Vancouver Island Tourism Outlook Dave Petryk President and CEO.
-
Upload
lauren-susan-bridges -
Category
Documents
-
view
215 -
download
0
Transcript of Vancouver Island Tourism Outlook Dave Petryk President and CEO.
![Page 1: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/1.jpg)
Vancouver IslandTourism Outlook
Dave PetrykPresident and CEO
![Page 2: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/2.jpg)
Embedded PowerPoint VideoBy PresenterMedia.com
![Page 3: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/3.jpg)
$20 Million
![Page 4: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/4.jpg)
How’s Business• International Arrivals
• US Overnight +4.6%• Asia/Pacific +7.8%• Europe
+0.9%
• Airports• Victoria +2.2%• Nanaimo +20.7%• Comox -
4.5%
• BC Ferries• Main Routes +0.5• Inside Passage -3.8%
• Hotel Occupancy• Vancouver Island +2.3%• Greater Victoria +2.8%• Nanaimo +3.1%• Campbell River +1.6%
• Daily Rate• Vancouver Island +4.4%• Greater Victoria +6.3%• Nanaimo +0.1%• Campbell River +3.1%
![Page 5: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/5.jpg)
Strategic Highlights
• Continued Focus on BC, AB and WA• Building on the use of EQ and Prizm• Enhanced focus on length of stay and referral• Growing the awareness of the value of
tourism and support of the tourism industry• Enriching the corporate culture
![Page 6: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/6.jpg)
Special Projects
• Powering Economic Alignment and Growth through Tourism
• Vancouver Island and Sunshine Coast Trails Strategy
• New Corporate Web Sitetourismvi.ca
![Page 7: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/7.jpg)
Marketing Highlights
• CTV Spring/Summer Campaign
– 4 week buy-in– 95+ 15 sec– Choice of market
• Go Vancouver Island• Publication Websites• Vancouver Island
Residents
![Page 8: Vancouver Island Tourism Outlook Dave Petryk President and CEO.](https://reader036.fdocuments.in/reader036/viewer/2022062517/56649f145503460f94c28d0a/html5/thumbnails/8.jpg)