Fitflop ss14 brochure

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STORE COPY SPRING/SUMMER COLLECTION 2014 SPRING/SUMMER 2014

description

 

Transcript of Fitflop ss14 brochure

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Stor

e Cop

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Spring /Summer ColleCtion 2014 Spring/Summer 2014

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Which is why every flip-flop, every sandal and every shoe we make is ergonomically inspired by our go-all-day,

NON-STOP ERGONOMIX™ philosophy.

Our new collection features our pretty much perfect super-svelte The SkINNy™ toe-thongs,some totally loveable new loafers, fun-formal, office-ready oxfords and – what first made

us famous – our unbeatable line-up of super-comfy summer sandals.

At FitFlop, we believe thAt behind every SuCCeSSFul womAn iS An empowering pAir oF ShoeS

put on A pAir, And power up!

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leAther pAtent miX

SAPPHIREPASSION FRUIT

NIMBUSSILVER

BLACkBRONZE

ChA ChA™

SHOWN

Our gorgeous CHA CHA sandals are swishy, fabulous and fun, with a slim vamp swathed in a carnival-inspired, shiny, beaded, shimmying fringe. Pair them with skinny jeans,

a flowing dress or a chic bikini.

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AZteK ChAdA™

Our glimmering AZTEk CHADA toe-thong sandals are inspired by the ornamentation of South American carnival costumes.

Decorated with micro-mosaics of metal studs for a freshly handcrafted feel, they’re authentic ‘fabulous’.

On our legendary, ergonomic Microwobbleboard™ midsoles.

leAther

PEBBLEULTRA ORANGE

BLACk

SHOWN

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biJoo™

Inspired by the opulence and mystery of the Venice carnival, our beautiful, bejewelled, leather BIJOO toe-thong

sandals have light-catching gemstones and a pretty, teardrop-perforated upper strap. On our amazing ergonomic

Microwobbleboard™ midsoles for comfort.The sandal for turning up the glamour.

metAlliC leAther

BLACk PEWTERBRONZESHOWN

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AStrid™

The sparkling mini-sequin-infused weave on our subtly sophisticated ASTRID toe-thong sandals will

razzle-dazzle ’ em, delicately. With pressure-diffusing, ultra-comfy ergonomics on our famous Microwobbleboard™

midsoles. Understated splashy. A new classic.

glitter SeQuinS

BLACk GOLDPEWTERCOPPERSHOWN

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SuiSei™

A comet-tail of sparkling studs tops these pretty, pull-on, stretch-backstrap sandals, making them the go-to shoes

for girls who love a little bit of glitter. With their feel-good, ergonomically optimised midsoles, they’re equally perfect

for poolsides and markets and dinner dates. you may not need another shoe all summer.

Suede

RIO PINk PEBBLE BLACkSHOWN

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the SKinny™

These super-svelte toe-thongs, might be our sleekest summer-staple sandals yet. Featuring adjustable uppers

with a beautiful buckle detail. On our amazing triple-density ultra-cush Microwobbleboard™ midsoles.

In leather, patent and croc-print metallic leather for just a touch of deluxe.

leAther pAtentCroC

URBAN WHITE

BLACkBLACk BRONZE GOLD FF REDSIREN RED SILVERSHOWN

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FlorA™

Right for every possible occasion, our gorgeous FLORA toe-thong sandals’ swirling, laser-cut leather uppers are

inspired by the vibrant beauty of Brazilian carnival costumes. Slip on a pair with a sundress, or trousers and a T-shirt. With our ergonomic, super-cushioned Microwobbleboard™

midsole technology underfoot.

leAther

BLACk RIO PINk TAN URBAN WHITE

ULTRAORANGESHOWN

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bon™ eASy

leAther

BLACk FF REDURBAN WHITE

TAN

So EASy to love! With streamlined ‘touch and go’ fastenings on both straps, our pretty, two-bar BON EASy

sandals are beautifully minimal and will custom fit your feet. In sturdy leather, on our ergonomic, ultra-cush midsoles.

And ‘très bon’ worn with almost anything in your wardrobe.

SHOWN

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Sunny™

Fresh. Fun. Our groovy new SUNNy canvas loafers will be your favourite go-to shoes. They’re super-lightweight, in fun

or classic colours (take your pick), and built with our cush, ergonomic midsoles for incredible all-day comfort. Slip on with skinny jeans and a crisp white shirt or a jersey dress. Like sunshine for your soles.

CAnvAS

FRENCH NAVy

MINk BLACk

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Super t™

A covetable addition to your weekend wardrobe, our super-popular SUPER T sneakers – this season in richly hued,

super-soft kid suede with preppy-fresh white bumpers. They’ve got a perfectly tailored shape, a glove-like fit

and world-class comfort technology underfoot. (What more could you want?)

Suede

BLACk MINkFRENCH NAVy

RIO PINk

SHOWN

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duÉ™ mAry JAneIs it normal to want to hug your shoes?

It’s normal to want to hug these. Our pretty, pull-on shoes have a stretchy cross-instep band, amazing high-tech underfoot

cushion, and are the best Mary Janes in the business. They’re cute, classic, comfy and hug your feet.

Always rushed? They’re a must!

CAnvAS leAther metAlliCnubuCK

MINk BLACk PEWTERSUPERNAVy

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Our gorgeous CHA CHA sandals are swishy, fabulous and fun, with a slim vamp swathed in a carnival-inspired, shiny, beaded, shimmying fringe. Pair them with skinny jeans, a flowing dress or a chic bikini.

ChA ChA™

AvAilAble in SUeDe/PATenT MiX: BLACK, BRONZE, SAPPHIRE, NIMBUS SILVER, PASSION FRUIT

SrP: € 109,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

Our glimmering AZTEk CHADA toe-thong sandals are inspired by the ornamentation of South American carnival costumes. Decorated with micro-mosaics of metal studs for a freshly handcrafted feel, they’re authentic ‘fabulous’. On our legendary, ergonomic Microwobbleboard midsoles.

AZteK ChAdA™

AvAilAble in: BLACK LEATHER, ULTRA ORANgE LEATHER, PEBBLE LEATHER

SrP: € 89,95SiZe: 36 - 42

Inspired by the opulence and mystery of the Venice carnival, our beautiful, bejewelled, leather BIJOO toe-thong sandals have light-catching gemstones and a pretty, teardrop-perforated upper strap. On our amazing ergonomic Microwobbleboard midsoles. The sandal for turning up the glamour.

biJoo™

AvAilAble in: BLACK (METALLIC) LEATHER, BRONZE (METALLIC) LEATHER, PEwTER (METALLIC) LEATHER

SrP: € 89,95SiZe: 36 - 42

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Built on our patent-pending magic MICROWOBBLEBOARD ™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush.Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.

Sophisticated glam. The luxe leather version of our all-popular, lightweight toe-thong sandals features a single iridescent jewel on a skinny, streamlined, foot-exposing upper. Great for hot weather. It’s cool, classy, super comfortable.

ChAdA™ leAther

AvAilAble in: BLACK LEATHER, URBAN wHITE LEATHER, PALE gOLd (METALLIC) LEATHER, PEwTER (METALLIC) LEATHER

SrP: € 89,95SiZe: 36 - 42

The sparkling mini-sequin-infused weave on our subtly sophisticated ASTRID toe-thong sandals will razzle-dazzle ’em, delicately. With pressure-diffusing, ultra-comfy ergonomics on our famous Microwobbleboard midsoles. Understated splashy. A new classic.

AStrid™

AvAilAble in: BLACK gLITTER SEqUINS, PEwTER gLITTER SEqUINS, COPPER gLITTER SEqUINS, gOLd gLITTER SEqUINS

SrP: € 79,95SiZe: 36 - 42

Trip the light fantastic with our blinking, winking, bedazzling FLARE toe-thongs. Smothered with a thousand glimmering ‘crystals’ and built on our ultra-cushioned, triple-density midsole, they’re one half practical, the other half magic.

FlAre™

AvAilAble in: BLACK SUEdE, SUPERNAVy SUEdE, PEBBLE SUEdE, RIO PINK SUEdE

SrP: € 89,95SiZe: 36 - 43

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

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Our beautiful, minimal LULU toe-thongs in sporty-casual canvas are fresh and light and perfect for walking holidays and fun, sunny weekends. (And with our state-of-the-art ergonomics underneath, they’re also good for your soles.)

lulu™ CAnvAS

AvAilAble in: RIO PINK CANVAS, FRENCH NAVy CANVAS

SrP: € 59,95SiZe: 36 - 42

State-of-the art ergonomics meets grown-up glamour with our best-selling, bewitching FLARE SLIDE sandals. With a smattering of glittering ‘crystals’ on two simple straps, they’re the sandals most likely to put a spell on you.

FlAre™ Slide

AvAilAble in: BLACK SUEdE, SUPERNAVy SUEdE, PEBBLE SUEdE, RIO PINK SUEdE

SrP: € 99,95SiZe: 36 - 43

A comet-tail of sparkling studs tops these pretty, pull-on, stretch-backstrap sandals, making them the go-to shoes for girls who love a little bit of glitter. With their feel-good, ergonomically optimised midsoles, they’re equally perfect for poolsides and markets and dinner dates. you may not need another shoe all summer.

SuiSei™

AvAilAble in: BLACK SUEdE, PEBBLE SUEdE, RIO PINK SUEdE

SrP: € 109,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

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Built on our patent-pending magic MICROWOBBLEBOARD ™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush.Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.

Pure, pared-down perfection. Our perennially popular, minimal LULU SLIDE sandals keep it simple. They’re chic and classic, in easy, wearable colours, on our ridiculously comfortable midsoles. Collect ’em!

lulu™ Slide

AvAilAble in: BLACK LEATHER, PEwTER (METALLIC) LEATHER, BRONZE (METALLIC) LEATHER, ANTIqUE wHITE LEATHER

SrP: € 84,95SiZe: 36 - 43

Only one pair in your budget this season? Consider our beautiful, leather LULU. Gorgeous, simple, minimalist toe-thongs, with a classic triangle top pattern and our amazing ergonomic comfort underneath.

lulu™ leAther

AvAilAble in: BLACK LEATHER, PEwTER (METALLIC) LEATHER, BRONZE (METALLIC) LEATHER, ANTIqUE wHITE LEATHER, TOFFEE TAN LEATHER

SrP: € 79,95SiZe: 36 - 43

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

EXQUISITE. And comfy. Our new SOUZA sandals, with a strip of shimmering, lizard-embossed leather, exude sophistication. And with our ergonomic, biomechanically engineered midsoles underneath, they’re SMART in more ways than one. Show them off with a high hemline or let them peek out from under a pair of palazzo pants.

SouZA™

AvAilAble in: ALL BLACK (METALLIC) LEATHER, BRONZE (METALLIC) LEATHER

SrP: € 109,95SiZe: 36 - 42

ON OUR ORIgINAL MicrowobbleboArD MIdSOLE

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These super-svelte, croc-effect toe-thongs, might be our sleekest summer-staple sandals yet. Featuring adjustable uppers with a beautiful buckle detail. On our amazing triple-density ultra-cush Microwobbleboard midsoles.

the SKinny™ (CroC)Our sleek, leather toe-thongs are pretty much perfect. Fine and flattering on summertime feet, embellished with beautiful designer buckles, and with our amazing ergonomic midsoles on the bottom. Pedicures at the ready, this one shows your toes!

the SKinny™ (leAther)

AvAilAble in: BLACK LEATHER, SILVER LEATHER, BRONZE LEATHER, gOLd LEATHER, SIREN REd LEATHER

SrP: € 89,95SiZe: 36 - 43

AvAilAble in: BLACK PATENT, FF REd LEATHER, URBAN wHITE LEATHER

SrP: € 89,95SiZe: 36 - 43

Right for every possible occasion, our gorgeous FLORA toe-thong sandals’ swirling, laser-cut leather uppers are inspired by the vibrant beauty of Brazilian carnival costumes. Slip a pair on with a sundress, or trousers and a T-shirt. With our ergonomic, super-cushioned Microwobbleboard midsole technology underfoot.

FlorA™

AvAilAble in: BLACK LEATHER, URBAN wHITE LEATHER, TAN LEATHER, RIO PINK LEATHER, ULTRA ORANgE LEATHER

SrP: € 89,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

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Built on our patent-pending magic MICROWOBBLEBOARD ™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush.Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.

These are really flowered up. Built on our cush, ergonomic midsoles (which just make you wanna walk), our sixties-inspired FLEUR toe-thong sandals create springtime feet as soon as you slip a pair on.

Fleur™

SUEdE

AvAilAble in: URBAN wHITE LEATHER, BLACK SUEdE

SrP: € 99,95SiZe: 36 - 42

LEATHER

ON OUR STANdARd MicrowobbleboArD MIdSOLE

Our flirty yOkO toe-thong sandals are a chic frill. Sculptural little suede numbers, they’re adorned with a two-tone spin of blossom petals, feature super-cush ergonomics for fabulous underfoot feel and pack equal punch when poolside posing, at summer parties or daily pavement pounding.

yoKo™

AvAilAble in: BLACK/FOg SUEdE, MINK/yELLOw PEAR SUEdE, RIO PINK/ULTRA ORANgE SUEdE

SrP: € 109,95SiZe: 36 - 42

Girly girls will be frilled to bits with our ridiculously pretty yOkO SANDALS.In supple kid suede, they’re super-cute back-strapped sandals decorated with a riotous flurry of two-tone petals across the front bar. And with our patent-pending, triple-density midsole technology built in, they’re ridiculously comfortable too.

yoKo™ SAndAl

AvAilAble in: BLACK/FOg SUEdE, RIO PINK/ULTRA ORANgE SUEdE, MINK/yELLOw PEAR SUEdE

SrP: € 109,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE ON OUR STANdARd MicrowobbleboArD MIdSOLE

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These could be your favourite new shoes. Our two-bar BON sandals have a soft leather upper, beautifully curvy back strap, contrast wrap and designer buckles (for pop). They’re gorgeous with good trousers, hip with jean shorts, darling with dresses, and so comfy (thanks to the ergonomic midsoles). A fresh take on an easy-to-wear classic.

bon™

AvAilAble in: BLACKBOARd LEATHER, FF REd LEATHER, BUNgEE CORd LEATHER

SrP: € 124,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE

So EASy to love! With streamlined ‘touch and go’ fastenings on both straps, our pretty, two-bar BON EASy sandals are beautifully minimal and will custom fit your feet. In sturdy leather, on our ergonomic, ultra-cush midsoles. And ‘très bon’ worn with almost anything in your wardrobe.

bon™ eASyOur über-chic kyS slides – available in super-soft suede or deluxe leather with cork-wrapped midsoles – are perfect for sightseeing, casual office-wear, lunch dates and summer soirées. On our ergonomic Microwobbleboard technology for amazing comfort. They’re unbeatable, really!

KyS™

AvAilAble in: BLACK LEATHER, FF REd LEATHER, URBAN wHITE LEATHER, TAN LEATHER

SrP: € 119,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE

AvAilAble in: BLACK LEATHER, FF REd LEATHER, TAN LEATHER, SUPERNAVy SUEdE

SrP: € 99,95SiZe: 36 - 42

ON OUR STANdARd MicrowobbleboArD MIdSOLE

SUEdE

LEATHER

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Built on our patent-pending magic MICROWOBBLEBOARD ™ midsole – an ergonomic, pressure diffusing, all-day-comfy amazing layer of cush.Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.

THE slip-ons for lounging, lazy days, quick jaunts and coffee calls, with slim-cut skirts or skinny jeans (striped socks, sweats – whatever you want to wear). For an amazing, around-your-foot comfy feeling. On our ergonomic, triple-density midsoles. They’re MOC-nificent!

gogh™ moC

AvAilAble in: BLACK SUEdE, SUPERNAVy SUEdE, MINK SUEdE

SrP: € 99,95SiZe: 36 - 42

ON OUR ORIgINAL MicrowobbleboArD MIdSOLE

Minimalist, fun, fearless, conversation-starting SHUV clogs in glossy, happy patent. Pure and clean, with a single-piece upper, all leather lined, with our incredibly comfortable, ergonomically optimised Microwobbleboard technology underneath. Brilliant with skinny jeans, sassy with a skirt, or good to go in any garden!

Shuv™ pAtent

AvAilAble in: LACK PATENT, REd PATENT

SrP: € 109,95SiZe: 36 - 42

ON OUR ORIgINAL MicrowobbleboArD MIdSOLE

Hot. Crossed. Fun. Our super-popular SLING sandals in leather are luxury flip-flops with a twist. With an ergonomic, foot-hugging, three-strap design, flexible leather uppers for toe-flex and freedom, and our incredible, triple-density, feel-good midsoles underneath, they’re equal parts groovy and utilitarian.

Sling™ leAther

AvAilAble in: ALL BLACK LEATHER

SrP: € 89,95SiZe: 36 - 43

ON OUR ORIgINAL MicrowobbleboArD MIdSOLE

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Fresh. Fun. Our groovy new SUNNy canvas loafers will be your favourite go-to shoes. They’re super-lightweight, in fun or classic colours (take your pick), and built with our cush, ergonomic midsoles for incredible all-day comfort. Slip on with skinny jeans and a crisp white shirt or a jersey dress. Like sunshine for your soles.

Sunny™

A covetable addition to your weekend wardrobe, our super-popular SUPER T sneakers – this season in richly hued, super-soft kid suede with preppy-fresh white bumpers. They’ve got a perfectly tailored shape, a glove-like fit and world-class comfort technology underfoot. (What more could you want?)

Super t™

AvAilAble in: BLACK CANVAS, FRENCH NAVy CANVAS, MINK CANVAS

SrP: € 84,95SiZe: 36 - 42

ON OUR bioMiMeTiX MIdSOLE

AvAilAble in: FRENCH NAVy SUEdE, RIO PINK SUEdE, MINK SUEdE, BLACK SUEdE

SrP: € 129,95SiZe: 36 - 42

ON OUR bioMiMeTiX MIdSOLE

FF2™

By

FITF

LOP™

Ramp up your off-duty style with our über-sleek, urban-chic FLyTOP high-tops. In a supple suede and nubuck mix, they’re pared-down simple. A cool padded collar offers around-the-ankle support, while underneath are our unbelievably cush, ergonomic midsoles. Wear with a chunky knit sweater and skinnies or leggings and a duffel coat.

Flytop™

AvAilAble in: FRENCH NAVy SUEdE, BLACK SUEdE, MINK SUEdE

SrP: € 169,95SiZe: 36 - 42

ON OUR bioMiMeTiX MIdSOLE

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Built on our slimline, triple-density biomimetiX™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet.

A shoe for all seasons, our elegant lace-up leather DUÉ oxfords are effortlessly versatile and super comfortable. With styling that complements both cropped trousers and knee skirts, they add a touch of formality to anything flirty. Shiny patent toe caps add a pop of playful. They’re perfect!

duÉ™ oXFord leAtherAn elegant take on the classic loafer. With all the ergonomic, cush, height-giving qualities of our best-selling ballerinas – plus bags of their own preppy-perfect charm. On our discreet, triple-density midsoles. Wear to the office with a pair of tailored trousers, swapping to skinny jeans and an oversized sweater at the weekend.

duÉ™ pop

AvAilAble in: BLACK LEATHER, PEwTER METALLIC

SrP: € 129,95SiZe: 36 - 42

LEATHER

METALLIC

ON OUR bioMiMeTiX MIdSOLE ON OUR bioMiMeTiX MIdSOLE

AvAilAble in: BLACK LEATHER, MINK LEATHER

SrP: € 139,95

SiZe: 36 - 42

Our playfully tailored canvas oxfords come girl-ready in a ‘take your pick’ pretty palette and are super comfortable – with our Biomimetix midsoles built in. The ultimate smart-casual lace-ups, buy them in bright to pair with monochrome outfits or a neutral for sheer versatility. Sometimes it’s nice to borrow from the boys!

duÉ™ oXFord CAnvAS

AvAilAble in: MINK CANVAS

SrP:€ 129,95SiZe: 36 - 42

ON OUR bioMiMeTiX MIdSOLE

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Built on our slimline, triple-density biomimetiX™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet.

FF2™

By

FITF

LOP™

Built on our slimline, triple-density biomimetiX™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet. Our Biomimetix midsole has an average fit.

These beautiful, not-so-flat flats look like ballerinas and feel like sneakers. Scoop cut with a rounded toe cap, they’re flirty, feminine, can go formal or fun, work equally well with skinny jeans or a skirt, and feel amazing underfoot. The shoes you’ve been looking for your whole life.

When our über-comfy DUÉ BALLERINAS launched, commuting girls traded up, stuffing their clumpy trainers into the back of their closets. This season, they’re appearing in off-duty canvas, with the same cush, comfy, discreet midsoles, in summery, feel-good colours – that are just perfect to pair with sundresses or for wistful weekends.

duÉ™ bAllerinA leAtherduÉ™ bAllerinA CAnvAS

AvAilAble in: FRENCH NAVy CANVAS, RIO PINK CANVAS, MINK CANVAS

SrP: € 109,95SiZe: 36 - 42 -ALSO HALF SIZES AVAILABLE

AvAilAble in: ALL BLACK LEATHER,BLACK/MARSHMALLOw LEATHER

SrP: € 124,95 SiZe: 36 - 43

ON OUR bioMiMeTiX MIdSOLEON OUR bioMiMeTiX MIdSOLE

Is it normal to want to hug your shoes? It’s normal to want to hug these. Our pretty, pull-on shoes have a stretchy cross-instep band, amazing high-tech underfoot cushion, and are the best Mary Janes in the business. They’re cute, classic, comfy and hug your feet. Always rushed? They’re a must!

duÉ™ mAry JAne

AvAilAble in: MINK CANVAS, SUPERNAVy NUBUCK, PEwTER METALLIC, BLACK LEATHER

SrP: CANVAS: € 114,95 - € 129,95SiZe: 36 - 42 - ALSO HALF SIZES AVAILABLE

ON OUR bioMiMeTiX MIdSOLE

LEATHER

METALLIC

NUBUCK

CANVAS

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Built on our slimline, triple-density biomimetiX™ midsole, biomechanically engineered to diffuse areas of high pressure underfoot and provide instant relief to your feet. Our Biomimetix midsole has an average fit.

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HIGH

PRE

SSUR

E

LOW

PRE

SSUR

E

† With Microwobbleboard midsole

1 2

3

* From studies conducted at London South Bank University and Salford University.

** In a study at Salford University in the UK, we pressure-mapped the soles of participants’ feet. In the diagram to the right, red, orange and yellow indicate areas of higher pressure – which may ache over time – while blue and green illustrate low pressure – which feels good!

in Control

Shoe

in FitFlop

Shoe

At FitFlop, we don’t CAre thAt your Feet AChe; we’re obSeSSed by it.

OUR TRIPLE-DENSITy TECHNOLOGy can disperse areas of high pressure to provide instant relief to your feet

A BEVELLED, DENSE-ELASTIC EVA contact point ensures SUPER-CUSHIONED heel strike

VERTICALLy SEGMENTED, triple-density, ergonomic design increases foot-to-midsole contact and promotes PRESSURE DIFFUSION

our original miCrowobbleboArd™ midsoleLaunched in our very first sandal seven years ago, our patent-pending, triple-density Microwobbleboard midsole was engineered by two pioneering British biomechanists. Delivering extraordinary comfort, it not only helps absorb shock* but can also diffuse underfoot pressure,** by instantly increasing the contact area of the foot to the midsole.

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our slimline biomimetiX™ midsoleDeveloped so we could deliver our trademark comfort to women who want slimline styling, our patent-pending, ergonomically optimised Biomimetix midsole makes feet feel amazing. Featured in our FF2™ by FitFlop™ collection, it’s a triple-density, sneaker-like layer of cush, biomechanically designed to diffuse areas of high pressure* and provide instant relief to your feet.

SLIMLINE EVA MIDSOLEis biomechanically engineered for superb cushioning and world-class comfort

VERTICALLy SEGMENTED, triple-density midsole design increases foot-to-midsole contact for advanced underfoot pressure diffusion

thAt’S right. JuSt try on A pAir oF FitFlop™ SAndAlS, ShoeS, SneAKerS, ClogS or bAllerinAS And it’S liKely you’ll Feel one oF our SmArt teChnologieS KiCK in immediAtely.

biomimetiX width fittingOur Biomimetix has an average fit.

miCrowobbleboArd width fitting Available in two width fittings. Our original Microwobbleboard midsole has a generous fit and our standard Microwobbleboard has an average fit.

* Studies carried out at Salford University in January 2013.

WIDTH FITTINGS

Page 40: Fitflop ss14 brochure

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