SESSION FIVE

YOU HAVE…

FINALISED LOGOTYPE

MOODBOARDLOGOTYPE/ COLOR/ SHAPE/

PATTERN/ TEXTURE/ IMAGE/ EFFECT/ ETC.

NEXT THURSDAYwith

JULIA & JAMES

PRESENTING WHAT YOU HAVE SO FAR

PITCH

TELL YOUR MAGAZINE

STORY SO FAR

• INSPIRATION• ATTITUDE• CONCEPT/ ANGLE• AUDIENCE• COMPETITION• BRANDING• CONTENT

OUR GOAL BEFORE THEN

PUTTING THE FINAL BRAND VISUAL IN

PLACE THROUGH…

…THEME, GRAPHIC, & PHOTOGRAPHIC

ELEMENTS

SESSION 4HOMEWORK

WAS…

MOODBOARD ON PAPER OR IN A RASTER APPLICATION

TODAY WE CAN REVIEW & IMPROVEBUT ALSO LOOK AT

BUILDING A VECTOR VERSION

WHILE ALSO TAKING IN SOME COOL ‘IMPROV’

MOOD BUILDING TOOLS

http://www.adobe.com/uk/creativecloud/catalog/mobile.html

QUICK DEMO/ ILLUSTRATOR

[VECTOR] BASED

MOODBOARD

VISUAL BRAND

COLOUR

IMAGERY

PATTERN

TEXTURE

SHAPE

LOGOTYPEprimary font

SITE OBJECTIVE

secondary font

FIRST, ISOLATE THE LOGOTYPE

GRAPHIC DESIGN FOR PRINT AND SCREEN

GRAPHIC DESIGN FOR PRINT AND SCREEN

THEN BUILD THE BOARD

[ADOBE CAPTUREDEMO HERE]

GRAPHIC DESIGN FOR PRINT AND SCREEN

GR

AP

HIC

DE

SIG

N

Some Type

THEN SEEK OUT YOUR THEME

PUNCHY HOME PAGEeg http://iconique.comeg dazeddigital.com

BUT NEUTRAL ENOUGH FOR ANY COLOUR SCHEME YOU MIGHT WISH TO ADD…

https://wordpress.com/themes/free/aiuteaching.wordpress.com?s=Minimal+Magazine

CHECK THE THEME INFO PAGE TO SEE WHAT IT OFFERS

NEXT TIME

ADDING YOUR BRANDING TO THE THEME!