Fishing Market Sector Meeting

February 3rd, 2009Tourism Vancouver Island

Overview

• Budget History• Marketing Initiative History• Future Opportunities• Questions and Answers

Budget History

Year Budget FY 02 $ 12,500

FY 03 $ 27,250

FY 04 $ 30,863

FY 05 $ 30,034

FY 06 $ 19,943

FY 07 $ 7,856

FY 08 $ 13,052

FY 09 $ 5,000

Marketing Initiative History

Year Shows Advertising FY 03 3 Various publications

FY 04 3 Fishing & Hunting News, BC Fishing Alliance, Fred Hall

FY 05 3 Fishing & Hunting News, BC Fishing Alliance

FY 06 2 Fishing & Hunting News, Western Sportsman, BC Fishing Alliance

FY 07 1 Fishing & Hunting News, BC Fishing Alliance, BC Outdoors Fishing Adventures

FY 08 1 Fishing & Hunting News, Western Sportsman

FY 09 0 Western Sportsman

Future Opportunities

Year Budget Shows Advertising

FY 09 $ 5,000 0 Western Sportsman

FY 10 $ 9,200 ? Western Sportsman and BC Sportfishing

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Questions and Answers...

• What are the key geographic markets?• What marketing activities do you undertake now?• What marketing activities would you like to

undertake?• What marketing activities do you think would best

work in a cooperative circumstance?