FMCG Hardcopy

8/9/2019 FMCG Hardcopy

1/24

Export Import

Procedure &Documentation

Fast Moving Consumer Goods

(FMCG)

Group No. 02S.Y.BMS

(2011-2012)

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SUBMITTED TO:

ASSOCIATE PROFESSOR

Mr. RAJKUMAR DHARIRA

Group Members

Rohit Ahuj (01)

A!"it Ji! (1#)

A!!$ R%& (#')

So!& Ji! (2)

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Poo! *$+ (,2)

ir&i Tri+$i(/,)

Acknowedgement

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4/24

r &$ to u3it thi roj4t o! 5FMCG Sector6 !$ %ou&$ &i" toth!" +r7o! %ho h 3! i!+o&+$ i! th u44 o8 thi rr4h %or"9or 4i8i4&&7 % %ou&$ &i" to 4"!o%&$: th 8o&&o%i!: o&;

%ou&$ &i" to rti4u&r&7 &i" to th!" our Pro8or Mr. Rau!Ma!otra 8or :r!ti!: u th oortu!it7 to %or" o! thi roj4t. Th

3ri!tori!: io! %ith hr :+ u !orou i!8ortio! o! thA$+r 884t o8 r&it7 ho% !$ hr 4o!t!t uort &o h&$ u &otto 4


5/24

2. Mr"t Pot!ti&it7 o8 FMC I!$utr7@@@@#. Coo! FMC Pro$u4t@@@@@@@@@. To 10 Co!i@@@@@@@@@@@@

,. HUB@@@@@@@@@@@@@@@@@../. D3ur@@@@@@@@@@@@@@@@@'. P>@@@@@@@@@@@@@@@@@.. ITC@@@@@@@@@@@@@@@@@.... Futur o8 FMC@@@@@@@@@@@@..10. Curr!t S4!rio@@@@@@@@@@@@..

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I"tro&uct$o"

Th Ft Mo+i!: Co!ur oo$ (FMC) i!$utr7 riri&7 $& %ith th

ro$u4tio! $itri3utio! !$ r"ti!: o8 4o!ur 4":$ :oo$ i.. tho

4t:ori o8 ro$u4t tht r 4o!u$ t r:u&r i!tr+&. E?& i!4&u$8oo$ > 3+r: ro!& 4r hr4uti4& &ti4 :oo$ r > ttio!r7

!$ houho&$ ro$u4t t4

&o3& &$r i! th FMC :!t r Sr B t& R4"itt =!4"ir

U!i&+r Pro4tr > 3& Co4-Co& Cr&3r: K&!? !r& Mi&& Pi

!$ Mr t4

I! I!$i th FMC i!$utr7 i th 8ourth &r:t 4tor %ith tot& (or:!iG$)

r"t iG o8 o+r US1, 3i&&io! i! 200'

Th r"t :ro%th o+r th t , 7r h 3! h!o!& riri&7 $u to

4o!ur :ro%i!: $io3& i!4o %hi4h i $ir4t&7 &i!"$ to ! i!4r$

$!$ 8or FMC :oo$ !$ r+i4.

At ti %h! th 4o!o7 !$ othr &r: i!$utri& 4tor u4h utoo3i&

+itio! !$ 8i!!4i& r+i4 r r&i!: 8ro th :&o3& &o%$o%! th 4o!ur

:oo$ 4tor i! I!$i h !:$ to $87 th tr!$. A44or$i!: to th r4!t

rort 37 u Co!u&ti!: I!$i FMC i!$utr7 h o 8r 3! ri&i!t to th&o%$o%! i! th 4o!o7 !$ $i i! 4o!ur !ti!t %ith ot 4o!i

oti!: $ou3&-$i:it :ro%th i! !t ro8it i! th 8irt h&8 o8 8i4& 200 34"$ 37

h&th7 &. A +r7 4t:ori4&&7 i$ 37 th A%7 I!$i E!trri !:i!:

$ir4tor !$ 4hi8 ?4uti+ Mr. i&&i Pi!4"!7 5I !ot 7i!: tht our

4o!7 L4tor i r4io!-roo8 3ut it i r4io!-ri&i!t.6 Thi tt!t o!

th %ho& t!$ tro!: 8or ot th &$i!: &7r i! th FMC 4tor.

Mar'et +ote"t$a!$t, o* FMCG I"&ustr,

FMCG Page 6


7/24

So o8 th rit o8 FMC i!$utr7 %hi4h $ thi i!$utr7 ot!ti& o!r &o% ortio!& 4ot tro!: $itri3utio! !t%or" r!4 o8 r!o%!$

FMC 4o!i. Pou&tio! :ro%th i !othr 84tor %hi4h i ro!i3& 3hi!$th u44 o8 thi i!$utr7.

Commo" FMCG pro&ucts

So 4oo! FMC ro$u4t 4t:ori i!4&u$ 8oo$ !$ $ir7 ro$u4t

:&%r r ro$u4t hr4uti4& 4o!ur &4tro!i4 4":$ 8oo$ro$u4t &ti4 :oo$ ri!ti!: !$ ttio!r7 houho&$ ro$u4t hoto:rh7

$ri!" t4. !$ o o8 th ?& o8 FMC ro$u4t r 4o88 t $r7 4&&

:rti!: 4r$ :i8t $tr:!t to344o !$ 4i:rtt %t4h o t4.

FMC i! I!$i h tro!: !$ 4otiti+ MC r!4 4ro th !tir +&u

4hi!. It h 3! r$i4t$ tht th FMC r"t %i&& r4h to US ##. 3i&&io!

i! 201, 8ro US 3i&&io! 11./ i! 200#. Th i$$& 4& !$ th rur& :!t o8th I!$i! ou&tio! r th ot roii!: r"t 8or FMC !$ :i+ 3r!$

"r th oortu!it7 to 4o!+rt th to 3r!$$ ro$u4t.

Th tr FMC r8r to tho rti& :oo$ tht r :!r&&7 r&4$ or 8u&&7

u$ u o+r hort rio$ o8 $7 %" or o!th !$ %ithi! o! 7r. Thi4o!trt %ith $ur3& :oo$ or jor &i!4 u4h "it4h! &i!4 %hi4hr :!r&&7 r&4$ o+r rio$ o8 +r& 7r.

FMC h+ hort h&8 &i8 ithr ru&t o8 hi:h 4o!ur $!$ or34u th ro$u4t $triort ri$&7. So FMC N u4h t 8ruit !$+:t3& $ir7 ro$u4t !$ 3"$ :oo$ N r hi:h&7 rih3&. Othr :oo$u4h &4oho& toi&tri r-4":$ 8oo$ o8t $ri!" !$ 4&!i!: ro$u4th+ hi:h tur!o+r rt.

Th 8o&&o%i!: r th i! 4hr4triti4 o8 FMC

FMCG Page 7


8/24

Fro th 4o!ur r4ti+;

Fr


9/24

0. Mar$co I"&ustr$es

FMCG Page 9


10/24

FMCG Page 10


11/24

Da!urDabur I"&$a 1t& i o! o8 I!$i &$i!: FMC Co!i. =ui&$i!: o!

&:47 o8 i!!o+tio!.

D3ur I!$i i &o %or&$ &$r i! A7ur+$ %ith ort8o&io o8 o+r 2,0

Hr3&A7ur+$i4 ro$u4t. D3ur FMC ort8o&io to$7 i!4&u$ *$e *!a(s$p

bra"&s %ith $iti!4t 3r!$ i$!titi -- Dabur th tr 3r!$ 8or !tur&

h&th4r ro$u4t ?at$'a 8or riu ro!& 4r-a#mo!a 8or

$i:ti+ R5a! 8or 8ruit jui4 !$ 3+r: !$ Fem 8or 8ir! 3&4h !$

"i! 4r ro$u4t.

D3ur to$7 ort i! "7 4o!ur ro$u4t 4t:ori &i" -a$r Care@ Ora!Care@ -ea!t Care@ S'$" Care@ -ome Care !$ Foo&s.

FMCG Page 11


12/24

Mar'et +r$ce o* Dabur

Th 4urr!t ri4 t %hi4h ! t or r+i4 4! 3 3ou:ht or o&$ i 4oo!&7"!o%! th Mr"t Pri4. E4o!oi4 thor7 4o!t!$ tht th r"t ri4

4o!+r: t oi!t %hr th 8or4 o8 u&7 !$ $!$ t. Sho4" to ithr

th u&7 i$ !$or $!$ i$ 4! 4u th r"t ri4 8or :oo$ or

r+i4 to 3 r-+&ut$.

It i o3r+$ tht 8ro t / o!th thr r hu: 8&u4tutio! i! th r"t

hr o8 D3ur I!$i Bt$. A!$ th 4o!7 ! $ro tht i 4&o to 1/./

u!it 8ro St3r 2011 to F3rur7 2012. Th 8i:ur r tt$ 3&o%;

Mo"t),ear Mar'et Sare

St3r 2011 11#./0

O4to3r 2011 10#.,0

o+3r 2011 102.,0

D43r 2011 '.,0

J!ur7 2012 101.2,

F3rur7 02 2012 '

Mar'et Sare ?o!ume o* Dabur

o&u or tr$i!: +o&u i tr i! 4it& r"t r8rri!: to th !u3r o8

hr or 4o!tr4t tr$$ i! 4urit7 or i! ! !tir r"t $uri!: :i+! rio$

o8 ti.

D3ur h tot& hr +o&u o8 3out 222# hr o+r&&. It h R+!u o8

3out US10 Mi&&io!(R 110 Cror)> Mr"t Cit&itio! o8 US=i&&io!(R 20000 Cror). =ui&$i!: o! &:47 o8


13/24

+ro&ucts B, Dabur

D3ur FMC ort8o&io to$7 i!4&u$ *$e *!a(s$p bra"&s %ith $iti!4t 3r!$

i$!titi -- Dabur th tr 3r!$ 8or !tur& h&th4r ro$u4t ?at$'a 8orriu ro!& 4r -a#mo!a 8or $i:ti+ R5a! 8or 8ruit jui4 !$ 3+r:

!$ Fem 8or 8ir! 3&4h !$ "i! 4r ro$u4t. Th 3r!$ to:thr

4o!titut 8or R. 3i&&io!.

Th Pro$u4t o&$ u!$r th &$i!: 3r!$ DA=UR

r D3ur A& D3ur Ch7%!rh D3ur R$

Tootht@ D3ur B& D!t M!j! !$ D3ur

Ho!7. Th hi:ht &&i!: It o8 th && i D3ur

Ho!7 %hi4h i +r7 ou&r i! th r"t !$ h

4o+$ o+r ',Q o8 Mr"t Shr :i!i!: th Mr"t

B$rhi. D3ur Ch7%!rh i S4o!$ hi:ht

ro$u4t h+i!: h+i!: /,Q o8 Mr"t Shr i! th

S4tor o8 A7ur+$i4 M$i4i!.

ti" i &o ou&r 3r!$ o8 D3ur I!$i Bt$. A!$

o88r ro!& 4r ro$u4t u4h ti" F4 h

Shoo > Hir Oi&. O8 th && ti" Shoo i thhi:ht &&i!: ro$u4t !$ h 3! th 8tt &&i!:

hoo 3r!$ 8or thr 7r i! ro%.

Hjo& t3t h hi:h 4o!$ %ith /0Q r"t hr o8

$i:ti+ t3&t 4t:or7. A3out 2., 4ror Hjo& t3&t r

4o!u$ i! I!$i +r7 $7.

F =&4h h 3! th io!r o!:t 3&4h i! thI!$i! r"t !$ i th u!$iut$ &$r i!4 12. It o88r

ro$u4t u4h F Cr > Hr3& =&4h 8or o!

S"- M! =&4h F H!$ h t4.

Stre"(ts o* Dabur

FMCG Page 13


14/24

Th tr!:th o8 th 3ui! 4ou&$ 3 ! i! tr o8 7our t88 ro$u4t

4utor &o7&t7 ro4 or &o4tio!. Str!:th r %ht 7our 3ui! $o

%&&9 it 4ou&$ 3 7our r"ti!: ?rti 7our !+iro!!t&&7-8ri!$&7

4":i!: or 7our ?4&&!t 4utor r+i4. It iort!t to tr7 to +&ut 7our

tr!:th i! tr o8 ho% th7 4or to tho o8 7our 4otitor.

Te *o!!o>$"( sect$o" >$!! out!$"e ma$" stre"(ts o* &abur $"&$a.

=i!: r"t &$r 4o!titut "7

to thir u44 it 3oot ruttio!

ro8it !$ r"t hr. Th

r+i4ro$u4t o88r$ 37 $3ur i!$i

r ori:i!& !i!: !7 o& %i&&

rtur! to $3ur i!$i to o3ti! th.

D3ur I!$i r"ti!: trt:7 h

ro+$ to 3 884ti+ h&i!: to ri

ro8i& !$ ro8it !$ t!$i!: out

jor tr!:th. Cotiti+ ri4i!: i

+it& &!t o8 $3ur i!$i o+r&&

u44 thi " th i! &i! %iththir ri+& i8 !ot 3o+ th. Ki!: 4ot &o%r th! thir 4otitor !$

"i!: th 4ot $+!t: h& th 4o!7 to o! o o8 th 3!8it to

4o!ur.

A 8r t88 i 4o!4r!$ ?ri!4$ &o7 r "7 to th u44 o8 $3ur

I!$i h&i!: to $ri+ th 8or%r$ %ith ?rti !$ "!o%&$:. Hi:h


15/24

"! o8 4o!7 or or:!iGtio! r thi!: tht !$ to 3 iro+$ orr8or 3ttr %hi4h r u!$r thir 4o!tro&. "! r &o thi!: tht &47ou 3hi!$ 4otitor or to 7ou 3i!: 3& to t o3j4ti+. Thi 4tio!

%i&& r!t i! %"! o8 $3ur i!$i.

A riou %"! 8or $3ur i!$i i th

84t thir ro$u4tr+i4 r o8 &o%

HUB t4. o& %i&& h+ 3ttr-


16/24

India "o!acco Compan# $imited

(I"C)%

ITC % i!4orort$ o! Au:ut 2 110 u!$r th ! Iri& To344o

Co!7 o8 I!$i Biit$. A th Co!7 o%!rhi ro:ri+&7 I!$i!i$

th ! o8 th Co!7 % 4h!:$ *rom Imper$a! Tobacco Compa", o*

I"&$a 1$m$te& to I"&$a Tobacco Compa", 1$m$te& $" ;90 !$ th! to I.T.C.

1$m$te& $" ;96. Btr o! th 8u&& to i! th Co!7 ! %r ro+$

884ti+ St3r 1 2001. Te Compa", "o> sta"&s recr$ste"e& ITC

1$m$te&.

ITC i o! o8 I!$i 3i::t !$ 3t-"!o%! ri+t 4tor4o!i. I! 84t it io! o8 th or&$ ot hi:h ro8i& 4o!ur ortio!. It 3ui! !$ 3r!$

r 8o4u$ &ot !tir&7 o! th I!$i! r"t !$ $it 3i!: ot %&&-

"!o%! 8or it to344o 3r!$ u4h o&$ F&" th 3ui! i !o% $i+ri87i!:

i!to !% FMC (Ft Mo+i!: Co!ur oo$) 3r!$ i! !u3r o8 r"t

4tor. It h %i$ r!: o8 3ui!i!4&u$i!: - Ci:rtt > To344o Hot&

I!8ortio! T4h!o&o:7 P4":i!: Pr3or$ > S4i&t7 Pr A:ri-

3ui! Foo$ Bi8t7& Rti&i!: E$u4tio! > Sttio!r7 !$ Pro!& Cr.

Th h$ Ro7&.

FMCG Page 16


17/24

Foo&:

ITC $ it !tr7 i!to th 3r!$$ > 4":$ Foo$ 3ui! i! Au:ut 2001%ith th &u!4h o8 th Kit4h! o8 I!$i 3r!$. I! 2002 it ?!$$ i!toCo!84tio!r7 St& !$ S!4" Foo$ :!t. ITC 3r!$ i! Foo$ 4t:or7i!4&u$; Kit4h! o8 I!$i Ahir+$ Su!8t Mi!t-O C!$7! !$ =i!:o

1$*est,!e Reta$!$"(:

ITC !tr$ th Bi8t7& Rti&i!: 3ui! %ith th i&& Sort r!: o8

i!tr!tio!&


18/24

Sa*et,

Matces:

ITC 3r!$ o8 8t7 t4h i!4&u$ iK!oM!:&$ ?Bit D&it !$ Ai. Th Aii th &r:t &&i!: 3r!$ o8 S8t7 Mt4hi! I!$i. ITC &o ?ort riu 3r!$ tor"t u4h Euro A8ri4 !$ th USA.

/((arbatt$s:

ITC h &u!4h$ M!:&$ 3r!$ o8 A::r3tti %ith %i$ r!: o88r:r!4 &i" Ro Ji! =ou


19/24

U&trPro i+& !$ Suri 3r!$ h r4i+$ !4our:i!: 4o!ur ro!!$ i 3i!: ro:ri+&7 ?t!$$ !tio!&&7.

Stre"(ts o* ITC:

ITC &+r:$ it tr$itio!& 3ui! to $+&o !% 3r!$ 8or !% :!t.For ?&ITCu$ it ?ri!4 o8 tr!orti!: !$ $itri3uti!: to344o

ro$u4t to rot !$ $it!t rt o8 I!$i to th $+!t: o8 it FMCro$u4t. ITC tr 4h8 8ro it hot& 4hi! r o8t! "$ to $+&o !%8oo$ 4o!4t 8or it FMC 3ui!.ITC i $i+ri8i$ 4o!7 tr$i!: i! !u3r o8 3ui! 4tor i!4&u$i!:4i:rtt hot& r :ri4u&tur 4":$ 8oo$ !$ 4o!84tio!r7 3r!$$r& ro!& 4r :rti!: 4r$ I!8ortio! T4h!o&o:7 8t7 t4hi!4! ti4" !$ ttio!r7.

Aea'"esses o* ITC:

Th 4o!7 ori:i!& 3ui! % tr$$ i! to344o. ITC t!$ 8or I!$i!To344o Co!7 Biit$. It i i!trti!: tht 3ui! tht i !o% o i!+o&+$i! 3r!$i!: 4o!ti!u to u it ori:i!& ! $it th !:ti+ 4o!!4tio! o8to344o %ith oor h&th !$ rtur $th.

To 8u!$ it 4h :uGG&i!: FMC trt-u th 4o!7 i ti&& $!$!t uo! itto344o r+!u. Ci:rtt 44ou!t 8or ' r 4!t o8 th 4o!7 tur!o+r!$ tht i! it&8 i ro!i3& 8or 0Q o8 it ro8it. So thr i ! r:u!t thtITC o+ i!to FMC (Ft Mo+i!: Co!ur oo$) i 3i!: u3i$iG$ 37 itto344o ortio!. It o&$ F&" to344o 3r!$ i th &r:t FMC 3r!$ i!I!$i - !$ thi i!:& 3r!$ &o! ho&$ '0Q o8 th to344o r"t.

FMCG Page 19


20/24

Te Future o* FMCG

Th !ti-:i!: "i!4r 4t:or7 :r% 8i+ ti 3t%! 200' !$ 200. Itto$7 th 8tt-:ro%i!: :!t i! th "i!4r r"t. O&7 Pro4tr >3& riu !ti-:i!: "i!4r 3r!$ 4tur$ 20 r 4!t o8 th r"t%ithi! 7r o8 it &u!4h i! 200' !$ to$7 $oi!t it %ith #' r 4!t hr.ho 4ou&$ h+ thou:ht o8 r$7 44t!4 8or !ti-:i!: 4r !$ &otio!o t! 7r :o For tht ttr %ho 4ou&$ h+ thou:ht I!$i! 4o!ur%ou&$ t" or& h7:i! o riou&7 Mouth-ri!i!: to 3 i4"i!: u h3it outh%h !trtio! i :ro%i!: t #, r 4!t 7r. Mor o %ho4ou&$ h+ thou:ht rur& 4o!ur %ou&$ 8&& 8or hoo Rur& !trtio! o8hoo i!4r$ to / r 4!t &t 7r %7 u 8ro 1/ r 4!t i! 2001.

Co!utio! ttr! h+ +o&+$ ri$&7 i! th &t 8i+ to t! 7r. Th4o!ur i tr$i!: u to ?ri!4 th !% or %ht h h!t. H &oo"i!: 8or

ro$u4t %ith 3ttr 8u!4tio!&it7 Co!7 8or thCo!8$rtio! o8 I!$i! I!$utr7 (CII) 4&&$ FMC Ro$ to 2020; Th Ch!:r && out th "7 :ro%th $ri+r 8or th I!$i! 8t o+i!:4o!ur :oo$ (FMC) i!$utr7 i! th t t! 7r !$ i$!ti8i th 3i: tr!$!$ 84tor tht %i&& i4t it 8utur.

Th rort tit th FMC 4tor %it!$ ro3ut 7r-o!-7r :ro%th o8ro?it&7 11 r 4!t i! th &t $4$ &ot tri&i!: i! iG 8ro R '0004ror i! 2000-01 to R 1#0000 4ror !o% (it 44ou!t 8or 2.2 r 4!t o8 th4ou!tr7 DP). ro%th % +! 8tr i! th t 8i+ 7r &ot 1' r4!t !!u&&7 i!4 200,. It i$!ti8i ro3ut DP :ro%th o!i!: u o8 rur&r"t i!4r$ i!4o i! rur& r :ro%i!: ur3!itio! &o!: %ith +o&+i!:4o!ur &i8t7& !$ 3u7i!: 3h+iour th "7 $ri+r o8 thi :ro%th.

Th rort 8urthr tit tht th FMC i!$utr7 %i&& :ro% t &t 12 r 4!t!!u&&7 to 34o R 00000 4ror i! iG 37 2020. A$$itio!&&7 i8 o o8 th84tor &7 out 8+our3&7 7 DP :ro% &itt& 8tr th :o+r!!t ro+

3ott&!4" u4h th :oo$ !$ r+i4 t? (ST) i!8rtru4tur i!+t!ti4" u thr i or 88i4i!t !$i!: o! :o+r!!t u3i$7 !$ o o! :ro%th

FMCG Page 20


21/24

4! 3 i:!i8i4!t&7 hi:hr. It 4ou&$ 3 hi:h 1' r 4!t &$i!: to ! o+r&&i!$utr7 iG o8 R /20000 4ror 37 2020.

=$ o! rr4h o! i!$utr7 +o&utio! i! othr r"t !$ $i4uio! %ithi!$utr7 ?rt !$ r4titio!r =ooG > Co!7 h i$!ti8i$ o iort!ttr!$ tht %i&& 4h!: th 84 o8 th i!$utr7 o+r th !?t t! 7r. So "7o! r&t$ to +o&utio! o8 4o!ur :!t r 8o&&o%;

FMCG Page 21


22/24

Curre"t Sce"ar$o

I! I!$i th FMC i!$utr7 i th 8ourth &r:t 4tor %ith tot& (or:!iG$)

r"t iG o8 o+r US1, 3i&&io! i! 200' r ASSOCHAM !$ 4! 3

4&i8i$ u!$r th riu !$ ou&r :!t. Th riu :!t (W2,Q)

4tr ot&7 to th hi:hrur i$$& i!4o 4o!ur %hi& th ri4

!iti+ ou&r or :!t (W',Q) 4o!it o8 4o!ur 3&o!:i!: i!&7

to th i-ur3! or rur& r %ho r !ot !$ 4!!ot 88or$ to 3 3r!$

4o!4iou.

Th r"t :ro%th o+r th t , 7r h 3! h!o!& riri&7 $u to

4o!ur :ro%i!: $io3& i!4o %hi4h i $ir4t&7 &i!"$ to ! i!4r$

$!$ 8or FMC :oo$ !$ r+i4. I!$$ it i %i$&7 4"!o%&$:$ tht th

&r: 7ou!: ou&tio! i! th rur& !$ i-ur3! r:io! i $ri+i!: $!$

:ro%th %ith th 4o!ti!uou ri i! thir $io3& i!4o &i8 t7& 8oo$ h3it

t4. O! th u&7 i$ th %i$ +i&3i&it7 o8 r% tri& +t :ri4u&tur&

ro$u4 &o% 4ot o8 &3or !$ i!4r$ or:!iG$ rti& h+ h&$ th4otiti+! o8 &7r.

At ti %h! th 4o!o7 !$ othr &r: i!$utri& 4tor u4h utoo3i&

+itio! !$ 8i!!4i& r+i4 r r&i!: 8ro th :&o3& &o%$o%! th 4o!ur

:oo$ 4tor i! I!$i h !:$ to $87 th tr!$. A44or$i!: to th r4!t

rort 37 u Co!u&ti!: I!$i FMC i!$utr7 h o 8r 3! ri&i!t to th

&o%$o%! i! th 4o!o7 !$ $i i! 4o!ur !ti!t %ith ot 4o!i

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