Google Ads - netmatter.co.uk · Campaign structure and creation › Campaign creation › Account...
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PPC TRAINING Google Ads Discover how to make search advertising work for your business
Transcript of Google Ads - netmatter.co.uk · Campaign structure and creation › Campaign creation › Account...
PP
C TR
AIN
ING Google Ads
Discover how to make search advertising work for your business
BOOK NOW BY CALLING 01183 805 705OR EMAIL [email protected]
What to expect
YOU
R D
AY
We take our training courses seriously and understand how important it is for you to get the most out of your session.
The facilities
We have comfortable and modern facilities with the latest tech to ensure the optimum learning experience. Bring along your laptop, iPad or notebook and we’ll provide the rest.
Brain food
As well as providing complimentary food and drink all day, we also believe that what you eat and drink when you learn is important too. We’ll provide you with brain food to improve capacity and concentration.
Our trainers
Our trainers are practitioners within Netmatter and work on real client accounts. We’ve taken this approach as it ensures that your teacher is current, knows their stuff and are sharing the techniques that achieved regular success for our clients.
Google AdsIntroduction to PPC
STAN
DA
RD
AM This course will cover everything you
need to know regarding Google Ads and pay-per-click from the basic principles through to creating profitable, well structured campaigns.
BOOK NOW BY CALLING 01183 805 705OR EMAIL [email protected]
AM morning session09:30 - 13:00
The course
During this session we will talk through creating keyword lists & match types, how to write great ad copy, improve your quality score, ad extensions, optimisation tips and much more. If you’re new to AdWords or are looking to run your own campaigns, this course will empower you to go on and achieve more.
By the end of the course you will be confident setting up and launching campaigns, running them based on your business goals.
What we’ll cover
What Is PPC› Introduction to AdWords› Terminology explanation
Bidding & quality score› What is quality score› How to improve quality score
Keywords & matchtypes› Keyword methodology› Matchtypes› Negative keywords
Account set up & access› Account structure› Setting and reporting goals› Campaign settings
Ads & ad extensions› How to write great ad copy› Ad extensions
Tracking options› Tracking conversions› Linking accounts
Optimisations› Defining strategy› Basic account optimisation› Basic analysis
£175pp
Google AdsAdvanced Management
AD
VA
NC
ED
PM This level has been designed for those
who are already running Google Ads campaigns in-house, or thinking of bringing their campaigns in-house from a third party.
BOOK NOW BY CALLING 01183 805 705OR EMAIL [email protected]
PM afternoon session14:00 - 17:30
The course
Working together, we will study and explore the advanced techniques used to develop high impact pay-per-click campaigns. We’ll examine what makes for successful keyword optimisation, attribution models, bidding strategies, and how to increase sales through remarketing and Google shopping ads.
By the end of the course you will feel inspired and knowledgeable in all key aspects of this specialist area.
What we’ll cover
Campaign structure and creation› Campaign creation› Account structure & organisation
Advanced campaign components› Advanced ad extensions - review, structured snippets› Advanced matchtypes - routingnegatives
› Advanced functionality – advanced columns and reporting, impression share and auction insights› Advanced quality score
Remarketing› Set up of remarketing› Creating lists› RLSA
Google shopping ads› Introductions to shopping› Feed attributes› Shopping optimisations
Optimisation for PPC managers› AdWords editor introduction› Managing account metrics› PPC & conversion optimisation› Paths to conversion, attribution& assists› Mobile and tablet strategy› Basic analysis
£175pp
Google AdsIntroduction + Advanced Ads
FULL D
AY
This course will cover everything on our standard and advanced sessions right from basic account set up and campaign structures, through to advanced optimisations and bidding strategies.
BOOK NOW BY CALLING 01183 805 705OR EMAIL [email protected]
FD full day session09:30 - 17:30
The course
Bring your thinking cap as during this all day session we’ll take you through everything you need to run successful Ads campaigns.
In the morning we’ll cover how to structure your campaigns, keywords, ad copy & ad extentions to ensure you understand the basics.
It will get tougher in the afternoon when we go through advanced optimisation techniques including cross device attribution, Google shopping and much more.
What we’ll cover
Morning AM› What is PPC› Bidding & quality score› Keywords & match types› Account set up & access› Ads & ads extensions› Tracking options› Optimisations
Afternoon PM› Campaign stucture & creation› Advanced campaign components› Remarketing› Google shopping ads› Optimisations for PPC managers
£299pp
How to find usStart your journey towards Ads success
FIND
US Our offices are conveniently in central Reading opposite
the main station. We are minutes away from major rail and road links to London, Bristol and the southern counties.
AddressNetmatter,Foraspace, Thames Tower, Station Road, Reading, RG1 1LX
Phone01183 805 705
London Paddington, train 27 mins
Heathrow, car 30 mins
M4, 15 mins
Getting to us
