FNBE0214 - EPC (Cendol Business - Oral Presentation)
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Transcript of FNBE0214 - EPC (Cendol Business - Oral Presentation)
HISTORY OF CENDOL
CENDOL + SHAVED ICE + PALM SUGAR +
RED BEAN + CORN + PEANUTS
JONKER 88 JALAN HANG JEBAT, MELAKA
BABA CENDOL + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT
ANTIQUE COLLECTIONS JADE / NECKALACES / OLD
COINS / BANK NOTES
SS15 CENDOL JALAN SS15/3B, SUBANG JAYA
THE
MAKING
OF
CENDOL
CENDOL PULUT + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT
+ PULUT
COMPARATIVE
ANALYSIS
Number of
Competitors
JONKER 88 CENDOL SS15
40 CENDOL SHOPS NONE,BUT….
Jonker 88 TOP 3
Competitors
COMPETITOR 1
AUNTY KOH CENDOL
JETA GROVES MELAKA NYONYA DELIGHTS
COMPETITOR 2
AMY HERITAGE NYONYA CUISINE
COMPETITOR 3
SS15 Cendol TOP 3
Competitors
COMPETITOR 1
PENANG ROAD FAMOUS
TEOCHEW CHENDUL
COMPETITOR 2
SNOWFLAKES
COMPETITOR 3
GONG CHA
OBSTACLES FACED BY
BOTH BUSINESSES
• Obtaining Financing
• Competitors everywhere
• Creativity
• Food Quality
HOW THEY COMPETE?
JONKER 88
• Provide a charmingly ancient ambience
• Serves many varieties of exclusive Cendol
flavours
• Inviting TV programme
• Always ask for customers’ opinions /
advises
• Also well endorsed through mass
communication
• Price range is very cheap
• Located around the housing area
• Keen on using the traditional way of making
Cendol
SS15 CENDOL
NATURE OF
BUSINESS
JONKER 88
Monopolistic Competitive
• Many Cendol shops around that area.
• Has a degree of control over the price of its products.
SS15 CENDOL
Monopoly
• The only Cendol stall around that area.
• Has a complete control over the price of its products.
RECOMMENDATION
BIG
FISH
IN A
SMALL
POND
Be the
SHARK.
WHY
EXPAND?
CHOOSE
THE
RIGHT
ONE!
MORE EMPLOYEES = MORE FRESH
IDEAS / TALENTS
MORE EMPLOYEES =
ORGANIZATIONAL STRUCTURE
- ORGANIZE YOUR EMPLOYEES!
- DELEGATE THE TASKS PROPERLY!
MORE BRANCHES =
LARGER CUSTOMER BASE
- HIGHER
SALES
- BETTER
REPUTATION
Advertisement : Social Media
(Most people these days are digital users)
Television : (every house owns
at least one)
Flyers : (Local Areas)
Jonker 88 & SS15 Cendol stall should
improve their décor
Improve Customer Relationship