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United Kingdom United States

Blue Fin Building 735 East Main Street

110 Southwark Street Hendersonville

London SE1 0TA TN 37075

Phone: +44 (0)20 7922 1930 Phone: +1 (615) 824 8664

Fax: +44 (0)20 7922 1931 Fax: +1 (615) 824 3848

www.str.com

Holiday Inn Express & Stes Pembroke Pines Sheridan Weekly STAR Report

For the Week of: October 17, 2010 - October 23, 2010 STR #: 54613 Date Created: October 27, 2010

Tab

Table of Contents 1

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www.strglobal.com

Weekly Performance at a Glance

Daily Data for the Month

Occupancy Perspectives

ADR Perspectives

RevPAR Perspectives

Response Report

Help
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Tab 2 - Weekly Performance at a Glance - My Property vs. Competitive SetHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404

STR # 54613 Chain ID: 9682 Mgt Co: None Owner: None

For the Week of: October 17, 2010 - October 23, 2010 Date Created: October 27, 2010

October 17, 2010 - October 23, 2010

Sunday Monday Tuesday Wednesday Thursday Friday

% Chg % Chg % Chg % Chg % Chg % C

OccupancyMy Property 27.3% -33.3 50.0% 3.8 68.2% 2.7 77.3% 25.0 51.8% -27.8 47.3% -28

Comp Set 51.9% 30.1 63.9% 5.3 69.8% 5.5 73.7% 9.0 76.9% 16.5 76.0% 12

Index 52.5 -48.8 78.2 -1.5 97.6 -2.6 104.9 14.6 67.4 -38.1 62.2 -36

ADRMy Property 83.50 -6.2 92.35 7.4 90.83 7.4 89.91 4.7 91.23 17.0 88.65 15

Comp Set 71.43 -2.8 76.83 -6.0 76.82 -5.9 79.35 -3.8 77.04 -3.5 77.30 0

Index 116.9 -3.5 120.2 14.2 118.2 14.1 113.3 8.8 118.4 21.2 114.7 15

RevPARMy Property 22.77 -37.5 46.17 11.4 61.93 10.3 69.47 30.9 47.27 -15.6 41.91 -17

Comp Set 37.08 26.5 49.12 -0.9 53.66 -0.7 58.46 4.9 59.25 12.4 58.71 13

Index 61.4 -50.6 94.0 12.5 115.4 11.2 118.8 24.8 79.8 -24.9 71.4 -27

Running 28 Days (by Day of Week)

Sunday Monday Tuesday Wednesday Thursday Friday

% Chg % Chg % Chg % Chg % Chg % C

OccupancyMy Property 44.8% 25.5 59.1% 26.2 64.5% 14.1 67.7% 22.6 63.6% 24.4 48.0% -1

Comp Set 51.5% 35.5 63.2% 15.7 69.1% 15.3 68.9% 13.3 67.8% 15.2 66.0% 23

Index 86.9 -7.4 93.5 9.1 93.4 -1.1 98.3 8.2 93.9 8.0 72.6 -20

ADRMy Property 84.97 -2.6 87.27 1.3 87.58 0.6 90.05 3.9 84.69 2.0 85.94 5

Comp Set 70.68 0.0 77.21 -2.6 77.69 -2.3 78.90 -1.9 74.31 -2.8 74.31 -1

Index 120.2 -2.5 113.0 4.0 112.7 3.0 114.1 5.9 114.0 4.9 115.7 7

RevPARMy Property 38.05 22.3 51.57 27.9 56.53 14.8 60.99 27.4 53.89 27.0 41.21 4

Comp Set 36.42 35.4 48.81 12.7 53.71 12.6 54.36 11.2 50.38 12.1 49.06 21

Index 104.5 -9.7 105.7 13.5 105.3 1.9 112.2 14.5 107.0 13.3 84.0 -14

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Tab 3 - Daily Data for the MonthHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404STR # 54613 Chain ID: 9682 Mgt Co: None Owner: None


October 17, 2010 - October 23, 2010

Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr S

Occupancy (%) Oct1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1

My Property 39.1 51.8 48.2 66.4 62.7 64.5 90.9 57.3 83.6 57.3 56.4 62.7 66.4 61.8 48.2 5Comp Set 56.9 58.4 43.5 61.6 67.7 71.9 71.4 69.7 83.0 59.9 68.1 69.8 70.0 64.1 61.6 6

Index 68.7 88.7 110.7 107.7 92.6 89.7 127.4 82.2 100.7 95.6 82.7 89.8 94.8 96.4 78.2 9

% ChgMy Property 34.4 78.1 112.0 82.5 16.9 9.2 66.7 6.8 61.4 16.7 -10.1 6.2 30.4 41.7 6.0 3

Comp Set 27.4 12.5 18.8 23.8 14.9 25.2 38.5 38.8 47.0 39.6 6.3 13.7 9.9 17.9 18.8 1

Index 5.5 58.3 78.5 47.5 1.8 -12.8 20.3 -23.1 9.8 -16.4 -15.4 -6.6 18.6 20.2 -10.7 1

ADR Oct1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1


Index 119.3 120.6 120.8 110.6 115.1 117.6 107.4 109.6 115.3 123.5 107.7 107.7 108.8 116.2 122.0 12

% ChgMy Property 0.1 8.3 0.8 -5.5 -0.1 5.5 -5.3 -0.7 -1.9 4.3 4.8 0.9 4.4 5.0 6.6 1

Comp Set -3.8 -2.7 -1.3 -1.2 0.8 -1.2 0.7 4.2 -1.7 -1.2 -0.1 -0.8 1.7 -2.3 -6.4 -2

Index 4.1 11.4 2.2 -4.3 -0.9 6.7 -5.9 -4.7 -0.2 5.6 5.0 1.7 2.7 7.5 13.8 1

RevPAROct

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1


Index 82.0 107.0 133.8 119.0 106.5 105.5 136.8 90.1 116.2 118.1 89.1 96.7 103.1 112.0 95.4 11

% ChgMy Property 34.5 92.9 113.7 72.5 16.9 15.2 57.9 6.1 58.3 21.7 -5.8 7.1 36.1 48.8 13.0 5

Comp Set 22.5 9.4 17.1 22.3 15.8 23.7 39.5 44.6 44.4 37.9 6.1 12.7 11.7 15.2 11.2 1

Index 9.8 76.3 82.4 41.1 0.9 -6.9 13.2 -26.7 9.6 -11.7 -11.2 -5.0 21.8 29.1 1.6 3

Exchange Rate*

100 100 100 100 100 100 100 100 100 100 100 100 100 100 100

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 1648

58

68

78

88

98

108

118

128

138

Daily Indexes for the Mon

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Tab 4 - Occupancy PerspectivesHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404



Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo

Occ (%) Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

My Property 46.4 63.6 64.5 62.7 50.0 39.1 51.8 48.2 66.4 62.7 64.5 90.9 57.3 83.6 57.3 56.4

Comp Set 50.8 59.2 69.1 59.9 58.8 56.9 58.4 43.5 61.6 67.7 71.9 71.4 69.7 83.0 59.9 68.1

Tract Scale 53.8 55.0 61.5 58.7 55.6 56.6 60.0 50.5 64.0 64.4 61.0 62.8 83.5 83.6 60.5 58.7

Occ % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

My Property 54.5 59.1 36.5 27.8 44.7 34.4 78.1 112.0 82.5 16.9 9.2 66.7 6.8 61.4 16.7 -10.1

Comp Set 55.6 34.8 29.7 10.2 -7.2 27.4 12.5 18.8 23.8 14.9 25.2 38.5 38.8 47.0 39.6 6.3

Tract Scale 14.4 17.0 14.7 1.6 5.5 7.8 -2.6 15.5 31.2 19.9 3.4 9.1 18.2 4.2 0.3 -15.7

Index Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Comp Set 91.3 107.6 93.4 104.7 85.1 68.7 88.7 110.7 107.7 92.6 89.7 127.4 82.2 100.7 95.6 82.7

Tract Scale 86.3 115.8 105.0 106.8 90.0 69.0 86.4 95.5 103.6 97.4 105.8 144.8 68.6 100.0 94.6 96.1

Index % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Comp Set -0.6 18.0 5.2 16.0 56.0 5.5 58.3 78.5 47.5 1.8 -12.8 20.3 -23.1 9.8 -16.4 -15.4

Tract Scale 35.1 36.0 19.0 25.8 37.3 24.7 82.9 83.6 39.1 -2.5 5.7 52.8 -9.6 55.0 16.3 6.5

Rank Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Your rank 4 of 6 3 of 6 4 of 6 3 of 6 5 of 6 6 of 6 3 of 6 3 of 6 3 of 6 5 of 6 5 of 6 1 of 6 5 of 6 4 of 6 3 of 6 4 of

Occ % Chg 3 of 6 1 of 6 3 of 6 2 of 6 1 of 6 3 of 6 1 of 6 2 of 6 2 of 6 3 of 6 5 of 6 2 of 6 5 of 6 3 of 6 4 of 6 5 of

* See "Help" tab for explanation.

40397 40404 40411 40418 40425 40432 4043930

35

40

45

50

55

60

65

70

75

Weekly Occupancy (%) - Aug 01, 2

Row 73 Row 74

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Tab 5 - ADR PerspectivesHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404



Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su M

ADR Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 1

My Property 82.18 86.81 85.17 89.49 85.13 85.09 86.54 84.74 86.48 88.28 92.70 79.58 84.10 87.35 88.14 84.

Comp Set 69.58 75.42 77.47 75.96 70.98 71.31 71.78 70.14 78.21 76.72 78.80 74.11 76.76 75.76 71.34 78.

Tract Scale 73.23 75.26 77.65 76.70 74.83 82.01 83.20 77.38 81.25 81.65 83.00 80.09 90.41 88.11 79.32 78.

ADR % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 1

My Property -10.2 -4.1 -6.9 1.1 -8.4 0.1 8.3 0.8 -5.5 -0.1 5.5 -5.3 -0.7 -1.9 4.3 4.

Comp Set 7.2 -2.7 -2.7 -4.2 -6.0 -3.8 -2.7 -1.3 -1.2 0.8 -1.2 0.7 4.2 -1.7 -1.2 -0

Tract Scale -2.3 -1.2 -3.3 -2.6 -8.8 4.5 3.3 -1.0 -1.2 -1.8 -1.7 1.4 8.1 -0.2 2.7 -6

Index Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 1

Comp Set 118.1 115.1 109.9 117.8 119.9 119.3 120.6 120.8 110.6 115.1 117.6 107.4 109.6 115.3 123.5 107

Tract Scale 112.2 115.3 109.7 116.7 113.8 103.8 104.0 109.5 106.4 108.1 111.7 99.4 93.0 99.1 111.1 107

Index % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 1

Comp Set -16.3 -1.5 -4.3 5.5 -2.6 4.1 11.4 2.2 -4.3 -0.9 6.7 -5.9 -4.7 -0.2 5.6 5.

Tract Scale -8.2 -2.9 -3.7 3.8 0.5 -4.2 4.9 1.8 -4.3 1.8 7.3 -6.6 -8.1 -1.7 1.5 11

Rank Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 1

Your rank 2 of 6 3 of 6 4 of 6 3 of 6 2 of 6 2 of 6 2 of 6 2 of 6 3 of 6 4 of 6 2 of 6 4 of 6 2 of 6 2 of 6 2 of 6 4 o

ADR % Chg 6 of 6 4 of 6 5 of 6 4 of 6 4 of 6 2 of 6 2 of 6 3 of 6 4 of 6 5 of 6 3 of 6 5 of 6 5 of 6 3 of 6 3 of 6 2 o


40397 40404 40411 40418 40425 40432 404367

72

77

82

87

92

Weekly ADR - Aug 01, 2010

Row 73 Row 74

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Tab 6 - RevPAR PerspectivesHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404



Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su M

RevPAR Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

My Property 38.10 55.25 54.97 56.14 42.56 33.26 44.85 40.83 57.39 55.37 59.84 72.35 48.16 73.05 50.48 47.4

Comp Set 35.32 44.62 53.52 45.52 41.72 40.55 41.92 30.52 48.21 51.98 56.69 52.89 53.47 62.89 42.75 53.2

Tract Scale 39.36 41.36 47.75 45.03 41.58 46.44 49.89 39.05 52.03 52.59 50.65 50.29 75.50 73.70 48.00 45.9

RevPAR % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

My Property 38.7 52.5 27.1 29.1 32.6 34.5 92.9 113.7 72.5 16.9 15.2 57.9 6.1 58.3 21.7 -5.

Comp Set 66.8 31.2 26.2 5.5 -12.8 22.5 9.4 17.1 22.3 15.8 23.7 39.5 44.6 44.4 37.9 6.

Tract Scale 11.8 15.5 10.9 -1.1 -3.8 12.6 0.5 14.3 29.7 17.8 1.6 10.7 27.7 4.0 3.1 -21

Index Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Comp Set 107.9 123.8 102.7 123.3 102.0 82.0 107.0 133.8 119.0 106.5 105.5 136.8 90.1 116.2 118.1 89

Tract Scale 96.8 133.6 115.1 124.7 102.4 71.6 89.9 104.6 110.3 105.3 118.1 143.9 63.8 99.1 105.2 103

Index % Chg Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Comp Set -16.8 16.3 0.7 22.4 52.0 9.8 76.3 82.4 41.1 0.9 -6.9 13.2 -26.7 9.6 -11.7 -11

Tract Scale 24.1 32.0 14.6 30.5 37.9 19.4 91.9 86.9 33.0 -0.8 13.3 42.7 -16.9 52.3 18.1 19

Rank Sep Oct26 27 28 29 30 1 2 3 4 5 6 7 8 9 10 11

Your rank 3 of 6 2 of 6 2 of 6 1 of 6 3 of 6 5 of 6 3 of 6 1 of 6 3 of 6 3 of 6 3 of 6 1 of 6 5 of 6 1 of 6 1 of 6 5 of

RevPAR % Chg 4 of 6 2 of 6 4 of 6 1 of 6 1 of 6 3 of 6 1 of 6 2 of 6 2 of 6 2 of 6 5 of 6 3 of 6 5 of 6 3 of 6 4 of 6 4 of


40397 40404 40411 40418 40425 40432 404326

31

36

41

46

51

56

61

66

Weekly RevPAR - Aug 01, 2010

Row 73 Row 74

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Tab 7 - Response ReportHoliday Inn Express & Stes Pembroke Pines Sheridan 14651 NW 20th St Pembroke Pines, FL 33028-2803 Phone: (954) 430-9404



This Year

Sep 18th - Yom Kippur Sun M

Oct 11th - Columbus Day Sep 12 1

Sep 19 2

Sep/Oct 26 2

Oct 3

Oct 10 1

Oct 17 1

Last Year

Sep 19th - Rosh Hashanah

Sep 28th - Yom KippurOct 12th - Columbus Day

Oct 31st - Halloween

Nov 3rd - Election Day

Nov 11th - Veterans Day

STR ID Name City, State Zip Phone Rooms Open Date Sep19

Sep20

Sep21

Sep22

54613 Holiday Inn Express & Stes Pembroke Pines Sheri Pembroke Pines, FL 33028-2803 (954) 430-9404 110 200810 X X X X

28926 La Quinta Inn & Suites Sunrise Sunrise, FL 33325-6246 (954) 845-9929 103 199407 X X X X

30303 La Quinta Inn & Suites Sunrise Sawgrass Mills OutlSunrise, FL 33325-6202 (954) 846-1200 101 199503 X X X X

37401 Hampton Inn Fort Lauderdale West Pembroke Pines, FL 33028-2804 (954) 441-4242 107 199812 X X X X

41563 Wingate By Wyndham Miramar Miramar, FL 33027-4159 (954) 441-0122 100 200107 X X X X

59943 Hampton Inn Suites Fort Lauderdale West Sawgra Tamarac, FL 33321-6429 (954) 724-7115 113 200906 X X X X

634

Data receive

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Tab 8 - Help

Definitions

STR obtains exchange rate data from Oanda.com. Any aggregated number in the report (MTD, Running 28 Day, Current Week) uses the exchange

relative to that of the chain hotels in their geographic proximity. There are six (6) class groups: Luxury, Upper Upscale, Upscale, Midscale with F&B, M

and Midscale w/o F&B and Economy.

Midscale without F&B, Economy and Independent.

Upper Upscale, Upscale, Independent) and Midscale/Economy (includes Midscale with F&B, Midscale without F&B, Economy).

Midscale (includes Midscale with F&B, Midscale without F&B), Economy and Independent.

FAQ

How is my hotel performing versus competition?

The weekly DaySTAR report provides timely occupancy, average room rate, revenue per available room benchmarking of your hotels performance

Is my hotels data included in the competitive numbers?

Your hotels data is excluded from competitive set performance and included in the industry numbers.

How does STR determine currency and exchange rates?

Currency is user-defined and is displayed at the top of the report. STR obtains exchange rate data from Oanda.com.

How are percentage changes computed?

Hotel and competitive performance changes are measured against same period prior year.

Why do my percentage change numbers have such a large range?

The data for this year vs. the same period last year may vary greatly. Consider if you sold 74 rooms this year vs. 4 last year, the percent change w

` What is an index?

An index is an easy way to compare your hotels performance versus competition. An index of 100 or higher means your hotels absolute performa

What does the Rank information mean?

Your hotels performance is ranked against the other properties in your competitive set. If your hotels RevPAR rank is 2 of 6, that means your ho

What does running 28 days mean?

The most recent 28 days historical performance. The running 28 day numbers are based on the most current 28-day period, ending with the last d

What does run MTD mean?

Running month-to-date. The MTD numbers are based on a calendar month and include all days of the same month, through the most recent calen

includes data in two calendar months, the MTD numbers only include data from the recently ended month.

What if there are blanks in my competitive set numbers?

Your competitive set did not include sufficient data for reporting. A minimum of three (3) hotels must report data in order for STR to provide compe

What if there are blanks in my competitive set percentage change?

Your competitive set did not include sufficient data for reporting prior year data.

Who can I contact if I have more questions?

Check out the glossary and FAQ at www.smithtravelresearch.com or e-mail [email protected]

ADR (Average Daily Rate) - Room revenue divided by rooms sold

Competitive (Comp) Set - A peer group of competitive hotels selected by hotel management to benchmark the subject propertys performance.

Contract - Rooms sold/revenue from bookings sold at rates stipulated by contracts including airline crews and permanent guests.

Exchange Rate - The factor used to convert revenue from US Dollars to the local currency. Reports display the daily exchange rates for each day shown

Food & Beverage Revenue (F&B) - Revenue derived from food and beverage sales.

Group - Rooms sold/revenue from bookings sold simultaneously in blocks of ten (10) or more.

Index (Occupancy, ADR, RevPar) - Property performance divided by competitive set performance multiplied by 100.

Market Class - Class is an industry categorization which includes chain-affiliated and independent hotels. The class for a chain-affiliated hotel is the sam

Market Class Combined (or Collapsed) If a single class segment is insufficient for reporting, classes are combined. There are three combined class s

Market Scale - Hotels located in the subject propertys market and classified in the subject propertys STR chain scale segment. There are seven (7) sca

Market Scale (Collapsed) Hotels located in the subject propertys market and classified in the subject propertys STR chain scale segment. There are

MTD (Month to Date) - If a month ends during the current week, the MTD number would represent the month that ended.

Occupancy - Rooms sold divided by rooms available multipiled by 100.

Other Revenue - All hotel revenue other than room and food and beverage revenue.

Percent Change (% Chg) - Amount of growth up, down or flat this period versus same period last year (day, week, running 28 days, running month-to

Percent Change Rank (Occupancy, ADR, RevPar) - The percent change for the property is compared to the percent change of each hotel in the comp

Rank (Occupancy, ADR, RevPar) - Property performance ranked versus hotels in the competitive set (e.g. a 3 of 6 ADR ranking means the subject hot

RevPAR (Revenue per Available Room) - Room revenue divided by rooms available

Room Revenue - Revenue derived from guestroom rental.

Segmented Data - Rooms sold and revenue data broken down by Transient, Group, and Contract.

Tract Scale Hotels located in the subject propertys tract and classified in the subject propertys STR chain scale segment. There are four (4) tract scale

Transient - Rooms sold/revenue from guests with reservations at Rack, Corporate, Corporate Negotiated, Package, Government or foreign traveler rates

FLLPP-20101017-USD-E

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