Bbb ss14 recap

S/S 2014 2/07/13 BREAD & BUTTER recap


GENERAL FEEDBACK •  Total visitors 1381 •  Last season visitors 1737, season before that it was 2573 •  Top 5 countries: Germany (364), UK (122), Holland (95), Italy (88) and France (71)

•  Mostly exisPng clients •  Most of the new potenPal accounts are old clients that are interested again •  Quiet, but quality was good •  People were happy to see LMC again •  New locaPon of stands worked out great. More connected to the visitors, easier to

make contact. It was a much beYer way to present our SS14 worlds, made such a stronger impression.


LMC Men’s What were the reac*ons on men's in general? Loved the seasonal story and that it was also easy to link back tothe collecPon. People loved the stand and colors and the fact that we were next to LVC. Clients noPced the new concept with the table, brass, rails and really liked it. Prints? Prints of ‘where the sea meets the sky’, including the Hawaiian shirt, Blue Moon GradaPon and American Beauty Waves BuYon Down Shirts. Blue Striped Oxford 1 Pocket, Japanes Indigo flowers For Germany checks were not well received. Colors? Color paleYe was really strong, clients liked the the aqua/indigo colour ways, like the Japanese indigo flowers.

Fits? Germany: Bomber jacket. Fits were in general not a priority. More the colour or fabric were more point of interest as well as long sleeve shirts. For Germany the Short Sleeve Shirts were a hard sell.


LMC Men’s Materials? The lighter fabric of the Big Shirts stood out, the same for the Waffle material on the shorts and shirt. The sof feel of the Crew sweaters were noPced and well received. BoYoms/denim fits? Strong denim stories. Strongest fits were the Thumb Tack, ShuYle and Needle Narrow. Favorites? Tack Bamboo, Tack Selvedge rigid (new 14oz would need a selvedge for good feedback), ShuYle with recycle Japanese fabric, Classic Shirt Indigo Waffle. The tees and White Bits BuYon Down Shirt.


LMC Women’s What were the reac*ons on women's in general? A great, fresh summer collecPon. Prints? The Blue Sapphire prints were very well received. Germany: the prints were too present, the subtle prints like the Blue Sapphire Ditsy Waves worked nicely. Colors? In general, very strong. For the German market, needed more yellow items, pink wasn’t great. For the UK market, the pinks and blues worked best. Dresses? It was ok, request to have more different fits. Turquoise Bay Dress had good feedback. Fits? Need for straight or slightly “boxy” fits on more feminine fabrics. The Turn Out Blazer


LMC Women’s Materials? Silk, the light materials, like the coYon and coYon linen were posiPvely received. Bo:oms/denim fits? Strong denim story. Boyfriend fits really good. Beau short had more posiPve feedback than Empire short. Favorites? Marker Blowout, Empire Skinny Pavement, Slim Chino Lagoon, Crews. Endless Shirt with tone-‐in-‐tone prints, Turn Out Jacket.


LVC What were the reac*ons on Orange Tab? In general the reacPons were ok. For France it was very posiPve, a lot of interest due to the stories behind it. For the German market, as work wear conPnues to be the biggest interest, it’s a challenge to have stores open up to Orange Tab. Double Trouble was very well received by Nordic. What were the reac*ons on Treasure Island? Loved the story. The prints were really strong. The Gayway Shirt was a big hit, but concerns on whether it will sell. For Germany, the same challenge as with Orange Tab, Treasure Island is too daring and different. What were the reac*ons on Bing? All-‐over very good, the story is great. People were impressed! Favorites? Bing! Tees were well received. The Jell-‐O story was a really strong one for Nordic.

Bbb ss14 recap

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