5 Trends in Gamification of Corporate Learning for 2014

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The Focus of Today

o What is Gamification?o 5 Gamification of Learning

Trendso 3 Examples of

Gamification in Action o Q&A Carol Leaman

CHIEF EXECUTIVE OFFICER AXONIFY

Karl KappAUTHOR & PROFESSOR OF INSTRUCTIONAL TECHNOLOGY BLOOMSBURG UNIVERSITY

Introducing Karl Kapp

Gamification Game-based Learning

Simulation Learning

What is this “game stuff”?

The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior.

The use of a game to teach knowledge, skills & abilities to learners using a self-contained space.

A realistic, controlled-risk environment where learners can practice specific behaviors & experience impacts of their decisions.

Where do you currently stand with regards to gamification?

A. Still trying to get my arms around what gamification is

B. Trying to understand if gamification is a good fit at my organization

C. In the process of figuring out how to implement gamification

D. Have implemented gamification

E. Just doing research

Poll Question #1

Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.

Gamification uses elements of the game, but is not the game in-and-of itself.

1. Story2. Challenge3. Mystery4. Characters/Avatar5. Challenge6. Levels7. Feedback8. Replayability9. Freedom to Fail10. Aesthetics11. Time12. Reward Structures

Gamification Elements that Aid Learning

Introducing 5 Gamification of Learning Trends to Look for in 2014.

Gamification becoming integrated in the larger learning strategy.

Gamification was Originally a Bolt-On

+

In 2014, we can expect to see gamification more integrated into the overall learning strategy.

Where do you think gamification can be used at your organization?

A. The Classroom

B. The Virtual Classroom (Desktops)

C. Mobile Devices

D. All of the Above

Poll Question #2

Integration of gamification into more delivery methods.

Gamification integrated into the classroom experience.

Gamification integrated into the virtual classroom experience.

Gamification integrated into the mobile learning experience.

Gamification to gain more traction internationally.

Beyond North America and the UK into all other areas of the globe, including heavy attention in AsiaPac and Mexico.

Beyond North America and the UK into all other areas of the globe, including heavy attention in AsiaPac and Mexico.

2013 2018

*Compound Annual Growth Rate (CAGR) = 67.1%

$421.2 Million

$5.502 Billion

*As reported by PRWeb

Gamification to expand into other application areas within the corporation.

Gamification has long been used in the sales role.

Expand to Other Applications

o Leadership developmento Safety & complianceo R&Do Accountingo Retail associateso Onboarding

…and more

The rise of simple, short gaming with learning embedded.

E L E V T O R

V

Research Supports its Effectiveness

Spaced Repetition

Also known as interval reinforcement.

Retrieval Practices

The questioning format.

Contributes to long term retention.

Confidence-Based Assessment

Simple, short gaming with learning embedded is a proven, low risk way to incorporate gamification in

corporate learning strategy.

Example of Simple, Short Game with Learning Embedded

Poll Question #3Which trend are you most interested in?

A. Gamification being integrated into the larger learning strategy

B. More delivery methods for gamification

C. Gamification gaining international traction

D. Gamification expanding into different functions inside the organization

E. The rise of short simple gaming

So, what do these 5 trends mean for you at your company?

Summary

Gamification in ActionCarol Leaman, President & CEO

Leading with Gamification

Engaged Employees

“The most surprising benefit of Axonify is how

well it was received and

continues to be received by our

employees.”- Store Manager

Loss Prevention Health & Safety

95%

40%

Pep Boys

“Within minutes, I’m able to get what’s in my head into the heads and actions of our 19,000+ employees. With Axonify, the entire organization is in sync.”

Bryan Hoppe, SVP of Operations, Pep Boys

Inventory Shrink Reduction55%

60%Increase In Integrity Hotline Voluntary Participation

Fewer Incidents

E L E V T O R

V

Ethicon

Increased Sales

>50%Increased Confidence & Product Knowledge

Participation

Voluntary Participation

Informed Employees95%

Prefer Axonify Learning Method

82%

“We leverage Axonify to drive our company’s current strategy by keeping the sales force engaged with the most critical products on a daily basis.”

John Knoble, Worldwide Director of Learning, Ethicon, a J&J Company

Ethicon sales reps are more

confident in their product

knowledge and as a result sell

more..

E L E V T O R

V

Happier Employees

“”It’s an easy system to use and a lot of

fun. Last night I went home and looked

through the materials so that I

was prepared.”.

Business Impact

66%Reduction In Errors

Knowledge Lifts

Knowledge Improvements

40%

“For the first time ever, our employees are talking about procedures and processes in a manner that is casual, natural and organic.”

Mike Keeler, VP of Operations, Capital BlueCrossSource: Oct. 31/13 Press Release

A Learning Experience In Minutes Per Day

Axonify In Action

Axonify In Action

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Axonify In Action

Axonify In Action

Axonify In Action

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Axonify In Action

Training in short-bursts anytime on any device.

Embedded

The Axonify Learning Model

The latest in behavioral psychology and retrieval based practices.

Brain Science

Short and fun, easy to play

games, social leaderboards and rewards.

Gamification

Proprietary knowledge personalization algorithm.

Personalization

Axonify User Console

&

Questions & AnswersQuestions & Answers