Foot Locker ChallengeMacKenzey Dunn

Maddie Perron

FootlockerInstagram followers: 3.2 millionTwitter: 1.2 millionFacebook: 5.7 million

Journey’s FamousFootwear

DC ShoesInstagram: 100kTwitter: 91.9kFacebook: 1.2 million Instagram: 23.3k

Twitter: 30.1kFacebook: 1.2 million

Instagram: 1 millionTwitter: 723.9kFacebook: 14.7 million

- Foot Locker has the best experience in comparison to the other three companies. They interact the most with their followers/consumers and it will make them feel more important to the company. Foot Locker even offers behind the scenes via Snapchat. When something new and exciting arrives they post it on Instagram. In stores the have interactive iPads.

- They will typically engage with Foot Locker on their website before they make a purchase, but they most likely also follow them on some form of social media.

- Foot Locker has the best experience in comparison to the other three companies. They interact the most with their followers/consumers and it will make them feel more important to the company. Foot Locker even offers behind the scenes via Snapchat. When something new and exciting arrives they post it on Instagram. You can get behind the scenes looks if you find them on snapchat. In stores they have interactive iPads.

- They will typically engage with Foot Locker on their website before they make a purchase, but they most likely also follow them on some form of social media.

How they could improveKeep Instagram, Facebook, and Twitter updated everyday. They recently created a snapchat, so they could promote that more and gain followersCelebrity endorsement

Different Media

They could use something like Pinterest to allow customers to make boards of their products they want to buy.

Offline Media

Offline media could play a big role in the company's omni-channel experience. This way it gives customer’s who have already purchased from Foot Locker get an added discount. It will make them want to go back to receive more discounts.