Company Overview 2017

Company Background Company Overview

Who We AreWhat we sell

Who We Sell To

How

Company Overview // August 2016

FLYTE is a design & innovation company based in Stockholm, Sweden. We offer high-end lifestyle products combining new technologies with vintage design. FLYTE proprietary technology is based on wireless power and magnetic levitation. With a background in product design, interaction design, branding and communication, FLYTE offers innovative design products that reach users needs. We launched on Kickstarter in April 2015 where we raised over 600,000 USD in our first campaign. Since then we have produced approximately 11,000 levitating lamps, 4,000 levitating planters and have several more products in the pipeline.

FLYTE stems from a solid background in digital media and interaction design. With over 10 years of experience in digital media, electronics, software programming and hardware prototyping plus three years experience in IT consulting

FLYTE is now planning to scale its business operations an enter mass manufacturing. As the holder of two patent pending innovations, FLYTE is spearheading research and innovation through a business perspective. FLYTE’s objective is to create an extremely valuable business based on progressive art and design. By combining people with technical ability, knowledge and creativity; FLYTE strives to become a world renowned brand and producer of high-end digital design products.

At FLYTE, we think globally in order to maximize impact. Although our business operations are in Sweden, our mindset is international and our market global. With members of the FLYTE team in Europe, Asia and the United States, we have the ability to see business from various cultural, social and economical perspectives. Our offices are in Stockholm and Berlin. FLYTE is a start-up venture owned and operated by Simon Morris, Daniel Mascarenhas and Christopher Higham. Morris received his Master’s Degree in Digital Media from Chalmers University, Gothenburg and has over 10 years of experience in digital media, electronics, software programming and hardware prototyping plus three years experience as an IT consultant in Stockholm. Mascarenhas has over 15 years experience in advertising and digital media and served as a PR consultant and strategists for major crowd-funding campaigns with a specialization in branding and communication. Higham is a product designer and cinematographer with over 15 years of experience in product development and visual story-telling.

We sell innovative products that reach users needs. We also offer a wide range of services across industry sectors and media. Our aim is to create a strong and sustainable design company, combining technical expertise and creativity with human needs.

Our target audience is tech-savvy consumers with a passion for design. The retailers we work most with specialize in lifestyle, home decor, retail, luxury and design goods. They range from boutique design stores up to world renowned museums, high-end department stores and major electronics stores. Our specialty is providing innovative products for a global market.

Our target audience is tech-savvy consumers with a passion for design. The retailers we work are specialize in lifestyle, home decor, retail, luxury and design goods. They range from boutique design stores up to world renowned museums, high-end department stores and major electronics stores. Our specialty is providing innovative products for a global market.

Simon MorrisCo-founder, CEO

simon@flyte.se

Chris HighamCo-founder, Product Development

chris@flyte.se

Daniel MascarenhasCo-founder, CMO

daniel@flyte.se

Th is bu si ne ss pla n cont a i n s con f ident ia l , t rade - secret i n for mat ion a nd i s sha red on ly w ith the u nderst a nd i n g that you w i l l not sha re it s content s or idea s w ith th i rd pa r t ie s w ithout the ex pre ss w r it ten con sent of the pla n author.

Mission

Objectives

Keys to Success

We live and breathe technology and our focus is on creating inspiring high-end consumer levitation products. Our aim is to create strong and sustainable products, combining technical expertise and creativity with human needs.

• Create massive business value through innovation and design.

• Provide clients with user-driven solutions that meet the demands of the Swedish and global marketplace.

• Deliver unique customer experiences through cutting-edge technology, product design, interaction design, branding and communication.

• Become a world leader in innovative design and consumer products.

Our business model derives from solid experience in reaching users needs. We are crowdfunding specialists.

Whether it is a crowd-funding campaign, marketing event, product launch or just a website, we are passionate about products and services and always strive to make sure we surpass expectations. Hard work combined with creativity, equality, fairness and environmental responsibility are deeply intertwined in our company’s values.

We are made up of passionate, sociable, interesting people, who work together in a collaborative, open office in order to provide integrated, progressive, and user-led solutions. We pride ourselves on not being an average strategic design agency – on being different.

We want to be humble yet inspiring, unpretentious, unassuming and unusual. Striving to deliver unthinkable products with bucket loads of Wow Factor.

Th is bu si ne ss pla n cont a i n s con f ident ia l , t rade - secret i n for mat ion a nd i s sha red on ly w ith the u nderst a nd i n g that you w i l l not sha re it s content s or idea s w ith th i rd pa r t ie s w ithout the ex pre ss w r it ten con sent of the pla n author.

CompetenciesBranding and CommunicationOne part of our business is designing and making products. The other part is communicating these ideas to the world. We put enormous emphasis on telling the story of Flyte and creating original content and advertising. Branding and communication are key to our success.

Product DesignWe work hard to get a product looking good, feeling good and operating good. We work with clients and end-users at every step of the way. This is a promising emerging market. We are in the business of designing products with a wow factor that satisfy the end-user’s needs.

Kickstarter Crowdfunding Campaign A own secret ingredient for getting customer’s attention. We launched a Kickstarter Crowdfunding campaign for FLYTE and surpassed our target funding goal of 80 000 by 771%. We’ve identified a huge potential for growth from our backer community. Our goal is to create high-quality levitating products and customized solutions for products, companies, marketing campaigns etc.

We were the first levitating light bulb product in the world. As a result FLYTE has acquired contracts from MoMA Tokyo, MoMA New York, MoMA San Francisco, Conran Shop and Media Markt, amongst others, to scale its production on an international level.

There is enormous potential for FLYTE and we have well-established experience and tools to deliver intelligent and inspiring products.

Company Overview // 2017Th is bu si ne ss pla n cont a i n s con f ident ia l , t rade - secret i n for mat ion a nd i s sha red on ly w ith the u nderst a nd i n g that you w i l l not sha re it s content s or idea s w ith th i rd pa r t ie s w ithout the ex pre ss w r it ten con sent of the pla n author.

Th is bu si ne ss pla n cont a i n s con f ident ia l , t rade - secret i n for mat ion a nd i s sha red on ly w ith the u nderst a nd i n g that you w i l l not sha re it s content s or idea s w ith th i rd pa r t ie s w ithout the ex pre ss w r it ten con sent of the pla n author.

Thanks for reading

Company Overview // 2017

Simon MorrisCo-founder, CEO+19149201973simon@flyte.se

Daniel MascarenhasCo-founder, CMO+1 9293128404 daniel@flyte.se

Chris HighamCo-founderProduct Development+46733591883chris@flyte.se