Font Analysis

• The front cover of We love Pop uses their signature font throughout of all the main sell-lines. This consists of an upper case font that fills in the gaps letters such as B and O. This font is very unique and clearly recognisable. This allows the reader to instantly recognise the font as from We love Pop.

• This emphasises the importance of using a unique signature font for the main and largest text. This allows the brand identity to be clear and evident. It also allows the reader to link the font with the magazine and instantly recognise it as from We love Pop magazine.

• The signature font features the most on the front cover as sell-lines of pop magazines and the titles of the articles inside. The font is unique and recognisable. It instantly emphasises the quirkiness and uniqueness of We Love Pop as a brand.

Signature Font

• It is evident from the snippets of a We Love Pop contents page that the font used is the same throughout the articles. This allows the symbiotic link be maintained throughout the magazine. The font used is also simple and basic to allow it to be clear and easily readable. The signature font is also featured in this contents page but not as much as on the front cover. This again allows the symbiotic link to be maintained and allows the contents page to be easily recognised by the target audience.

• It is clear that pop magazines use a signature font for their main sell-lines and headings to make the overall magazine easily recognisable. Also, that the main body of text in the magazine uses the a simple and easy-to-read font that features throughout the magazine. These fonts allows the magazine to draw in the TA when they see the fonts as they know the articles will be easy to read and wont be put off by the amount of text.

Findings From analysing the fonts from We Love Pop, it is clear that pop magazines pick fun, feminine yet simple texts that are easy for the target audience to read. Therefore, I am going to use a simple as clear font for the main text throughout my three pieces. I will also pick a suitable font from Dafont.com that is unique and will be easily recognisable to the Target Audience. This will be used as the magazines signature font and will help add to the overall personality and Brand Identity of the magazine.

These three font styles are my final three options for the masthead of my magazine. Each font is unique and different and will stand out on my front cover and emphasise the magazines brand identity. However, I think the 1st option will appeal more to the target audience as it is bright and eye-catching. By putting the pink on black rather than black on pink it makes the masthead stand out more and will be instantly recognisable to the TA. It is more visually appealing to the TA and will instantly catch their eye on the magazine stands. The main font is called Cheri. This will be the signature font used in my magazine. It will be used for the masthead, main sell-lines and article headings. I chose this font because it is fun, quirky, girly and unique like my magazine. This font successfully emphasises the style and personality of my magazine. This font, like We Love Pop is very unique and will be instantly recognisable to the TA. It also emphasises that Ultimately Pop has its own individual style and brand identity. It also shows the fact that Ultimately Pop is aimed at females as it is a very girly font. The colours I chose for my masthead connote fun and femininity.