Our mission is to promote openness, innovation &

opportunity on the Web.

Mozilla Manifesto: www.mozilla.org/about/manifesto/

Why the Web Matters: Low Barrier to Entry

The Web:

• A platform that no entity controls - neither technologically nor publicly

• World's largest technology market and there are no barriers to entry

• Aligned well with mobile

• Enabler for emerging markets

Wave 3

Firefox OS

Market Segment Evolution

3

UltraLow-Cost

Entry Level Smartphone

Mid-Range Smartphone

Wave 1

Wave 2

Price

OPERATORS LAUNCHEDTelefonica, T-Mobile, Telenor, America Movil, TIM

5

GLOBAL OPERATORS ASPARTNERS TO FIREFOX OS

DEVICE MANUFACTURERS LAUNCHEDAlcatel, LG, ZTE

SILICON VENDORSQualcomm, Spreadtrum

18

3

2

PROGRESS TO DATE: Global Commitments

FIREFOX Marketplace Cross platform: the Web is the platform Your app available on Firefox OS, Android, Desktop and more

100% HTML5 apps with native-like experience using open APIsBetter monetization through Operator Billing

Our app catalog is growing fast

Current trajectory: 5500 apps by EOY

Current trajectory: 5500 apps by EOY

Firefox Marketplace - Our app catalogue is growing fast

Strong momentum with Tier 1 Global & Local Apps

Our Marketplace KPIs demonstrate strong user engagement

(July 1, 2013 to August 31, 2014)

• 1.6+ million unique visitors across all markets

• 8+ million total visits

• 10+ million  apps installed (on average users install 1.23 apps per visit)

• 77.49% of all users stay in marketplace to find apps

UNLEASH THE FUTURE

Smart Phones

Tablets

Smart TV

Wearables

Smart Display

Firefox OS

Automotive

Connected Home

FUTURE CATEGORIES

Alcatel, FoxconnTablets

ABitCoolHDMI Streaming Device

PanasonicTV

FUTURE CATEGORIESFirefox OS Beyond Smartphones

FIREFOX OS: FuturesRoadmap Highlights

FIREFOX OSROADMAP SUMMARY

V1.3Q2, 2014*

V1.4Q3, 2014*

V2.0Q4, 2014*

Made for the Moments of your

Life

•Camera enhancements•Dual-SIM dual-standby support (DSDS) •Direct access to your music •Adaptive App Search enhancements -

Made for the Moments of your

Life

• improving the overall quality and stability of the platform •Dual SIM (DSDS) enhancements •Platform LTE Support•Camera Enhancements •Download Manager

Simple Home Screen Experience • User Interface

and Experience Enhancements

• Introduction of Flow/Gestures

• New Way to Discover Apps

• WebRTC platform & Communication Application

V2.1Q1, 2015*

More fluid, faster and easier experience. • User Interface

Fluidity and UX maturity

• A better typing experience

• Browser integration into system

• Backup and Restore

V2.2Q2, 2015*

Improve ability to manage their phone and integrate it into their life more fully. • Find my Device

(multi-device support) - A better typing experience

• Phone Number as IDBackup and Restore

• Smart Data Consumption

*Device in Market

REAL-TIME COMMUNICATIONS: AUDIO, VIDEO, DATA, MULTI-PARTYWebRTC platform & Communication Application

Enabling real time plug-in free, cross platform video, audio, and p2p data sharing using the web

Easy to use application enabling user to take advantage of real-time communications to keep in touch with their friends and family.

Q2 2014 14Firefox OS

NFC – PAYMENTS, DATA SHARING & MORE

Device pairing using NFC

Share your contacts, images, videos or your favorite URLs with friends

Read NFC tags to interact with the world around you

Mobile Wallet

Q2 2014 15Firefox OS

A NEW HOMESCREEN EXPERIENCE

A reimagined, simpler Home Screen experience.

Simpler and beautiful iconography.

Easy to use & navigate

Easy for Operators to personalize

Q2 2014 16Firefox OS

NEW AND IMPROVED FIREFOX SERVICES

Q2 2014 17Firefox OS

Find My Device: Location tracking, remote wipe and remote lock capabilities.

Firefox Accounts: user account to access all of the current and future Mozilla services.

Open to 3rd parties.

CONTROL OVER YOUR PHONE

Data Saving Mode

App sync/polling only over WiFi

Override for specific apps

CONTROL OVER YOUR DATA

Set a daily data budget

Show usage per app

Show usage by time

Track how your doing

Set alerts

FURTHER IMPROVEMENTSFIREFOX OS FOR 2015

Q2 2014 20Firefox OS

• User Interface Fluidity and dramatic UX improvements (notifications, smart collections , smart search)

• Better typing experience (best virtual keyboard makes typing easier and faster.

• Total System Browser integration (Browser functionality deeply integrated into universal search and navigation)

• Improved Media Platform (encrypted content , streaming, etc.)

• Smart Data Consumption (smart data management and usage)

• NFC Payments (tap-to-go, tap-to-play, payments) (pay for tickets, groceries andmore with a simple tap of your phone to the payment terminal)

Opportunities for you