Focusing on our Target Population

Arizona Nutrition NetworkAugust 25, 2008Stephanie Hibbs

What is EARS?

• Education and Administrative Reporting System (EARS)

• EARS is a reporting form (OMB approved) – not a data collection tool

• It provides descriptive information and data, not outcome data

• Annual Report of prior Fiscal Year’s activities and expenditures

Objectives

• Report Requirements

• Changes to current definitions

• FY08 Pilot Data

What is in the Report?

• Direct Education– Actual Counts– Demographic information– Type of settings for program delivery– Programming format– Primary Content

What is in the Report?

• Social Marketing Initiatives (Campaign Information)– Estimated Counts– Demographic Information– Intervention Levels & Channels– Key Messages– Expenditures

What is in the Report?

• Indirect Education– Types of Materials Distributed– Communication & Events

• Estimated Count

What is in the Report?

• Expenditures– Source Funding

– Category of Spending

Why do we need EARS?

• Uniform definitions

• Picture of the program– Local– State– Regional– National

• Trend Analysis

• AzNN Program Growth and Development

Uniform Definitions

• Participant vs. Contact– Participant: An individual that participates in

direct education activities (regardless of the number of times he or she has participated)

• “Unduplicated count”

– Contact: An interaction in which a FSNE participant participates in a direct education activity

• Note: These definitions only apply to Direct Education

Scenario #1

• Q: Mrs. Jones attends a six (6) lesson nutrition education series at her local community center. The series runs from January through March. How is this information recorded?

• A: Once (1) as a participant and five (5) times as a contact

Uniform Definitions

• Direct vs. Indirect– Direct: Interventions where a participant is actively

engaged in the learning process with an educator and/or interactive media

– Indirect: Distribution of information and resources, including any mass communications, public events, and materials distribution that DO NOT meet the definitions of Direct Education or Social Marketing campaigns

• Key Difference– Demographic information

Scenario #1

• Q: Your program is at a community event passing out recipes and conducting a food demonstration. Demographic information is not collected on participants. How is this information recorded?

• A: Indirect education as communication/ events.

Scenario #2

• Q: Your program is at a community event teaching the benefits of low fat or fat free milk while conducting a milk taste test. Each participant fills out demographic information while recording their results. How is this information recorded?

• A: Direct education

Scenario #3

• Q: Billy, a 1st grader, receives FSNE in his classroom. The FSNE instructor sends home a newsletter and fun food news for his parents to read. How is this information recorded?

• A: Billy’s interaction is counted as direct education while his parents interaction is counted as indirect.

Scenario #4

• Q: Shannon, a 5th grader, learns about balancing caloric intake and energy expenditure in her classroom. She is given a crossword puzzle to complete at home and returns the completed copy to her teacher. How is this information recorded?

• A: Both interactions are recorded is direct education.

Picture of the Program

• Pilot – June 2008– First ½ of FY2008– 13 Partners Participated

City of Tempe Coconino County Desert Mission

Maricopa County Mercy Southwest Mohave County

Natural Resource Navajo County St. Elizabeth’s

Teen Outreach Washington Elementary School District

Yavapai County

Yuma County

Average Contacts per FSNE Participants by FSP Status

1.721.54

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

Food Stamp Participants Other Participants

FSNE Participants by Age

0

3,000

6,000

9,000

12,000

15,000

18,000

21,000

24,000

27,000

30,000

33,000

< 5Years

5-17 Years(grade K-12)

18-59Years

60 Yearsor More

FSNE Participants by FSP Status

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

< 5Years

5-17 Years(grade K-12)

18-59Years

60 Yearsor More

FSNE Delivery Sites

101

446

3002

018

000

94

1709

143

0 10 20 30 40 50 60 70 80 90 100 110 120 130 140 150 160 170

Adult Education & Job Training Sites

Adult Rehabilitation Centers

ChurchesCommunity Centers

Elderly Service Sites

Emergency FoodAssistance Sites

Extension Offices

Farmers MarketsFood Stamp Offices

Food Stores

Head Start Programs

Individual Homes

LibrariesOther (please specify):

Other Youth Education (ie Parks and Rec)

Public Housing

Public Schools

Public/ Community Health CentersShelters

WIC Programs

Worksites

Primary Content for FSNE Activities

2

30

43

54

77

101

115

127

134

204

206

419

461

513

720

0 100 200 300 400 500 600 700 800

Other: Water

Sodium & Potasium

Lean Meat and Beans

Whole Grains

Limit Added Sugars or Caloric Sweetners

Fats and Oils

Promote Health Weight

Food Shopping/Preparation

Food Safety

Fiber-Rich Foods

Other: All Content Areas Covered

MyPyramid - Health Eating Plan

Fat Free & Low Fat Milk or Equiv

Physical Activity

Fruits & Vegetables

Proportion of Funds Spent on Administration vs. Delivery

Mgmt, 19.37%

Direct, 80.63%

Your Next Installment…

• This afternoon @ 1:00

• The future of EARS data collection