Please note that this new organisation is effec-tive from 1 January 2009 onwards.

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Pierre Wagner


People

Olivier Delfosse new Director of InteractiveNorth America - 20 November 2008

FremantleMedia Enterprises (FME) announcedthe promotion of Olivier Delfosse to Director ofInteractive, North America. The new role eleva-tes Delfosse from his previous role as SeniorManager, Interactive.

In his new post, Delfosse will oversee all sales,marketing and partner activities in the interacti-ve, new media and telephony area across allFME-owned brands. Olivier will have increasedresponsibility for further exploiting and explo-ring new business opportunities to enhanceFME's current portfolio.

Delfosse will be based in Los Angeles andreport to David Luner, Senior Vice President,Interactive and Consumer Products. Delfossejoined FME in 2006 from Helio where he wasManager of Marketing and Sales. Prior to this,Olivier held positions at Paramount Picturesand Hypnotic, a digital brand studio where heco-produced the Chrysler Million Dollar FilmFestival.

David Luner commented: “Olivier is a highlyvalued member of the team and has been a cri-tical piece of the success on some of our mosthigh-profile and successful interactive andmobile brand initiatives. I am very pleased toannounce his promotion to Director and lookforward to working with him in this capacity.”

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