FloridaTimeRealty.comWhen its time to sell.

Table of Contents 2 A letter from Gerry 3 The Florida Time Realty Process 5 Building Blocks 7 Doing our homework 9 Marketing your home15 Testimonials17 Conclusion

S W F l o r i d a | S u n , S a n d & S e a

Hi, Im Gerry Meeks, Broker and owner of Florida Time realty, inc., where listening to you and earning your business occurs every day.

For the last 12 years I have actively worked in the southwest Florida real estate market as a state certified appraiser and Realtor listing and selling homes all across the area.

A little history: I began selling homes back in what I call the wild west days of the early 2002 and 2003 when there were buses of buyers and lines out the doors at the launch of new neighborhoods. I also sold homes during the downturn in the economy and have watched the prices once again increase to present market values. So, I am not new to this profession, I have been around the proverbial real estate block, through the economic cycles and am fortunate to say that I love what I do.

its a new era in real estate. When I started Florida Time Realty, Inc. I wanted to

establish a new real estate brand, one in tune with real estates new position in internet commerce.

The .coms of the world have successfully saturated us with at your fingertips real

estate and the real estate reality shows have expanded our collective knowledge to a point where we all understand the phrase to flip a home.

At Florida Time Realty, our partnerships

with online listing portals and social brand awareness has helped us become a tech savvy, results driven team. And our commitment to continuing education in the real estate profession keeps our negotiation and contract knowledge sharp so we can maximize the dollars you keep in your pocket.

it all starts with the question: How do we position your home so that the

buyer wants to buy your home before they ever walk through the front door?

We do this by: Listening to your goals Planning together how we can best present

your home to the buyers, Using professional photographs, Staging and landscaping, where necessary. Develop pricing strategies to price your home

in the current market cycle Develop a marketing plan to showcase your

home to those buyers looking for a great home like yours.

Florida Time Realty works hard every day to make sure we live up to our promises and earning your business starts today. Please consider Florida Time Realty to list and sell your property, I know by working together we can accomplish your real estate goals.

Hi, Im Gerry Meeks Broker and Owner of Florida Time Realty, Inc., where earning your business starts today.

A letter from Gerry

2Thank you for the opportunity to earn your business.

The Florida Time Realty Process

Time to sell Building blocks Doing our homework Marketing

4

Building blocks

In Person MeetingWe always like to begin by having a meeting in person. Its important that we

understand your motivation for selling, your timeline and your expectations. By knowing these facts upfront we can design a unique marketing strategy to position your property for sale to a global audience.

Lets Take a WalkThis is by far the most important step. By walking through your home

together, we get to experience the home and what it is like to live there. Here is where you tell and show us why this home is special. By openly and honestly discussing what makes your home great, and its drawbacks helps us market your home more effectively.

Pricing StrategiesPricing your home correctly on the first day is critical to the overall success of

selling your home. Pricing too high or too low both have undesirable pitfalls we can avoid by pricing the home correctly. Pricing your home correctly starts with us doing our homework. We have a detailed knowledge of the homes currently listed for sale, what has sold, for how much and how long did it take to sell under current market conditions. Most importantly we understand the buyer expectations.

ExpectationsAs Realtors we have a responsibility to be honest and to live up to the

expectations you have. We start by not over promising, by helping you understand the selling process and by setting reasonable expectations on how long it will take to sell and in what price range your home will sell. After all, your goals are our goals.

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Doing our homework

Our Only ClientAs we move forward, working together we want you to be involved in the

selling process. Our email, phone and text lines are always open and we welcome your calls. From start to finish we will be here, ready to coordinate those parties necessary to the successful sale of your home. We want you to feel as though you are our only client.

Staging Inside OutMaking a great first impression is important and its why we spend so much

time preparing your home for sale. If necessary we can help you coordinate with an interior designer to help you stage the interior of your home, or a landscaper to help you dress up the exterior.

Professional photography & videosGreat pictures really do sell homes. Its that simple. The buyer is going online to

pick those homes that match their criteria, but it is the pictures and or video that makes them choose your home out the hundreds for sale online.

Full Color BrochuresWe will also design and use full color brochures. Buyers need something to

hold, to look at, to remember the special qualities that distinguish your home from the all the others they have seen.

8

Marketing your home

Zillow Premier Brokerage Partner

Marketing Your HomeMarketing any home for sale is not an easy or a cheap undertaking.

Professional photographs, video tours, full color brochure, newsprint and World Wide Web marketing is expensive. At Florida Time Realty we take listing your home for sale seriously and understand the trust being place in our hands to do our job professionally.

Where are Naples Buyers looking for homes?Heres a list of the more popular sources of homes for sale data available to

buyers: Multiple Listing Database (MLS) Real Estate websites Social Media Video Showcase Real Estate Blogs

Multiple Listing Database (MLS)Placing your home for sale on the Brokers local multiple listing service is where

it all starts. The MLS is where all the agents in SW Florida can go to get the up to date information they need about your home for sale.

The MLS is not available to the general public, they do not have access to this pool of data directly. Homes listed for sale on the MLS can only be added by a licensed REALTOR. All of your homes details, listing price and photos are uploaded here and shared with the World Wide Web.

Real Estate WebsitesOne of the first places we will highlight and market your home for sale is on our

very own custom website at FloridaTimeRealty.com. Buyers that visit our website

can see your property highlighted on our front page. Here they can find more information about your neighborhood, your home and pictures that showcase your home.

Your home will also be uploaded and marketed on these popular search sites: Zillow .com Realtor.com Trulia.com Estately .com Homes.com Houzz.com

Social MediaIts no secret that social media captivates our collective attention for more

hours per day than we really care to admit. That being the case Florida Time Realty uses platforms like Facebook, LinkedIn, Twitter, Instagram, YouTube and Google+ to pinpoint market your home to thousands of buyers around the world.

Video ShowcaseVideo is the fastest growing medium and its how people online like to view

information. YouTube is a perfect example of this. Florida Time Realty uses a combination of buyer videos and commercials to make prospective buyers aware of our brand and to market your home.

Real Estate BlogsInformation is key to educating buyers and sellers to the home buying process

and Florida Time Realty contributes to Zillow, Trulia, Wikirealty and many more real estate blogs. We do this by offering answers to buyers and sellers questions, writing informational articles about the real estate process, or by highlighting our city, town and neighborhoods.

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Marketing your home

M i a M i

l o n d o n

n e W y o r k

M a d r i d

Commercial VideoWhite Board Video

Click to play multimedia below

Pinpoint Target Marketing12

Locally & Globally

Where in the U.S. are people buying?

4%

14%

6%

12%23% Florida

SOURCE: National Association of Realtors, 2014

13

Where are international home buyers from?

How are they paying?

Canada 1%

uk 5%

China 16%

india 5%

Mexico 9%

Cash

Mortgage 60%38%

14

Testimonials

Gerry and I jointly invested in some properties in South Florida several years ago. We looked at many, ultimately buying and reselling three. Gerrys knowledge if the market was impressive. He was also very

helpful in negotiation, an example being an assignable contract that really

helped resale. My read of Gerry is that he is a tireless worker that will invest the time to find the right deal.

We live in Germany and could not be in Florida during the sale of our home in 2014. It was Gerry who worked to prepare our home for sale, schedule the showings, attended the inspections and negotiated the sale

of our home. He is professional and courteous and kept us informed throughout the entire transaction. I highly recommended using Gerry to sell your home.

Gerry helped us sell our previous house and buy our current house. We had an offer on our house within a week and couldnt be happier with our new home. It has everything we were looking for within our budget. We honestly cant say enough good things about Gerry. He is

extremely knowledgeable on the area, home inspections, problem spots

to watch for, and accurate home value. We trust him and we deeply value

his opinions and input. He is a great guy to have on your side!

This was my husband and my first experience buying a home here in Naples, Florida. Gerry made us feel very comfortable and patient with us for we had many questions. after looking at several homes, and with his excellent negotiation skills, we found our dream home! We will be forever gratefulfor all his help.

Gerry was hosting an open house when we met him. When he asked what about that house was missing for us, he said he was quite sure he knew what we were looking for. We made an appointment and

spent the next year looking for a home. He immediately understood what

we were looking for and focusedonly on houses with amenities that we

described. In fact we changed our criteria several times and he was able

to immediately shift gears and provide houses that we would like. We are

very pleased and would highly recommend him to anyone looking for a

house in the Naples/Bonita Springs area. He brings with him a great deal of knowledge about the area which is so helpful to people new to the area.

Gerry guided us through what would have otherwise been an impossible home buying experience. As partners with one of the largest accounting firms in the world, we truly value professional expertise and

dedication to client needs. Gerry helped us through the darkest hours of

our deal and with theteam of other professionals that he brought to the

table, he got us to the end zone. We have bought many houses over the years and can honestly say weve never met as hard working a real estate professional as Gerry. We wholeheartedly recommend Gerry for your real estate needs.

At Florida Time Realty we are constantly working towards our next referral

and your heartfelt testimonial to share with our next customer.

All testimonials are vetted by a third party and are customer driven not

peer to peer.

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Conclusion

Marketing any home for sale is not an easy or a cheap undertaking. Professional

photographs, video tours, full color brochure, newsprint and World Wide Web

marketing is very expensive. At Florida Time Realty we take listing your home

for sale seriously and understand the trust being place in our hands to do our

job professionally. Thank you for the opportunity to earn your business

Gerry MeekSBroker | oWner

Thank you for the opportunity to earn your business.

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MerCaTo | 9128 STrada PlaCe | SuiTe 10115 | naPleS, Florida 34108

239.287.7903 | GMeekS@FloridaTiMerealTy.CoM

WWW.FloridaTiMerealTy.CoM

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