Food and Beverage Trends of Bay Area

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Remedy Tasty Remedy

Transcript of Food and Beverage Trends of Bay Area

Page 1: Food and Beverage Trends of Bay Area

Remedy

Tasty Remedy

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RemedyTo be healthy, it's not only eating more vegetables, fruits and fewer junk foods now. The way making food be delicious also help to remedy the health problems of the body is the wave.

“Healthy is a life style I choosed for my future. It’s hard to follow the rules I gave myself, but I did it. It’s much better than that you need to follow other people’s rule when you are disability of sickness ”.— Michael Hsu, Architect

“To keep your body being health, the key point is balance.”— Michael Hsu, Architect

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Forget kale—scientists have discovered a super-nutritious seaweed that tastes exactly like bacon

There are a lot of reasons to cut down your bacon habit—your health, animal welfare, the giant lagoons of pig poop it takes to make it. But one major obstacle: It’s delicious.Researchers from Oregon State University may have solved that problem, KGW Portland reports, by patenting a strain of seaweed that they claim cooks up just like the beloved crispy, succulent, pork product—without the pork.

http://qz.com/455857/scientists-have-discovered-a-super-seaweed-that-tastes-like-bacon-and-is-healthier-than-kale/

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Large Human Garden Educates People On Herbal Medicine Benefits

Botanicals have been used for medicinal purposes dating back thousands of years, and it’s relatively shocking how little people today know about the benefits of herbal remedies; that’s why the Medicinal Herbman Cafe Project was originally started: to increase awareness about how herbs, plants and botanicals can be used to treat the body in beneficial ways.

http://www.psfk.com/2014/07/human-garden-medicinal-benefits.html

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MethodologyTo investigate new and next inspiration that will push forward the your positioning, the research team employed a methodology called Trends Investigation. Rooted in design research and the social sciences, Trends Investigation uses a bottom up, open inquiry process to reveal signals of the near term future so that you better know how you want to be a part of making it.

The investigation simultaneously focused its efforts in three categories: : The local manifestation of global food trends: Identification of local tastemakers, curation talent and local products: New and next e-commerce and recommerce inspiration

LOCAL MANIFESTATION OF FOOD TRENDSThe first phase of our investigation related to the manifestation of global fashion trends in the Bay area. Following guiding workshops and initial desk research, the investigation combed the streets of San Francisco - including its principal neighborhoods, parties, happenings, bars and stores - to identify food trends amongst Innovators and Tastemakers, as well as more common consumption.

Following three weeks of investigation and the collection and analysis of 100s of signals and interviews, the research analysis revealed four macro food trends, including:: Functionalism: Remedy: Information Education: Scientific Elements

Trendboards were created to communicate each trend’s key elements, including: mood, restaurants and locations, stores, accessories, ingredients, origin and purpose. A mixture of consumption images and San Francisco food location photographs forecasted evolutions of trends influential now and for the upcoming 2-5 years.

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MethodologyTASTEMAKERS, CURATION TALENT AND LOCAL PRODUCTSIn the second phase of the research, we connected with over 60 Tastemakers to help us identify indicators of change and provide insight in factors that are driving these global trends in the Bay Area..

Tastemakers are people that possess a highly influential effect on the preferences and activities of Early Adopter and (potentially) Early Mainstream consumers.

Always keeping your needs in mind, we focused on relevant Tastemakers deeply connected with the local manifestation of food trends previously revealed, using interviews and photographs to gather information including ingredients, key dishes, look and selection processes.

There are four main Tastemakers that easily represents the local trends and can help your business grow, these are:: Michael Hsu: Julian Chang: Ryan Yu: Rongjia li

RECOMMERCE NEW AND NEXT INSPIRATIONFinally, in the third part of our investigation, desk research focused on interesting things happening in the food sphere that we thought will be appealing to you. Weak signals of emerging change were identified that pointed to present opportunities, as well as opportunities available in the near term future. These signals could take the form of new products, services, technologies, creative projects, business models, business practices and more.

After having gathered nearly 500 signals, the analysis uncovered four trends as key to your current positioning:: Functionalism: Remedy: Information Education: Scientific Elements