FOOD STALL FRANCHISE

7/25/2019 FOOD STALL FRANCHISE

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Republic of the Philippines

Tarlac State University

College of Business and Accountancy

Department of Entrepreneurship

Tarlac City

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SISIG PA!

C!PA"#

PRESENTED BY:

$E!AR%E BASA"&A"

ABRA! $E'%E( RA)"

PR%"CESS SARA' PA&ADUA"

$UST%"E C'R%ST%A" CAST%((

$#CE PA("&A

RAC'E( A"" CABRERA

$E"A(#" CASTR

RE&%"E PAU(%"E RA!%((

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%* E+ecutive Summary

As far back as the American colonizers stayed in Pampanga and Tarlac for some part,

the Kapampangans are into food business, a la carte, serving Pinoys and Americans in

carinderias and stalls along what is now known as Jake Gonzales oulevard up to Glaciano

!aldez "treet which points to the old P#$ station in Angeles %ity& A popular name in sisig,

Aling 'ucing(s, even started and still continues to maintain a restaurant there&

)hile the early American(s notion that the hamburger came from slaughterhouse

scraps but was later given a new reputation via the food assembly*line system, the sisig has a

similar story to tell until it was reinvented& "erved at perched or charred black stalls in

Angeles, sisig eventually evolved into a food court specialty in malls in terms of serving&

This trend still continues today until the recent years where people gather and share

beverages because the idea of eating out for fun was afforded to the middle*income folks&

+n today(s highly competitive environment, it is becoming increasingly difficult to

differentiate one fast food outlet or one food stall from another& Tarlac %ity has become a

model metropolis for our province(s new economic boom& )ith more or less a hundred

thousand visitors daily, students, workers, professionals mainly from neighboring towns,

Tarlac %ity(s food retail sector is probably the strongest in the province and %hamPreneurs(

Sisig sipa shall soon become a part of the consumers( daily lives&

Positioned in the busiest areas and places freuented by the students, the working

class and even the commonest individual you can imagine, this neatly*built colorful and well

staffed stalls shall initially operate in Tarlac %ity& The location of its food preparation and

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storage plant must of course complement the stalls in order to provide fresh products and

swift supplement of products for its stalls should the need arises&

The product, initially thought of to be of the popular pork sisig wrapped in edible

food wraps made out of rice flour, shall also serve different variants that will be described in

the succeeding parts of this literature&

Sisig Sipa, the name thought of by the product and company proponents rose out of

an idea that if a customer liked what he tasted, he or she will crave for more& )hile other

products bank on a name as common as Mang Kanor, Aling Petraand the likes, probably

because its owner is #icanor or Petra, and then puts on a ma-im or a tag: The Name You Can

Trust!the proponents chose the ma-im or tag instead as its company name&

.ere in the Philippines as in the /" decades ago, a stand which sells hotdogs

relatively known in 0urope to be frankfurters did stall*naming practice like we did decades

ago& #ame a stand after its owner and labels it HOTDOGS or"G#"S$ They have yet to

realize the value of a name and the catchy*ness of a name as an effective tool for marketing

1until the 23(s came&

%A goo& 'ro&u(t name or (on(e't name in)ites *ou to use it+ 4or in this case, eat it5,

www&globrands&com tells the netizens&

+t further says6%The est 'ro&u(t names ma-e the 'ro&u(ts stan& out in their o.n

&istin(ti)e .a*$ /n)esting time to &e)elo' the est 'ro&u(t name sa)es (om'anies signi0i(ant

resour(es .hen (ommuni(ating going 0or.ar&$+

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This dot com company alleges that it developed countless product names,

li-e Actimel, Senseo, Thalys and % Sa. %t /irst* A little creative thinking and it will lead

you to words like6 a(ti)e smell, sense1oh, &ail* or &ailies$ The latter needs no e-planation&

%/n &ail* use, the est 'ro&u(t names are not 2ust 'ra(ti(al an& &eli)er a message,

ut the* are interesting, enti(ing: 0or eas* use e)er*.here 0rom an agen&a to eing 2otte& on

the a(- o0 *our han&$ 3or the ra&io to the store shel)e to a usiness maga4ine$

Moreo)er, the (hoi(e 0or a 'ro&u(t name is a strategi( one$ The name in0luen(es ho.

a ran& ma* &e)elo' in the 0uture$

Pro&u(t names a&& meaning to the su''lier5s ran&$ The* also intera(t .ith other

ran&s, oth 0rom the same ran& 'ort0olio an& 0rom other su''liers$

This (onte6t o0ten 'ro)i&es interesting o''ortunities to ma6imise the e00e(ti)eness o0

*our (ommuni(ation .hile using a minimum o0 language$+

Aside from providing a carefully*selected name for marketing considerations, the

proponents carefully considers that its product, as tasty as it is, will be safe, of high uality

and free of food contaminants&

7ood contamination refers to the presence in food of harmful chemicals and

microorganisms which can cause consumer illness& %hemical contamination of foods, as

opposed to microbiological contamination, that can be found under foodborne illness is a

separate issue, that this company will address through clinical testing prior to product

launching&

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)hile food vendors rely on their senses of smell and taste to assess the uallity of

their products, this company shall employ medical technology to measure the shelf life of the

"isig "ipa&

)hile sometimes, the impact of food contaminants on consumer health and well*

being is often apparent only after a few hours it can also affect them outright& Prolonged

e-posure to an open environment can alter "isig Pa(s state and the product proponents are far

from contemplating on the use of heavy preservatives& Ben0oate 4.T, .A5 in order to

prevent fats from the pork meat from becoming smelly is said to ultimately cause asthma,

rhinitis or affect estrogen levels, while Brominated 1egetable il 4!85 to enhance the

citric flavor of calamansi, a prime flavoring of the sisig was found to cause an increase in

triglycerides and cholesterol, damage the liver, testicles in men, thyroid, heart and kidney&

This plan is prepared to obtain capital contributions from shareholders in order to put

up a location for the initial launch of this concept& This will allow Sisig Pa to successfully

operate in the soonest possible time& The initial capital investment will allow Sisig Pa to

provide its customers with a value*for*money, uniue food e-perience through the creativity

of its founders&

Among other things, it also aims to establish a successful and highly notable presence

in the local food stand industry and e-pand into a number of outlets in the shortest time

possible and grow into a franchise even in neighboring cities&

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%%* %ntroduction

Kapampangans and their restaurants have been around for decades now& They have

established a name for themselves in the field of restaurant business for their somewhat

inherent flair in providing good food&

Today(s world, considered by modern poets as 9life in the fast lane(, needed

something better& The idea of eating out for fun could not be fitted to a new lifestyle that

today(s world has brought& +magine a working guy that craves for a sisig but could not afford

to do so, because he or she needs to fall in line, order and spend valuable time sitting and

en:oying his favorite sisig&&& A student in a hurry for he needs to read a chapter or two in the

school shed to prepare for an e-am&&& ananacue; 0ggballs;


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The name and address of the proponents are as follows6

#ame Address %ontact number

Jemarie asangan rgy& %ulipat, Tarlac %ity 3232=>?@BC

$achel Ann %abrera "an +sidro, 'apaz, Tarlac 32@>@?2>?2

Justine %hristian %astillo rgy& "inait, Tarlac %ity 32C?C3?C2=

Jenalyn %astro rgy& @32>DC=

Princess "arah Pagaduan uenlag, Gerona, Tarlac 32>@?B?BD2

Joyce Palonga %ruz, !ictoria, Tarlac 32?3@>?CD>C

$egine Pauline $amillo rgy& "epung %alzada, Tarlac %ity 3232=>@@D=2

Abram Jehiel $azon 'omboy, 'apaz, Tarlac 32>B2233@D

Sisig Sipawill be positioned as a local foodstall company through a uniue and

innovative approach towards presenting the traditional 7sisig5, commonly served in plates and

on the table 1 into a snack*type fast food, to be consumed while standing still or on the go&

Sisig Sipawill entice everyone to tell their friends and acuaintances about a tasty

and innovative product offered in easy*to*lug*around and environmentally*sound packs at a

friendly*staffed and neatly*presented food stand, with an array of 2Sisig SipaT!3variants,

and of course, a variety of refreshing beverages&

Sisig Sipa, a partnership4see Appendi- 5, is established by a group of young

entrepreneurs out of a desire for 7sisig5& A dish allegedly invented when the Americans from

%lark 7ield 4then, 7ort "totsenberg5 slaughtered pigs for their meat while disposing of its

head because they thought to have no use of it& An enterprising 7Ka'am'angan5cook, so

they say, kept these seemingly useless pigs( heads, cleaned them up, de*boned them, broiled

them and chopped them to thin strips, added some liver and seasoned them with calamansi

and chili& Thus, the famous sisig&

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+n every culture and society, there will always be a sub culture on food E you have the

traditional, the fusion and the high brow&

7ilipinos are known to en:oy the average three meals a day plus desserts or Fmerienda

as most 7ilipinos call it& 8ne of the ualities that 7ilipinos possess is their ingenuity to make

up almost anything into something new, creative yet cost*sufficient, including food& People of

other countries may prefer dining and eating pizzas when hunger pangs strikes& 7ilipinos on

the other hand race to the streets to satisfy their hunger for favorite Pinoy street food for a

few pesos&

0verywhere you look, it is common to find people crowding make shift or portable stalls

in the streets& These street foods are easy to find outside school gates, churches, parks and

even in malls where they offer most e-otic delicacies&

"ome street foods are6 fishball, kikiam, kwek * kwek, isaw, balut, bibingka, turon, sago(t

* gulaman, buko :uice, sorbetes and a lot more&

"isig "ipa, as siomai * like food made it considered a street food, which will be loved by

most 7ilipinos& Through its uniue characteristics and nutritious benefits will made "isig Pa

%ompany a most visited food kiosk industry in Tarlac&

Company 1ision

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+n today(s highly competitive environment, it is becoming increasingly difficult to

differentiate one fast food outlet or one food stall from another& Tarlac %ity has become a

model metropolis for our province(s new economic boom& )ith more or less a hundred

thousand visitors daily, students, workers, professionals mainly from neighboring towns,

Tarlac %ity(s food retail sector is probably the strongest in the province and ChamPreneurs

shall soon become a part of the consumers( daily lives&

Company !ission

8ur main priority is to establish an outlet in the campus, and later on** in school

campuses, every crowded mall, busy areas freuented by people in the city& 'ater, our effort

will be a further development of more food stall outlets in the city, making a name for Sisig

Sipa, a traditional dish made snack*on*the*go, thereby providing the consumers the delight

they deserve&

Company b4ective

This plan is prepared to obtain capital contributions from shareholders in order to put

up a location for the initial launch of this concept& This will allow Sisig Sipa to successfully

operate in the soonest possible time& The initial capital investment will allow Sisig Sipa to

provide its customers with a value*for*money, uniue food e-perience through the creativity

of its founders&

To meet the success that the %ompany aims, these are the following ways to achieve the

company(s goal&

>& %ontinue serving the customers with deserve treatment@& Always give them the uality products in a less e-pensive cost

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?& uild customer E loyalty

& Proper management of the company resources

B& Appropriate allocation of funds and distribution of e-penses

Among other things, it also aims to establish a successful and highly notable presence

in the local food stand industry and e-pand into a number of outlets in the shortest time

possible and grow into a franchise even in neighboring cities&

%%%* %ndustry Analysis

)hile there are currently several vendors in this market selling competitive products,

the commonality of those products provides an opening in the marketplace for the vibrant

packaging and positioning of Sisig Sipa& )e stand out on the shelf, we stand out in the

restaurant, and we will stand out in the mind of the consumer&

"iomai is one of the most popular street delicacies in the Philippines& +t has %hinese

origins but has evolved into different varieties, some of which you can only find here& "iomai

is basically pork wrapped in dumpling wrapper and steamed to soften the pork and release

the taste of the vegetables, onions, and other herbs that are mi-ed in&

7ried siomai is perhaps the most popular type of siomai in the Philippines& The

dumpling is prepared the same way as other types, but instead of placing the dumpling in the

steamer, it is fried in hot oil to give it a crispy e-terior& The meat inside remains soft,

however, and this difference in te-tures in one bite is the reason why eating this particular

delicacy is so much fun&

.erbs and spices give siomai its distinct flavor and aroma& "teaming often brings out

the best smells, especially since siomai is mi-ed with a plethora of spices such as spring

onions and garlic as well as e-tenders like carrots, bamboo shoots, and green peas& Hou will

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find that most of the restaurants in the Philippines sell what looks to be %antonese siomai,

which is pork filled with the usual filling and topped by red or green dots, the former made of

crab roe or a diced carrot, and the latter with a small green pea& Hou also get a number of

variations when it comes to the meat& The pork could be mi-ed with crabmeat or shrimp&

"ome are even advertised to contain shark(s fin& +n Iuslim areas, you may find mackerel

siomai, which uses fish meat as a pork substitute&

As being famous all over the Philippines, "isig a common viand will now be

converted into a handy food type&

"isig as being loved by most 7ilipinos comes out an opportunity grabbed by the group

to innovate products out of the e-isting one& The Fsisig sipa&

7or the continuous desire of the 7ilipinos for the all time favorite, will give the Sisig

Sipathe highest sales that they wouldn(t e-pect&

There are many suppliers of siomai and similar products currently available on the

shelves at your local grocery& .owever, there is still a lot of room for new products and new

companies&

y positioning ourselves at the higher end of the market, we e-pose ourselves to

consumers trying to get out of the rut, who continue to use a product that they have long

forgotten why they buy& y not trying to compete head on, we are selling our product

consistently and increasingly& )ith entrance into some of the larger grocery chains we will

broaden our audience considerably&

Although Sisig Sipais staking out the high end of this market, we can not fail to be

compared with some of the current leaders in this arena& Iaster "iomai, "iomai .ouse, "isig

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0-press are :ust a few of the participants in this segment& Iost have been on the shelf for so

long they are taken for granted by the consumer& 8ur fresh approach to authentic taste and

te-ture makes us different&

%ompetition will always be on the business& The following are the competitors of "isig Pa

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"iomai .ouse was one of the food products offered by 0$#A0"T 788& Are you fond of eating sisig;

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YES

NO

@& .ow much money do you spend in buying snacks;

10php-20php

21php-30php31php-40php

41php-50php

Others:

?& .ow often do you eat snacks per day;

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Once

Twice

Thrice

Never

& +f there would be a veggie F"isig packed in a shanghai wrapper, would you prefer to

buy it;

YES

NO

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B& )hat beverage do you prefer as the part of veggie "isig packed in a shanghai

wrapper;

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Water

S!t #rin$s

%ce# tea

Other:

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%1* Company Description

Sisig SipaT! 4see Appendi- A5, the product, was coined by one of the partners

because of its predicted impact in the tastebuds of the consumers, not to mention its

proverbial Fkick because of its taste when dipped in a uniuely concocted hot chili sauce&

%S/S/G PA!+, as the term implies, means to avail or to have more or purchase again&

Thus, the founders choice of company a name&

The uality of our service is paramount to ensuring that customers return& )e will be

providing e-ceptional, personalized service, which will be the crucial factor in building and

protecting the companyOs brand within the community& )e will solve our clientsO problems

by offering them less cost products with high uality&

This outfit, should it come into fruition will become a name that shall be known to

the common*tao in terms of innovation as far as presentation or serving is concerned yet

very old enough to be remembered by all as far as popularity is to be considered& Iarked by

kindness and courtesy, its foodserversLstaff who will man the stall or stalls will be the

frontliners of the company, ready to provide the product and service the consumers will

surely remember&

8ur main priority is to establish an outlet in the campus, and later on1 in school

campuses, every crowded mall, busy areas freuented by people in the city& 'ater, our effort

will be a further development of more food stall outlets in the city, making a name for Sisig

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Sipa, a traditional dish made snack*on*the*go, thereby providing the consumers the delight

they deserve&

A* %nventory !anagement

+nventory will be monitored in a regular basis, and the purchases of ingredients will

be daily monitored to ensure the freshness of every product that will be served to our valued

customers& Iost of the $aw Iaterials will be purchased from the direct supplier in the

market& Purchasing will be done on a daily basis every morning and will be directly delivered

to the stall and to be stored and kept fresh inside the fridge&


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)orking hours will be from Cam*Bpm and store hours will be 2am*Dpm from

Ionday*7riday& 0very single day, there will be 4?5 different shifts, which means that there

will be 4@5 members working together each shift& The first shift is from Dam*>@nn, the people

who are assigned on that particular shift will going to prepare everything that will be needed

during their shifts6 the preparing of the meat itself that will be used, the slicing of vegetable

and of other ingredients& The second shift is from >pm*Bpm& The shifters who are assigned

in this shift will sell the products& The last shift is from =pm*Dpm, the people assigned to this

shift are to continue the work of the third shift and also responsible to keep the unused

ingredients and the inventory on the said day&

+n every working day, the first thing to do in the morning is to clean every

machineries and euipments to be used, especially the working area where the food products

are to be prepared& )ash all the ingredients especially the pork to prevent any contamination

of the end product& Prepare and slice all of those ma:or and minor ingredients of the product&

After doing all those cooking procedure, slowly mi- all the ingredients to make the desired

recipe and taste of the Pork "isig "ipa&

C* Pipeline %nventory

The team finds no bottle*neck to the operations e-cept for the shelf life of products

and the employee efficiency&

D* /inished &oods

All those finished and wrapped with shanghai wrapper goods are considered ready to

fry FPork "isig "ipa& This is considered ready to eat end product after frying&

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E* 8aste !anagement

7or the waste management, proper segregation and disposal accordingly under the

rules of the Tarlac "tate /niversity&

/* Pro4ect !anagement

)e as a %ompany that offers food, health and sanitary precautions are reuisites&

0mployees are to wear plastic gloves& Anti*bacterial soap will be used for the hands to make

sure food won(t become contaminated once there is physical contact& 0-treme cleanliness is

reuired, the stall and the utensils must be cleaned from time to time&

8ur employees are also reuired to work hard, be honest and maintain efficiency to

ensure customers satisfaction& 0mployees need to greet the customers as they order& They

must be patient with the customers and must carry a pleasing personality at all times&

1* Production Plan

!anufacturing Process7

+ngredients


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Ascorbic Acid 4>3 Ig tab divided into two5

Pepper

!egetable 8il

I"G

7or wrapping6

$ectangular $iceflour )raps

0gg white

Harn 4for the lock5

"auce6

Toyo * mansi with %hili garlic

"oy "auce

"ueezed %alamansi

%hili Garlic

"weet and sour taste

Ketchup

Iayonnaise

"our taste

!inegar

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"ugar

"alt

Garlic

8nion

7'8)%.A$T 87 "T0P" &&&&&& 4see Appendi- %5

>& Pour the water in a clean pan and bring to it to boil

@& Put the salt and pepper

?& Put*in the pig(s ears and pork belly then simmer for 3 minutes to > hour or until it

becomes tender

& $emove the boiled ingredients from the pot then drain e-cess water

B& 7ry the boiled pig ears and pork belly until done

=& %hop the pig ears and pork belly into fine pieces

D& Add onions&

C& Add the chicken liver and cook until well done&

2& %rush the chicken liver while being cooked in the pan

>3& Add the chopped pig ears and pork belly then cook for >3 minutes

>>& Put*in the soy sauce and chili then mi- well

>@& Add salt and pepper to taste, put*in the calamansi and mi- with the other ingredients

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&* S-ills Re9uirement &'st (e a()e t c$* wr$ 'n#er press're* treat c'st+ers* an# (e

acc'nta()e !r their actins,

Physical Plat

Plant

7ood preparation that will be done in a plant as mentioned earlier will take place in an

appro-imately C to >3*suare meter space, well ventilated but the windows are installed with

metal screen mesh with size that is enough to block flying insects such as mosuitos, flies

and moths& The plant will need the following6

!achinery and E9uipment

>& %ustomized Ieat Grinder

&

@& %ontainers

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?& $efrigeratorL7reezer

& "tove

B& %ustomized Grill

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=& %hopping oards

=& %ooking Knives

C& Trays, Plates, Ii-ing owls

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2& +ngredient %ontainers, Packing %ontainers

>3& +ngredient "helves

>>& )ashing implements ie&6 Pails, basins, scrubbing pads

>@& Garbage in

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%ustomized Ieat Grinder machinery that processes materials

by grinding or crushing

%ontainers A container typically constructed

with four sides perpendicular to

the base and often having a lid or

cover&

$efrigeratorL 7reezer An appliance, cabinet, or room for

storing food or other substances at

a low temperature&

"tove apparatus in which electricity or a

fuel is used to furnish heat, as for

cooking or warmth&

%ustomized Grill A series of marks grilled or

embossed on a surface&

%hopping oard a wooden board where meats or

vegetables can be cut

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%ooking Knives A cutting instrument consisting of

a sharp blade attached to a handle

Trays, Plates, Ii-ing owls A shallow flat receptacle with a

raised edge or rim, used for

carrying, holding, or displaying

articles&

+ngredient containers, Packing containers $eusable receptacle that can

accommodate smaller amount

of ingredients&

+ngredient "helves A certain place for ingredients to

be kept and will soon be used&

)ashing +mplement i&e6 Pails, basins,

"crubbing pads

/sed to clean used euipments and

utensils&

Garbage in a container, usually of metal or

plastic, for the disposal of waste

matter

Stall

The stall will need about ?* suare meters, about >&B suare meters for space and the

remaining >&B suare meters for the stall itself and will need the following6

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>& "tall with covered undershelf A booth, cubicle, or stand used to place the

products to sell&

@& Glass "helves Pro:ecting ledge of rock or a balcony, that

resembles such a structure

?& "tove for heating An apparatus in which electricity or a fuel is

used to furnish heat, as for cooking or

warmth&

& 'arge 7rying Pan A shallow, long*handled pan used for frying

food&

B& o- %ontainers for product

packing 4to contain the Product

Pack, disposableLrecycleable cups

for beverages, picks or

chopsticks, food liners, take*out

paper bags, etc&5

A container typically constructed with four

sides perpendicular to the base and often

having a lid or cover&

=& o- %ontainers for in*stall

sauces, ingredients, etc&

$eusable receptacle that can accommodate

smaller amount of ingredients&

D& 7rying /tensils, laddle, large

mesh dripper pan

an implement, tool, or container for practical

use on frying products&

Suppliers of Ra. !aterials

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The proponents of this pro:ect will take into consideration the meat, fish products,

vegetable, cooking oils and condiments, which are the primary ingredients of the product, at

the Tarlac Public Iarket& 7ood liners, picks 4toothpicks5, takeout paper bags will be sourced

from nearby grocery stores and supermarkets to minimize e-pense, after a thorough

canvassing to choose the cheapest but high uality products&

Packaging design will be done by one of the members of this group and printing will

be done in one of the service bureaus in #ueva 0ci:a because this province offers the

cheapest printing service in the region&

Advertising and other information materials, such as the ones that will be installed in

the stall itself and other posters to announce the presence of this product in a particular

location

1%* !ar-eting Plan

Iarketing is the force behind the success of many business organizations& +t is the

business function that identifies and understands the needs, wants and interests of its market,

and delivers the desired satisfaction effectively and efficiently& +t is an integrated process

through which companies build strong customer relationships and create value for customers

and for themselves&

Iarketing is used to identify the customer, satisfy the customer, and keep the

customer& )ith the customer as the focus of its activities, marketing management is one of

the ma:or components of business management& The adoption of the marketing strategies

reuires businesses to shift their focus from production to perceived needs and wants of the

customers as the means of staying profitable&

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The key factor in achieving the goals of the business is to gain market leadership by

building a long term and trusting relationship with the target market and supplier& Through

this, they can build good and solid business relationships with the target market&

Product

8ur main product that will be initially offered and launched will be the "isig "ipa

which is made from pork, packed and fried with 'umpia wrapper as described on the early

parts on this business plan& )e, the entrepreneurs from the company %hamPreneurs are

looking forward make this "isig "ipa as one of the most uniue and rare snack for the whole

town, and the whole province of Tarlac&

8ur main product "isig "ipa will be soon offered with it(s different varieties made

from different main ingredients, these sub*products are %hicken "isig "ipa, angus "isig

"ipa, "eafood "isig "ipa, and !eggie "isig "ipa&

/uture Products

)e are currently researching the addition of our main product to build increased

interest in Sisig Sipa*

)e are also looking into creation of a small store front, and eventually a lunch

counter or small restaurant setting& The following are the proposed products in the future6

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Chic-en Sisig made from chiken breast and crunchy chicken

skin with minced atay*balunbalunan, onions, chili and

aromated by basil leaves

Bangus Sisig made from milkfishes deboned, broiled in

tanglad, shredded its meat and mi-ed with crunchy deep*

fried balat ng bangus, onions, chili and aromated by ginger

:uice, will provide e-cellent fingerfoods at value pricing&

Seafood Sisig made of suid, mussels& roiled and mi-ed with

onions, chili and aromated by ginger :uice in the soft and

grand openings for evaluation purposes&

1eggie Sisig made from the most nutritious and tastiest

vegetables, we are still under the process of e-perimenting

what process and what twist to add to make it another

uniue product for !egetarian people of the whole town&

Beverages* )e are still on the process of studying on what

beverages are to be offered that will give a perfectly

matched taste on the "isig "ipa variants that we are about

to offer, especially a beverage that will perfectly match

with our main product, Pork "isig "ipa&

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Pricing

Pricing will be based upon the cost of production, incidental e-penses with as little as

B3 mark*up& +nvestment on the machinery and euipment will take about >B from the

mark*up 4B3 after cost of production, distribution, promotion, etc&5 in order to gradually

pay for them until it has been totally paid&

%omputations for the ingredients 4good to make >33 pieces of "isig "ipa5

IA+# +#G$0 kg of Pork 4Kasim5 R Php >D3

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S kg "uash 4grated5 R Php ?3

S %alamansi R Php ?3

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S kg %hicken 'iver and Gizzard R Php =3

TTA( Php :;;

This computation shows that the cost per unit or cost per piece of making "isig "ipa

will only cost Php each without the packaging and the B3 mark up price, without the

investment on the machinery and euipment 4will take about >B*@3 from the mark up,B3

after cost of production, distribution, promotion, etc&5

8ur prices will be slightly the same than those of our local competitors, mainly for

the reason that we want to catch the attention of the customers and also to strive for uality

in our products&

)e are about to offer these products sold on set, for e-ample, offering "et numbers >

to B,, a piece of Pork "isig "ipa, a piece of %hicken "isig "ipa, a piece of angus "isig "ipa,

a piece of "eafood "isig "ipa, and a piece of !eggie "isig "ipa& These set will probably cost

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Php ?3 with proper profit and maybe adding Php >3 will have it(s beverage with free refill if

wanted&

Place

8ur products are soon to be offered inside the Tarlac "tate /niversity campus as a

small stall or cart type of business& These products will be distributed at the "isig "ipa

%hamPreneurs %art, to start, we will first venture our business inside the main campus of

T"/, and probably operate weekdays every week, from Ionday to 7riday, starting C633 in

the morning until B633 in the afternoon&

8ur company is planning to have it(s different branches to distribute and to market

more from the people of Tarlac& 7ew months after starting the business inside the campus, we

are about to e-tend our business into different highschool campuses mainly inside the

Province, ie& Tarlac "tate /niversity 'aboratory "chool in 'ucinda %ampus, Great 0astern

+nstitute and 'a Paz #ational .ighschool in the town of 'a Paz, Gerona Junior %ollege and

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Gerona +nstitute in the town of Gerona, Tarlac %ollege of Agriculture and Tarlac %ollege of

Agriculture 'aboratory .ighschool in the town of %amiling, "ta& +gnacia #ational

.ighschool in the town of "ta& +gnacia, another stalls on ever crowded town of %apas&etc,

)e are planning to have atleast two branches on every town to successfully dominate

the whole province with our uniue product, especially having multiple branches on every

crowded places of Tarlac main city, for e-ample, having a stall on the 7& Tanedo "t&, another

one in the ever crowded Iabini "t& 4back of the %ollege of the .oly "pirit5&

A stall on every public market is our second priority, making this happen will help our

product known by the whole province, "isig "ipa(s name will spread fast& )e are also open

for business people who wants to franchise our product outside the province and our name

will be known fast within the country when franchising starts&

Target !at-et

8bviously, we are focusing first on the main campus of Tarlac "tate /niversity, we

are e-pecting our market made of lot of students from the said campus, we will give them

what they want, a food to go for hungry and tired students who needed to eat in rush hours&

+nstead of going out the campus to find something to eat, all they need to do is to go on our

cart and eat conveniently& Another group of people that we are e-pecting to buy our products

are the people who are employed inside the campus, they are the instructors or professors that

has the capability to buy our products without the doubt& They are the people who are in the

middle class, they are stable because of their :obs&

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"econd, the young adult business people& )e always thought that these people are

capable of giving us large number of sales during their lunch break or even a small span of

break time& )e will endeavor to accommodate surrounding businesses placing phone*

in orders for business meetings& "atisfaction of this group will provide a vital long*term

revenue stream&

Iany people go out to their offices :ust to take their lunch and for some, taking our snack is

the fastest and the most convenient way to be contented during their break&


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ma:or distributors& 0ach location will accent the other, providing for continuous e-posure of

Sisig Sipa(s name&

As mentioned earlier, the company will initially put up a stall in a campus or

campuses until such time that it has established itself to be able to pe placed in malls and

other busy areas&

Advertising will be done first with the use of the social media, a week or two before

the product launch 47acebook, Twitter, a website or a blog page of the company5 that will

continue after the product has been launched and while being sold& This company will also

use posters, streamers, leaflets which are, in the proponents(opinion accessible because one

of the members of this group is in the advertising business for uite sometime now&

/(8 C'ART / T'E PR!T%"A( P(A"

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FOOD STALL FRANCHISE

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