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Executive Summary

Fit-Hit club will help in the proper physical development of children and teen agers at schooland college level. As in most of the schools/colleges concentration is totally on studies andhence only mental development is there but not physical. Though some sports activities are therebut that too not in all. This club not only deals with physical improvement rather as a completehealth development club.

As today more and more stress is given on studies by both parents and teachers so it has becomeharder for students to give time for fitness. Also today by providing games on laptops, mobilesand video games, the advancement in technology is stopping Childs to move towardsplaygrounds that Leeds to fitness.

As its a fact that Health is W ealth i.e. until you are fit you cannot lead to success in any fieldso in studies. Also due to open of these coaching institutes pressure is increasing on studies andon minds. Hence ultimately students hardily find any time for taking care of their heath.

Vision

To expand the services to all over India. To increase the level of fitness in India. Reduce diseases. To create a healthy environment. Increase creativity among students.

Create interest of students towards sports.

Mission

Convince various schools/colleges. Provide exact knowledge to schools/colleges about values of health. Attract students over there. To reach each and every school and college in the city. Decide no. of trainers for each school/college.

Decide equipment to be given on a single school/college. Arrangement of club under schools/colleges.

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Situational analysis

Market size

Total population of Kota 19,50,491.Males: 10,23,153Females: 9,27,338Out of this Students: 8,77,245 approx.

Customer

In order to reach schools/colleges, personally visit with proper brochure, our planmap and collected data showing reducing fitness level of youngsters.

In case of deficiency of space under the school/college find a small alternativeplace around that. Provide the college information of that area with lesser price.

If school/college says that aerobics and dancing classes are in nearby area, thengive them knowledge about various other activities of our club.

Competitors

Gym and dancing classes nearer to that area will be our competitors.

They may provide training at lower cost as they provide only one thing forphysical development.

Play-ground near to schools/colleges.

Government

As this club is based on the physical development of children and youngster which is asocial responsibility. So government will also going to support this task and permit toopen such club in schools/colleges by providing license easily.

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SWOT Analysis

Strengths

Experienced and well-trained staff.

Well maintained equipment.

Flexible operating hours.

Providing learning of skills like dance, yoga, karate and aerobics.

All activities on one place.

Sports events management for school/college.

Lesser cost then such individual classes outside.

Costs of equipment are one time investment.

Providing regular medical checkups.

Providing students with proper diet charts .

Weakness

Lack of space in schools/colleges.

Daily reach to distant schools/colleges.

High cost of equipments .

Not a stable company yet.

Opportunities

Chances to reach in all parts of society i.e. in rural, semi-urban and urban areas.

An increasingly health-conscious population.

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Less no. of competitors.

New government health care regulations.

Threats

Injuries while dance or other exercises.

Schools with small no. of students cannot afford such facilities even at such lowrates.

Shortage of equipments.

Poor economy.

Objectives

To make proper health of students.

To remove diseases.

To make students learn various activities

To generate participation of students in various sports.

To provide medical checkups in order to aware them about their health problems.

Marketing Strategies

Creating online link with schools/colleges on their website through our own

website.

Personally visiting to various schools/colleges to spread awareness.

Summer camps are set up in various schools/colleges in order to show a samplework of our club.

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Providing advertisements on social networking sites and newspapers.

Video of our clubs performance in one school/college will be shown to others toattract them.

Joining a paper company to publish our photos on the cover page of registers,copy etc for promotion.

STP Analysis

Segmentation

We will divide our services in three segments according to the size of school/college as:

1. Small level :

Due to less area and low funds, for small schools and colleges, we will provide:Yoga 1 trainerDance 1 trainerSports 1 trainerNote: Sports will include only Volleyball and Badminton because of cheaper equipmentsrequirement for them.

2. Medium level:

Due to moderate funds and area available in this level of schools and colleges we willprovide:Yoga 1 trainerKarate/Aerobics 1 trainerDance 2 trainers (1M, 1F)Sports 2 trainers (1M, 1F)Medical Check-up 2 trainers (1M, 1F)Note: Sports will include Volleyball, Badminton and Cricket.

3. High level:

Due to good area and funds available in this level of schools and colleges we willprovide:Yoga 1 trainerKarate 1 trainer

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Dance 3 trainers (1M, 2F)Sports 3 trainers (2M, 1F)Aerobics 2 trainers (1 M, 1F)Medical Check-up 3 trainers (1M, 2 F)

Note: Sports will include Volleyball, Badminton, Cricket and Basket ball.Charges will be acc to facilities provided.If school has classes up to VIII then in gym only cardio equipments will be used.

Target

Students of all school and colleges in Kota. As Kota is known as educational city due tolarge no. of coaching, college; students are migrating to Kota. Hence Fit-Hit has greatopportunity in Kota.

Positioning

Showing comparative results of increment in admission after addition of Fit-Hit.

Relating the studies with these events and providing all-round development of students.

It will refresh the mind of students which will also increase their studyingcapacity.

Marketing mix

Product/service

Trainers for aerobics, dance, yoga, sports etc.Equipments for all activities.

Price

Charged price varies according to small, medium and large level of school/college.

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Investment price are less, as this business require 1 time investment on equipmentsthat lasts longer, hence only charge of trainers and maintenance of equipment isrequired later on.

Plan

Creating such setup of equipments and events is planned according to areaavailable.

Schedule planning in school time for these activities:

We require half an hour daily before assembly and 1 period daily as provideaccording to school/college. We divide our plan as-

Yoga/Karate (20 min.) - In morning before assembly starts regularly.

Medical Checkups (10 min) - After Yoga/Karate.

Sports/Aerobics alternately in 1 lecture provided by school/college fromMonday to Thursday and in free lectures.

Dance classes at Friday and Saturday in that provided lecture.

Promotion

Providing advertisements on social networking sites and newspapers.

Summer camps are set up in various schools/colleges in order to show a samplework of our club.

Joining a paper company to publish our photos on the cover page of registers,copy etc.

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Review and Control

For each group of 5-6 schools/colleges 1 manager will be appointed to check out workingof trainers.

Manager will also look out for quality and quantity of equipments for that particulargroup of schools/colleges.

Contingency plan

Back up of available area will be kept before reaching a school/college as if they do nothave enough area to provide us.

Back up for defective equipment should be kept at office to replace immediately.