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SERVICE MARKETING

Survey on Balaji Party Hall ( Kandivali West), Mumbai- 4000067

GROUP MEMBER:-

SAGAR GAUD

PRASAD KUBAL

MAHESH KHEBADE

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INTRODUCTION TO SERVICES MARKETING

Services marketing is a sub field ofmarketing which covers the marketing of both goods

and services. Goods marketing includes the marketing of fast moving consumer goods

(FMCG) and durables. Services marketing typically refers to the marketing of both business

to consumer (B2C) andbusiness to business (B2B) services. Common examples of service

marketing are found in telecommunications, air travel, health care, financial services, all

types ofhospitality services,car rental services, andprofessional services.

INTRODUCTION TO BALAJI PARTY HALL

HALL CHARGES.

Hall booking charges Rs.65000/- Electricity charges Rs.19000/-

____________

Rs.84000/-

Payment cash Rs.42000/-cheque Rs.47191/-

(including 14% tax)

Decoration charges Rs.90000/- Food:- include

2 sweet 2 farsan 3 vegetables 2 roti 1 rice dal , papad, salad, mukhwas

Mineral water Rs. 20/- per person Fruit juice Rs.35/- per glass

http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_businesshttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Car_rentalhttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Professional_serviceshttp://en.wikipedia.org/wiki/Car_rentalhttp://en.wikipedia.org/wiki/Hospitality_industryhttp://en.wikipedia.org/wiki/Business_to_businesshttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Business_to_consumerhttp://en.wikipedia.org/wiki/Marketing

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Starter Rs.35/- per item Ice cream as per companies rate Tea/ coffee Rs.-20/- per cup(Tax 14% on 70% amount.)

7PS OF BALAJI PARTY HALL, KANDIVALI (W)

1) Product2) Price3) Place4) Promotion5) People6) Process7) Physical evidences

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PHYSICAL EVIDENCE

Physical evidence of balaji hall are:

CHAIRS AC PLATES GLASS TABLE SPOON SOFA RAJA RANI CHAIR TISSUE PAPER FLOWERS

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SURVEY ON BALAJI PARTY HALL

Question 1

WHICH ARE THE SERVICES PROVIDED BY HALL?

Option :-

STAGE DECORATION HALL DECORATION CATERING PARKING TRANSPORTATION CHANGING ROOM ALL OF THE ABOVE

stage

decoration,30

hall

decoration,

30

catering,

30

parking, 30

transportat

ion, 0changing

room, 30

all ofabove, 0

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Question 2

DO YOU LIKE DECORATION OF HALL?

Option:-

YES NO

yes, 22

no, 8

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Question 3

RATE THE FOOD QUALITY PROVIDED BY HALL?

Option:-

GOOD BETTER BEST POOR

good, 9

better, 14

best, 7

poor, 0

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Question 4

HOW IS THE SITTING ARRANGEMENT OF HALL?

Option:-

GOOD BETTER BEST POOR

good, 13

better, 5

best, 9

poor, 3

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Question 5

HOW IS THE BEHAVIOUR OF STAFF?

Option:-

GOOD BETTER BEST POOR

good, 8

better, 16

best, 6

poor, 0

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Question 6

DO YOU LIKE SOUND SYSTEM OF HALL?

Option:-

YES NO

yes, 17

no, 13

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Question 7

HOW IS THE LIGHTING FACILITY OF HALL?

Option:-

GOOD BETTER BEST POOR

good, 16better, 6

best, 8

poor, 0

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Question 8

DO HALL PROVIDE CHANGING ROOM?

Option:-

YES NO

yes, 30

no, 0

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Question 9

DO YOU LIKE AMBIENCES OF HALL?

Option:-

YES NO

yes, 24

no, 6

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Question 10

HOW MANY ROOMS PROVIDE BY HALL IN PACKAGE?

Option:-

1 2 3+

Column1

1

2

3+

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Question 11

DO HALL PROVIDE TRANSPORTATION FACILITIES FOR GUEST?

Option:-

YES NO

yes, 0

no, 30

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Question 12

WHICH CAR DO HALL PROVIDE FOR GUEST?

Option:-

SUV MUV HATCH BACK SEDAN CLASS

Column1

suv

muv

hatch back

sedan class

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Question 13

DO YOUR HALL PROVIDE PARKING FACILITIES FOR GUEST?

Option:-

YES NO

yes, 30

no, 0

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Question 14

DO YOUR HALL PROVIDE VALET PARKING?

Option:-

YES NO

yes, 30

no, 0

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SUGGESTION FOR HALL

Nonveg Transportation facilities Sitting arrangement Reduce cost Extend time of dj Quality of sound system

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