Foodavinci Demographics
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June 25, 2013 This is a compilation of marketing research I conducted for my company Foodavinci regarding people with diabetes, multiple food allergies and celiac disease.
Transcript of Foodavinci Demographics
1. Demographic: Medical Needs188.3 million people would benefit in North America
Celiac disease and digestive disorders - Total: 90 millionCanada - 20 millionUSA - 70 million
Food Allergies: Total: 42.5 millionCanada - 1.2 millionUSA - 41.3 million
Diabetes -Total: 28 millionCanada - 2.4 millionUSA -Total: 25.8 million children and adults in the United States—8.3% of the population have diabetes.-Diagnosed: 18.8 million people-Undiagnosed: 7.0 million people-Prediabetes: 79 million people*-New Cases: 1.9 million new cases of diabetes are diagnosed in people aged 20 years and older in 2010
Heart disease - Total: 27.8 millionCanada - 1.3 millionUSA - 26.5 millionno trans fat, saturated fat, salt or added sugars
2. Demographic: Fussy Eaters148.2 million people would benefit in North America
Households that can have dinner guests (US+CAN): 148.2 millionLiving with families -106.8 millionLiving alone - 41.4 million
MARKET DEMOGRAPHICSJune 25, 2013North American StatisticsNumbers of people
3. Demographic: Learning to cook70.1 million people would benefit in North America
Newlyweds (years 1-3)- Total: 13.4 millionCanada - 147,288 marriages /year x 3 x 2 people = 441,864 marriages, 883,728 peopleUSA - 2,077,000 marriages/year x 3 x 2 people= 6,231,000 marriages, 12,462,000 people
Bachelors - Total: 56.7 millionCanada - 8.8 millionUSA - 47.9 million
1. Demographic: Medical Needs188.3 million people would benefit in North America
Celiac disease and digestive disorders - Total: 90 millionCanada - 20 millionUSA - 70 million
Food Allergies: Total: 42.5 millionCanada - 1.2 millionUSA - 41.3 million
Diabetes -Total: 28 millionCanada - 2.4 millionUSA -Total: 25.8 million children and adults in the United States—8.3% of the population have diabetes.-Diagnosed: 18.8 million people-Undiagnosed: 7.0 million people-Prediabetes: 79 million people*-New Cases: 1.9 million new cases of diabetes are diagnosed in people aged 20 years and older in 2010
Heart disease - Total: 27.8 millionCanada - 1.3 millionUSA - 26.5 millionno trans fat, saturated fat, salt or added sugars
2. Demographic: Fussy Eaters148.2 million people would benefit in North America
Households that can have dinner guests (US+CAN): 148.2 millionLiving with families -106.8 millionLiving alone - 41.4 million
3. Demographic: Learning to cook70.1 million people would benefit in North America
Newlyweds (years 1-3)- Total: 13.4 millionCanada - 147,288 marriages /year x 3 x 2 people = 441,864 marriages, 883,728 peopleUSA - 2,077,000 marriages/year x 3 x 2 people= 6,231,000 marriages, 12,462,000 people
Bachelors - Total: 56.7 millionCanada - 8.8 millionUSA - 47.9 million
