5 Ways AdTech Can Scale Account-Based Marketing

Author Bio

Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today’s marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge.

Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, and global companies. Most recently, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.

@sangramvajre

Can you deployaccount-based marketing

at scale?

YES!

Awareness Among Named Accounts

Identified a list of target companies with your sales counter part and get your message in front of your customers in every way possible. Can this drive greater alignment and results?

7% More Connects

“

Increased Reach

Put Nurturing “On Steroids”Imagine turning you email campaigns into account-based campaigns on the fly. What will that do to your pipeline numbers?

9% More Demos

“

Increased Revenue

Wake The Account And Not Just A LeadMarketers spend so much time and money on getting leads but only a few convert into opportunities. What if you can find a new champion in your target company?

5% More Conversions

“

Increased Awareness

Follow-up on the entire account for the next 90 days instead of just contacts and leads that you scan. Will the power of account targeting drive more opportunities?

Going Big On Events

7% More Opportunities

“

Increased Event ROI

“Always On” Air-Cover Campaign

When a prospect converts into a lead, instantly start putting

your message in front of the entire account and continue to be

top of mind. Can ABM help you close more deals?

9% More Closed-Won

“

Increased Account Nurturing

B2B ABM At Scale – Use Cases

Going Big On Events

Wake The Account And Not Just A Lead

Put Nurturing “On Steroids”

“Always On” Air-Cover Campaign

Awareness among Named Accounts1

2

3

4

5

5 Ways AdTech Can Scale Account-Based Marketing

Download eBook Now!

Thank You!Learn how SalesLoft, Insightpool, Salesforce, RenterUp, and Kevy scaled their account-based marketing campaigns through advertising automation.