Five Trends Changing Content Marketing
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description
From direct mail to email, there are multiple marketing tools that can be used for an effective marketing campaign. The hardest part is deciding which tools to use. From social media to email, it is imperative that tools start working together. Consumers today have a myriad of options when it comes to interacting with your brand across all channels – and their expectations are higher than ever that the overall experience with your brand will be cohesive. Join Kyle Lacy, Senior Manager of Content Marketing & Research at ExactTarget, as he leads you through consumer research and trends that are changing the way marketers communicate.
Transcript of Five Trends Changing Content Marketing
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@JKROHRS @EXACTTARGET
@JKROHRS
• Generate leads "• Make it easy for individuals to
obtain a quote using a proprietary Mobile Messaging Business Process"
• Target the Individual Health Insurance Market [ 25 - 44 year olds ]"
• Use signage at rail and bus stations to invite individuals to obtain an instant insurance quote via text"
Replies by sending age""
Prompted to reply with gender "
"Replies with gender"
"Prompted to reply with
Zip Code""
Replies with Zip Code""
Prompted to reply with email address"
"""
She replies with her email address""Receives an instant quote via text""Receives follow-up text announcing how to apply"
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@JKROHRS
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Example: xChannel by the Numbers
Stacie enters the contest and selects the option to Opt-in to promotional messages from Major Cook so that she can be the first to find out about similar offers.
