….The New Clothing Frontier:

Disability Fashion

The Company Dignity by Design has developed accessible,

adapted, professional/fashionable, easy access clothing at reasonable cost and availability (online

retail) with ergonomically correct “off the rack” sizing– all specifically for the disabled.

• Mission:  To emerge as the premier provider of apparel to the disabled market, while making a positive difference in the lives of the physically challenged through the creation and availability of quality, easy access, fashion apparel.

• Our purpose: To directly improve the professional and social lives of the physically challenged by offering fashionable apparel that is created specifically to minimize obstacles associated with dressing the disabled. Assisting individuals and caregivers in overcoming dressing obstacles, while maintaining a dignified appearance.

• Our business: Designing quality apparel, utilizing the highest standards in research and development available.

• Our values: Integrity, self reliance and dignity in every challenge

How our Products WorkTwo Distinct Lines:

Dignity Fashions ™ are created for the mildly Physically Impaired and Elderly.

All Products are created with standard sizing and created to optimize easy on/ off operation – yet maintaining a non-modified appearance.

DbD ™ is created specifically for the Wheelchair Mobile.

All Products are created with standard sizing – yet with all modification built into the pattern. Higher back rise, shorter front rise, longer length in the legs and full access in the openings. Once again, maintaining a non-modified appearance.

..and

Modified clothing that is highly fashionable, without a modified appearance. For: men, women and teens. Products available include: Suit Jackets, skirts, slacks,

tops, polo’s, shorts, dress shirts, jeans and sports/rehabilitative wear.

Slacks Closed

Original Conceptual Drawings of Slacks

Slacks open for the Wheelchair user

Statistics behind the opportunity of partnering or investing with Dignity by Design

Unmet Market Need – 54 million Americans alone are estimated to have some form of disability that limits dexterity or dressing issues. The data is taken directly from the “American’s with Disabilities Act of 2001”.

The apparel market is a $300 Billion revenue producing industry. The disabled market does not have a supplier for clothing that meets the fashion trends for the working or socially active disabled. Through the response of trade shows and affiliations with disabled organizations, we are assured that this Company can and will meet this need.

First-To-Market-Advantage - Entrance into this market is significant at this time, as the disabled market is steadily growing and the market has not been addressed.

Large Market Base – Rehabilitation facilities, Hospitals and disabled organizations throughout the country have requested our catalog and referral information for their clients. The reason being is that, to date, they have not had any resource for clothing, other than geriatric, standard hospital attire to refer to. With over 54 million clientele, which is sadly growing, the market base is evident.

But ….is there enough of a Market?

Stats from N.O.D.(6/04)

0

10

20

30

40

50

60

70

80

90

677 571 1267 988

Employed

Education

Socializing

Entertainment

Income $15,000^

Transportation

Health Care

Satisfied w/Life

Severe Slight or All People People w/oDisability Moderate w/disability disability

= %

*Base numbers polled

What the previous slide illustrates is: 35% of all disabled people are satisfied with their life – in

comparison to 60% of those living without a disability. 35% of all disabled are employed, whereas 76% of those living

without a disability are gainfully employed. (2004 Statistics)

20% of all disabled have higher education – however only 10% of the non-disabled population have higher than a GED or HS diploma.

25% of all disabled have an income higher than $15,000, whereas only 8% of the non-disabled (in this survey group from NOD) had higher than a $15,000 annual salary.

*Figures and chart from N.O.D.(2004)

What these figures tell us is that the disabled is as competent, “out there”, educated and able/willing

to work as his fellow non-disabled man – more so in many cases, however this population is still

considered “less than” by almost every market and business in the

United States.

Dignity by Design is in place to address one issue: accessible, professional/fashionable, easy access clothing at

reasonable cost, availability (online retail) with ergonomically correct “off the rack” sizing.

At present there are fewer than 5 companies which offer some form of adaptive clothing for the wheelchair-mobile or physically challenged adult. Most of the clothing is geriatric, unprofessional and completely out of mainstream style.

We have one specific barrier to coming to the disabled market:

Funding

Barriers that are generally associated with a clothing start up company, such as: Development, R&D, Patterns, grading, cutting and manufacturing instructions via CAD design, office structure, marketing, mission, branding and partner sourcing, website and

ecommerce, material and manufacturing sourcing, distribution and warehousing – are in place with

Dignity by Design.

Dignity by Design is a “business in a box”.

We need 2nd round funding to complete the trifecta currently in place:

– Core Business– Property/Site Development

– Eb5 (China/US Investment).

KEY: Percentage of Total Sales Funding Resources

Disability Associations, Foundations

Disabled Clients & Families

Medical Facilities Retail

Pharmaceutical

Textiles & Manufacturing

Government & Global

Eb-5

Retail

70%

15%

15%

BAYER

Chicago Wholesale Fabrics

Online

Strategic Affiliations

Help the disabled help themselves by helping us:

What do we ask of this audience?

Please …Look to your business organizations, personal affiliates and networks.

Do you know of a foundation, investor or partnership

within these organizations that would want to speak with me? Perhaps it is one

of you out in the audience today. A disability may play a role in your lifetime – whether it is

a family member, colleague, friend or yourself.

Take this time to reflect on what you would want as a standard of living for this loved one or yourself.

See the Ability – Not the Disability

It is my hope that I have educated

and enlightened.

I also hope that I have solicited your interest in a partnership or

investment in the new clothing frontier: Disabled Fashion … and

Helping to make it a reality through this company.

I wish to thank you for your time and attention today.

Contact Information: Donna Freeberg, President

612-325-4889donna@dignitybydesign.com

www.dignitybydesign.com

References:

National Organization on Disabilities (N.O.D.)(2010). Gap Survey of Americans with Disabilities. Retrieved, August 18, 2012 from

http://www.disabilitysurveys.org/octsurvey/pdfs/surveyresults.pdf

ADA Homepage . (1990). Americans with Disabilities Act, 1990. Retrieved July 10, 2012, from http://www.ada.gov/

Special Needs Clothing. (2005). The Special Life . Retrieved August 13, 2012, from http://www.thespeciallife.com/special-needs-clothing.html