Fixing the media Filmfestival Oostende

Fixing the MediaThe impact of social, mobile and other new media on your business

[email protected]@jcaudron

1zaterdag 15 september 12

mailto:[email protected]


@jcaudron

• a digital consulting company

• founded in 2009 by Jo Caudron

• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media

• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...

• We work for large European clients


@jcaudron

New version coming in October

www.MediaMorgen.com

@jcaudron


http://www.MediaMorgen.com

http://www.MediaMorgen.com

@jcaudron

To get this started...

• Who is using?

- Twitter

- Facebook, Google+, ...

- LinkedIn, Plaxo

- Pinterest

- Email

- LBS

- Augmented Reality

• Who is using?

- an iPhone

- an Android phone

- a Blackberry

- a Microsoft Windows phone?

- a Nokia, Samsung, Sony Ericsson, ...

- a tablet (iPad, Android, ...)

- Apple TV, Boxee, ...


@jcaudron

A short history of everything (in media)

Analogue Digital

Connected (internet) Social

Everything is getting mobile

And the mobile eco-system will go to the living room very soon ...


@jcaudron

The Perfect StormMedia Are Changing


@jcaudron

Content choice

advertising Clutter

poor CreativityConvenience, Richness & Control

the power of manySocial Media

Drivers of change


keynote:/Users/bert/Documents/_ONE/Marketing/One%20Presentation%200.3.key?id=BGSlide-0
































@jcaudron

Content choice

Drivers of change


@jcaudron

advertising Clutter

Drivers of change

On average we are exposed to over 3.000 brand impressions each day!




@jcaudron

Drivers of change

Convenience, Richness & Control

+




@jcaudron

Drivers of change

TIMESHIFTING





@jcaudron

Drivers of change

PLACE SHIFTING





@jcaudron


Drivers of change

AUTHORITY SHIFTING




@jcaudron

Content choice

advertising Clutter

poor Creativity


Drivers of changeFragmentation

FrustrationShift of control and ownership

























@jcaudron

The perfect one-size-fits-all package for the print (quasi-monopolist) market

Breaking news

In-depth analysis

Services

WeatherClassifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle


@jcaudron

In the digital world, there already is a better alternative for each feature

Breaking news

In-depth analysis

Services

WeatherClassifieds

Jobs

Sports

TVFun

Specials

For each part of the package there are multiple online alternatives

‣ free on the web

‣ paid-for on mobile and tablets

Can you compete with these players?

Should you build your own

- traffic app

- weather app

- job app

- food community

- ...

Discovery

culture

Trends & Lifestyle


@jcaudron

Angry Birds

Twitter, Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties

portals

Breaking news

In-depth analysis

Services

WeatherClassifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

Yello AppBoxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

My Alternatives...

RSS


@jcaudron 7.000.000.00019zaterdag 15 september 12

@jcaudron 7.000.000.000

2.000.000.000


@jcaudron 7.000.000.000

2.000.000.000

1.400.000.000


@jcaudron 7.000.000.000

2.000.000.000

1.400.000.000

6.000.000.000


@jcaudron

Mobile as Second Screens for the World...


So, Traditional Media are Dead?No, but...


@jcaudron

The end of traditional media?

?31zaterdag 15 september 12

Source: eMarketer, Dec, 2011, via Econopolis

It looks bad ...


@jcaudron

Angry Birds

Twitter, Facebook

Newspaper Website

CNN online / app

Blogs

Vertical sites and specialties

portals

Breaking news

In-depth analysis

Services

WeatherClassifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle

Yello AppBoxee

Spotify + Metafy

Sporza.be

LinkedIn, Monster, ...

eBay

Pinterest, blogs

Weather Pro (iPhone)

Traffic: Inrix + iCoyote (iPhone)

Digg.be

Twitter, Facebook

The package is broken

RSS


@jcaudron

Will new technology help?


@jcaudron

What might impact TV? Non-linear viewing!

2000-2010


@jcaudron

Source: DearMedia and Ehsal Management School

January 2012

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�5�D5<5F9C95�C53D?B�CD5<D�41D�=9>45B�41>��F1>�1<<5�D5<5F9C95;9:;5BC�11>�D9=5�C896D9>7�4?5D�5>�411B4??B�=9>45B�B53<1=5�;9:;D��9:�?>C�25FB11745�4?5<@E2<95;�F1>��D?D��:1B975>�2<9:;D�41D�=9>45B�41>��>?7�CICD5=1D9C38�>11B�B53<1=5�;9:;D��9:�45�4979D1<5�;9:;5BC�9C�49D�11>455<�>?7�;<59>5B�

?>75B5>�?>DG9:;5>�=1CC11<�B53<1=5��4979D1<5�;9:;5B�?6 �>95D��5�=1>95B�G11B?@�J5�85D�4?5>�9C�538D5B�G5<�F5BC389<�<5>4��.1@@5>�>11B�55>�1>45B�;1>11<�9C�95DC�G1D�G5�1<�<1>7�;5>>5>��5D�7B?D5�F5BC389<�<97D�9>�85D�;E>>5>�4??BC@?5<5>�F1>�B53<1=5��G1D�=?75<9:;�G5B4�4??B�4979D1<5�D5<5F9C95��%>75F55B�55>�;G1BD�F1>�45�:?>75B5>�=5D�4979D1<5�D5<5F9C95�C@?5<D�5<;5�417�45�B53<1=52<?;;5>�4??B��(<538DC�LL>�F9:645�F1>�45�4979D1<5�;9:;5BC�C@?5<D�B53<1=5�>??9D�4??B�=11B�F5B=9:4D�B53<1=5�?@�55>�1>45B5�=1>95B�4??B�5F5>�G57�D5�<?@5>�?6 �4??B�?>45BDECC5>�D5�CEB65>�?@�85D�9>D5B>5D��

�

Daily

Multiple times a week

Never

Age 18-25, asked for Ad Skipping...


@jcaudron

May 2012


@jcaudron

What might impact TV? Direct OTT Distribution!


@jcaudron


@jcaudron

Who’s jumping over who?


@jcaudron

Censorship

Economic abuse of power

Privacy issues

+


IF THIS HAPPENSTHERE WILL BE NO MORE MONEY

IN OUR LOCAL MEDIA AND ENTERTAINMENT

ECOSYSTEMS


BTW, where is the money?44zaterdag 15 september 12

Content King?Don’t think so!*

* just provoking you a bit


@jcaudron

We pay for ...

• We never paid for news, we paid for newspapers


@jcaudron

We pay for ...


• We never paid for movies, we paid for cinema or rental


@jcaudron

We pay for ...



• We never paid for TV, we pay for Catch-Up TV


@jcaudron

We pay for ...




• We never paid for football, we paid for being in the arena


@jcaudron

We pay for ...




• We never paid for football, we paid for being in the arena

• We never paid for music, we paid for a CD, or instant availability of ALL music


@jcaudron

We will pay for experiences

Create great experiences, convenience of delivery and people will pay (even for stuff that is also available for free)


What about the movie business?


@jcaudron

The Package is still the Package, the experience around it is evolving

Breaking news

In-depth analysis

Services

WeatherClassifieds

Jobs

Sports

TVFun

Specials

Discovery

culture

Trends & Lifestyle


4K

Convenience

Quality


Availability

Catalogue

Release Windows


Entertainment

Social

Belonging


Convenience

QualityAvailability

CatalogueRelease Windows Entertainment

Social

Belonging=


Things to take away ...58zaterdag 15 september 12

@jcaudron

Want to be ready?

Start using social networks

Get on Twitter Get a decent smartphone

Be in the cloud

Get a tabletGo over the top


@jcaudron

Beware of Macro-Myopia*

*the trend to overestimate the impact of change on the short termand to underestimate the impact of change on the long term.

Don’t say I didn’t warn you ;-)


@jcaudron

twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem

facebook.com/DearMedia

youtube.com/DearMedia

slideshare.com/DearMedia

linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres

DearMedia,


http://twitter.com/DearMedia

http://twitter.com/DearMedia

http://twitter.com/jcaudron

http://twitter.com/jcaudron

http://twitter.com/dadovanpeteghem

http://twitter.com/dadovanpeteghem

http://facebook.com/DearMedia

http://facebook.com/DearMedia

http://youtube.com/DearMedia

http://youtube.com/DearMedia

http://slideshare.com/DearMedia

http://slideshare.com/DearMedia

http://linkedin.com/in/JoCaudron

http://linkedin.com/in/JoCaudron

http://linkedin.com/in/DadoVanPeteghem

http://linkedin.com/in/DadoVanPeteghem

http://linkedin.com/in/FlorencePeres

http://linkedin.com/in/FlorencePeres

Fixing the MediaThe impact of social, mobile and other new media on your business

[email protected]@jcaudron




Fixing the media Filmfestival Oostende

Technology

Transcript of Fixing the media Filmfestival Oostende