FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE
5
-
Upload
klaus-oberbauer -
Category
Documents
-
view
216 -
download
0
description
AIESEC GLOBAL FOCUS GROUP PARTICIPANT ENGAGEMENT GUIDE
Transcript of FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE
![Page 2: FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE](https://reader036.fdocuments.in/reader036/viewer/2022081811/568bbbe61a28ab777e8bd9e0/html5/thumbnails/2.jpg)
•
•
•
![Page 3: FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE](https://reader036.fdocuments.in/reader036/viewer/2022081811/568bbbe61a28ab777e8bd9e0/html5/thumbnails/3.jpg)
Goal •20 – 30 Focus Group participants
Target •MC/LCPs/LCVPs/Middle Managers/Members/functional areas
Channel •Which channels are most effective?
Message •Which message will be most effective?
![Page 4: FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE](https://reader036.fdocuments.in/reader036/viewer/2022081811/568bbbe61a28ab777e8bd9e0/html5/thumbnails/4.jpg)
![Page 5: FOCUS GROUP - PARTICIPANT ENGAGEMENT GUIDE](https://reader036.fdocuments.in/reader036/viewer/2022081811/568bbbe61a28ab777e8bd9e0/html5/thumbnails/5.jpg)