Font DesignsKira Cissell

The Masthead is important in the brand identity for a magazine. My magazine is called Inspire because I feel that what college connects to students who study at college.

The masthead is short and sweet which my audience can easily remember next time they want to buy a magazine.

I decided to use characteristic fonts because I feel my magazine front cover will have a lot of character. My readers will have different characteristics so I want a font design that will fit everyone.

I like this font design which I got of a website called Dafont which allows you to pick from thousands of different font designs. I like this font design because it looks like it’s aimed at a younger generation which is my target audience. The font’s looks like someone has written the word Inspire and has made a mistake, this gives the effect that the handwriting isn’t neat of this person. This is college student’s handwriting because they write un-neatly. This is why it would be a good font to use for my masthead.

I like this font design because I like how the font is artistic. It has the feel of someone writing/sketching it which helps connects to my target audience. It’s bold, big and fits the conventions of what a masthead should be on a magazine front cover. The typography is unusual which people will remember my magazine for and will more likely buy my magazine again because the font is not boring.

I like this font design because it’s big, bold and it would stand out as a masthead font. I think the font is very plain and boring which gives no excited to the readers looking at it. It does not stand out like the other fonts.

In the end I have chosen a font design like the first two fonts because I feel they best connects and connotes to my target audience of my magazine. I think they will stand as Masthead fonts on a front cover because of the reasons I have listed about these two fonts. For example they are big and bold which follow the conventions for a font that is used by a masthead. I also feel they are representing my brand identity that I want to get across to my target audience.