FLEIBLE PACAIN...2017 Siegwerk Corporate Communications FLEIBLE PACAIN N F P EMEA E S D AG & C KGA...

© 2

017

Sieg

wer

k C

orpo

rate

Com

mun

icat

ions

FLEXIBLE PACKAGINGNews for Flexible Packaging ∙ EMEA Edition

Siegwerk Druckfarben AG & Co. KGaA ∙ Alfred-Keller-Str. 55 ∙ 53721 Siegburg ∙ Germany ∙ Phone: +49 (0) 2241 304-0 ∙ [email protected] ∙ www.siegwerk.com

October 2017 • Issue 09

The values of quality, responsibility, open-

ness, farsightedness and discipline are the

foundations on which our corporate cul-

ture is built and they shape that well-re-

garded “Siegwerk spirit”. We attach great

importance to long-term partnerships, be-

cause we can only develop pioneering in-

novations and technologies that help you

enhance your performance and action new

trends, once we have properly understood

you and your needs.

It all starts with our promise to you and ends

with Siegwerk solutions enabling you to

perform reliably and efficiently. “Our stated

objective is always to provide you with the

solution that best matches your needs and

requirements“, is how Ralf Hildenbrand,

President Asia and Member of the Board,

describes the company’s endeavors. “What

exactly do we promise you? A combina-

tion of supreme ink performance, extensive

product safety plus continuous service and

sound technical advice.”

Focus on the customer

To ensure we keep this promise, Siegwerk

focuses on the customer in everything it

does. Ralf Hildenbrand emphasizes: “As

your reliable partner our concern is to

know exactly what your needs and chal-

lenges are and to support you by placing

our safety, technology, efficiency and sus-

tainability know-how at your disposal.”

Based on this value proposition, our em-

ployees do everything they can to en-

hance the functionality and efficiency of

your products, avoid regulatory risks and

product contamination in support of more

product safety and provide you with advice

and support to manage complex processes

successfully and efficiently. But what does

that actually mean for you?

Siegwerk’s value proposition

in day-to-day reality

Siegwerk not only provides printing inks

but also tailor-made solutions delivering

first-class ink performance and maximum

product safety. Our On-Site Consulting

(OSC) team also provides you with a range

of services aimed at enhancing your own

performance along the entire value chain

– from pre-press to finishing. Be it process

optimization, complexity reduction or effi-

ciency increases – our experts are happy to

advise you.

For example, one project conducted by our

OSC team at Bischof + Klein, one of Eu-

rope’s leading full-service providers of flexi-

ble packaging plus plastic and plastic-com-

posite technical films, led to significantly

less ink waste, shortened set-up times and

optimized ink preparation processes. And

how can we help you?

OUR VALUES – A PROMISE TO YOU!The clear focus of everything we do is on you, the customer. We at Siegwerk do all we can to

help you successfully master your day-to-day challenges by providing tailor-made ink solutions

and a custom service.

Customer focus is in our DNA.

© 2

017

Sieg

wer

k C

orpo

rate

Com

mun

icat

ions



NC systems are a familiar part of surface

printing and simple lamination applications

on OPP and PE films plus surface printing

on paper. Yet modern gravure and premium

flexo printing methods enable NC inks to be

printed on PET films for various applications.

Mastering challenges through dialog

and experience

Be it lid films for cheese and meat packag-

ing, coffee packaging or stand-up pouches,

NC-based inks can be applied on many dif-

ferent PET laminates (see box below). This

versatility makes nitrocellulose-based inks

a genuinely all-purpose solution for use on

food-compatible PET films. But the require-

ments are correspondingly complex – ink

systems require good adhesion, bonding

values and seal strength plus a high degree

of flexibility. Siegwerk’s experienced experts

therefore advise on the printing process-

es that best meet your needs and keep in

close contact to provide continuous advice.

“If you add NC inks to different white inks,

for example, you enhance the properties

of your application”, Andreas Schellen-

bach, Regional Director of Flexible Pack-

aging EMEA Applications Technology

at Siegwerk, explains. “We recommend

Given their versatility and reliability, the NC systems used in gravure and flexo printing have an excellent reputation, enabling them to be

employed in various composite-material solutions involving PET films. Siegwerk’s longstanding expertise perfectly complements this benefit.

SIMPLY VERSATILE – NC SYSTEMS FOR PET LAMINATES

polyurethane-based (PU) or 2K white inks.

Their composition can always be perfectly

matched to your printing process.”

Multiple options, one system

In contrast to PU, PVC and PVB inks, NC

systems are more blocking-resistant when

used on PET laminates. Another positive

side effect is that they only emit a mild

odor. That basically makes handling waste

inks (there are several options available) a

positive experience.

NC systems also perform well in combi-

nation with other components. Andreas

Schellenbach explains: “It’s easy to extend

your NC master-batch system by adding an-

other component to handle PET film appli-

cations. NC inks are compatible with such

concentrate systems. To upgrade NC inks

to meet these performance requirements,

Siegwerk combines mainly self-manufac-

tured NC concentrates with PU. This deliv-

ers precision!”

• Pet food bags (dry food)

• Cheese/meat lid films

• Coffee packaging

• Tea/instant beverage

powder packaging

• Chocolate/candies

• Milk powder

• Nuts/kernels

• Savory snacks

• Soup/instant food bags

• Rice bags

• Mayonnaise

• Detergents (dry)

• Fertilizer/grass-seed bags

• Medical packaging

NC SYSTEMS ON PET FILMS – TYPICAL APPLICATIONS

© 2

017

Sieg

wer

k C

orpo

rate

Com

mun

icat

ions



Reasons for a dedicated

digital business unit

Getting one’s own company fit for the dig-

ital future and at the same time supporting

customers by providing modern solutions

and services to achieve optimum results is

what the Digital Unit, which was established

at the start of 2017, aspires to do. It con-

cerns itself with those interfaces between

our company, our customers and brand

owners affected by digitalization. That rang-

es from customer interfaces via IT infrastruc-

tures to capturing and sharing knowledge.

Berlin-based digital consultancy, etventure,

helped to set up the Digital Unit. Siegwerk

deliberately chose to locate its new busi-

ness unit in Germany’s capital. The environ-

ment that encompasses digital companies

and start-ups is ideal. The newly established

unit consists of Christoph Barniske, Head of

Digital Business, and three other Siegwerk

colleagues.

Herbert Forker, CEO Siegwerk, explains:

“We have established a new digital busi-

ness unit to understand how customer

proximity and ‘big data’ can help us im-

prove the services we provide to our cus-

tomers. This simultaneously helps the work

of our sales teams and paves the way for

new infrastructure projects that generate

global synergies.”

Benefits for Siegwerk customers

What does digitalization mean in reality

for a highly specialized manufacturer of

packaging print inks? What benefits does

ongoing digitalization offer this global

company’s customers? >>

Digital processes can help not only to improve but also

to simplify customers’ day-to-day operations. The newly

established Siegwerk Digital Unit in Berlin has been

focusing on the “how” for many years. Siegwerk

is therefore prioritizing a widely discussed topic

and is facing up to the imminent changes that

digital transformation is bringing.

SIEGWERK DIGITAL UNITOUR NEW BUSINESS UNIT IN BERLIN

© 2

017

Sieg

wer

k C

orpo

rate

Com

mun

icat

ions



André Berk, a long-serving Siegwerker,

took up the newly created position of

Head of Sales Flexible Packaging EMEA

on July 1. He is now returning to corpo-

rate headquarters in Siegburg following

his last posting as Head of Flexible Pack-

aging Asia in Singapore. “While packag-

ing ink markets in Asia continue to grow

rapidly, the challenge in slower-growth

markets like Europe is to defend market

shares and margins. I am really looking

forward to it”, is how Berk summarizes

his new job.

This move means a return to his old

workplace – during the last 20 years

of employment at Siegwerk, the new

Head of Sales Flexible Packaging has

already headed up the Print Media

business unit and acted as Siegburg

site coordinator. Do you have a proj-

ect that you would like to discuss with

André Berk? As the company’s pri-

mary “Flexible Packaging Sales” con-

tact, you can reach him via his e-mail

address: [email protected].

NEW HEAD OF SALES – WELCOME BACK, ANDRÉ BERK

André Berk, Head of Sales Flexible Packaging EMEA

The Digital Unit interviewed about 70

Siegwerk customers about their needs and

day-to-day challenges. Christoph Barniske

explains a typical situation that emerged

from this project: “A short-term production

plan with many small jobs and very differ-

ent inks represents critical mass for print

companies. Things get tough when individ-

ual components are delayed in the case of

just-in-time deliveries.”

An application called “Delay Notification”,

which provides delivery status information

for ordered products at any time, and also

models the entire business process from or-

dering to billing, is to be launched shortly.

This newly developed software tool is just

one of many measures that Siegwerk is tak-

ing to get closer in virtual terms to custom-

ers. Herbert Forker is certain of one thing:

“Local relationships are key, especially in

business dealings with customers. The dig-

italization of our business is enabling us to

drive our differentiation strategy forward

and further strengthen our market posi-

tioning.”

Left to right: Dieter Spriewald-Luciano, Christoph Barniske, Kai Limbach; Not shown: Mrs. Koranit Stoler

FLEIBLE PACAIN...2017 Siegwerk Corporate Communications FLEIBLE PACAIN N F P EMEA E S D AG & C KGA...

Documents

Transcript of FLEIBLE PACAIN...2017 Siegwerk Corporate Communications FLEIBLE PACAIN N F P EMEA E S D AG & C KGA...