FIREFOX OSBringing the Open Web to Mobile Devices

Tristan NitotPrincipal Mozilla Evangelist

twitter: @nitot – tnitot@mozilla.com

TODAYTODAY

Mobile Industry is DOMINATED by PROPRIETARY Mobile Platforms

Mobile Industry is DOMINATED by PROPRIETARY Mobile Platforms

• Device Specific Software

• Limited revenue choices

• Customer relationship mediated by

store

• Take-it-or-leave-it policies

• Users and Developers are Locked-In

TOMORROWTOMORROW

Built entirely using HTML5 & standard Web APIs without the need for an intermediate OS layer

Complete, standalone operating system for the open Web

Built entirely using HTML5 & standard Web APIs without the need for an intermediate OS layer

Complete, standalone operating system for the open Web

FIREFOX OS

Create Customized & Differentiated User Experiences (everything is a Web app)

Variations around the Home screen

Variations around the dialer

Web Browser/Platform

Web Browser/Platform

Native API-based UI

Native API-based UI

Kernel (e.g. Android,

iOS, Win7, etc.)

Kernel (e.g. Android,

iOS, Win7, etc.)

Device (phone, tablet,

desktop)

Device (phone, tablet,

desktop)

APIsAPIs

Web-based User Experience/Web

Content

Web-based User Experience/Web

Content

Kernel Kernel

Device Device

Web Engine/ Standard Device

APIs

Web Engine/ Standard Device

APIs

Existing Platforms(smartphones only)

Existing Platforms(smartphones only) Firefox OSFirefox OS

Firefox OS: How an Open Web Phone connects HTML5 to hardware

Significantly smaller stack: Scales from high-end feature phones to high-end smartphones

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FIREFOX MARKETPLACE

Content owners maintain direct connection to their audience

Enhanced discoverability

DEVELOPERS

Easy payment & built-in Carrier billing

Revenue sharing

CARRIERS

Create amazing HTML5 experiences and apps

Developers can write Apps & Services for ONE Platform – the Web

• Web Apps based on HTML5

• Developers will no longer need to learn and develop against platform-specific native APIs

• Write Apps & Services for one platform – the Web

• Web Apps based on HTML5

• Developers will no longer need to learn and develop against platform-specific native APIs

• Write Apps & Services for one platform – the Web

8 Million

450,000+

100,000+

More developers than any

other platform

An affordable smartphone: brings the smartphone experience at a feature phone price point

An affordable smartphone: brings the smartphone experience at a feature phone price point

CONNECT TO THE WEB

Tons of apps to choose from: the Web is the limit!

FOR USERS

Firefox OS demo

Welcome to a new, open and powerful

mobile world!

More info: •marketplace.mozilla.org•developer.mozilla.org/Mobile

Tristan Nitot - @nitot