Focused, Strategic DisseminationHow is dissemination for GIS different from dissemination for FinScope or other research projects, and

how will dissemination evolve with FSDs' role in the market?

22 July 2015

Johannesburg

To begin, what do we mean by dissemination strategy?

• Driven by a clear goal: what behavior are you trying

to change?

• Focus on specific audience(s) – could be external

and internal

• Commitment of staff and other resources over time

• Various formats tailored to audience needs

Let’s think about other FSD dissemination

• What is the goal of FinScope/FinAcess/A2F dissemination?

– Whose behavior are you trying to change?

– What do you want them to do with the raw data, survey

reports, follow-on publications?

• How does dissemination change?

Questionnaire design

Piloting

Fielding

Initial results

Survey report

Follow-on publications

Today, FSPMaps.com dissemination means…

What are you disseminating?Most recent round of Brand Fusion data and

FSPMaps.com tools

Goal

Who is your audience? Everyone: Providers, donors, media

Format(s)

In-person events

With guest speakers from technical partners

Demonstration of FSPMaps.com tools

When, how frequent are you

disseminating?Every two years

Group discussion

How does FinScope compare with FSPMaps.com?

Data collection

Data collected by

technical partner

Collection

managed by FSD

Analysis

Generally not done

in-house

Reports and follow-on

publications

New information for audience

Regulators and providers

await the big reveal

FSD capacity

Few in-house skills; few connections

to technical partners

Follow-up support depends on

budget and priorities

These differences translate into different dissemination cycles

Engagement on

questionnaire

Launch event for

data and report

Ongoing consultation

with stakeholders

Follow-on

publications

Launch event

What could sustainable GIS look like for FSDs?Data collection

Occasional collection of non-regulated

entities and non-financial layers

Analysis

Incorporated into FinAccess

reports or independent

New information for audience

Providers already have their own data (from

self-reporting); regulators have data from

regulated entities

FSD capacity

Some basic technical capacity; access to

community of technical partners

GIS

GIS

GIS

GIS

In that model, dissemination would look different

What are you disseminating?Complete package of GIS info. at regular

intervals; ongoing, bespoke analysis

GoalUse the available data to promote inclusion, and

ask for help if they need it!

Who is your audience? Different audiences depending on the period

Format(s)

When, how frequent are you

disseminating?Continuously

Group discussion

Turning that into a strategy

• How well do you understand your audiences’

needs?

• How does GIS dissemination fit into other FSD

activities?

• How do you prioritize GIS in your engagement with

stakeholders?

• Can your current staff implement the GIS

dissemination plan you’ve designed?