FIPP$Innova)on$2015$d1ri6y1vinkzt0.cloudfront.net/media/documents/ea133f5b-f...2. Content 3....

Contact Andre Glazier ([email protected]) and/or Fabien Alexander ([email protected]) for more. Prefer to have a chat? Call Andre or Fabien on +44 20 7404 4169.

FIPP Innova)on 2015 World Report and cross-‐plaLorm markeNng opportuniNes


Associate your business with Innova)on Media and technology innovaNons are not only topics of high interest to FIPP members, but our Innova&on World Report also rated as the top FIPP report in our annual membership surveys in 2012, 2013 and 2014.

This is your opportunity to associate your business, brands and industry soluNons with a high quality report and brand extensions, and get in front of a global audience of key decision-‐makers.


A key topic of interest for the FIPP audience Innova)on is a key topic of interest and engagement among FIPP members, and the

Innova&on in Magazine Media World Report our top-‐rated report.

Top reason for

engagement

Top topic of interest

Rated as exceptional

•  Members’ reasons for engaging with FIPP (mulNple choice): 80 per cent said “To get updates on

innovaNons”. •  Top five topics of interest (rated where 0 = no interest, 2 = average interest and above 3 to 4 is very strong

interest): Media innova)on 3.69, Mobile plaLorms 3.64, Tech innova)on 3.56, Online plaLorms 3.56, and Social and video plaLorms 3.31. This is followed closely by topics such as content, adverNsing and commerce.

•  RaNng of FIPP’s InnovaNon Report (0 = poor, 2 = average and 3 to 4 is excep)onal): 2012 survey raNng 3.02, 2013 survey raNng 3.01 and 2014 survey ra)ng 3.23.

2014 membership survey snapshot:


An opportunity to reach global decision-‐makers This is an opportunity to get in front of a high quality, cap)ve audience, most in execu)ve management

posiNons involved in key decisions for businesses worth hundreds of millions of pounds. Just a few of the companies they represent:


Opportuni)es across several touch points

InnovaNon World Report

Print ediNon

Digital ediNon

Online reports Newsleder

Forum (event)

What started as FIPP’s annual Innova&on in Magazine Media World Report has developed into a mulN-‐plaLorm offering with several related touch points


FIPP Innova)on 2015 World Report The star)ng point


About the World Report

Provides the framework for all FIPP InnovaNon-‐related acNvity •  120+ pages with top global innovaNons

•  2015 report to launch at 8th DIS in Berlin in March

•  Digital ediNon available free to 5,000 plus FIPP members and event delegates •  Available for sale to non-‐members

•  Print copies for sale as single or bulk orders •  We also offer translaNon rights (e.g. previous reports have been by the

Chinese Publishers AssociaNon, a FIPP member)

•  Report is promoted via FIPP.com, newsleders and promoNonal email, social media and at FIPP events and meeNngs

•  The report will be unbundled in the lader half of 2015, making single chapters available as special reports, thus expanding its reach


The 2015 report: From the editor “The 2015 World Report will be the most in-‐depth book about creaNve thinking that we have ever published. We will be zeroing in on the top ten categories of innovaNon that can have the biggest, most immediate impact on the future of magazine media.”

Top 10 categories: 1.  AdverNsing 2.  Content 3.  Mobile 4.  Video 5.  Social media 6.  Email 7.  Data 8.  Events 9.  Print, and print-‐and-‐digital 10.  Ojeat (creaNvity causing a buzz)

Overall, the report will show proven examples of innovaNon that have: 1.  Increased revenues 2.  Leveraged latest digital capabiliNes 3.  Perked up subscripNons and sales 4.  Explored new social media capabiliNes 5.  Delivered adverNsing that works 6.  Maximised stunning capabiliNes of mobile 7.  Converted data into new products, new

consumers and new strategies

“The 2015 World Report will be an operaNng guide that will challenge and inspire its readers to empower their businesses to meet the challenges ahead.”


2015 World Report marke)ng opportuni)es

Display adver)sing •  Back cover •  Inside front cover •  Double page spreads (can be associated with specific secNons) •  Full pages (can be associated with specific secNons)

Na)ve adver)sing* •  Full page (can be associated with specific secNons) •  Double pages (can be associated with specific secNons)

*FIPP na&ve adver&sing guidelines apply


FIPP Innova)on in 2015 Cross-‐plaSorm brand extensions


Cross-‐plaSorm marke)ng opportuni)es

Research* shows affinity for a brand increases as it becomes available across mul)ple plaSorms.

* By Time Inc. (UK), Bauer Media and others – see the latest ediNon of FIPP’s Proof of Performance report on FIPP.com

This affinity has a posi)ve, mul)plier effect for adverNsers when associaNng their adverNsing with

the brand, across plaLorms – more so than adverNsing with separate brands, each in a single

channel.


FIPP Innova)on cross-‐plaSorm opportuni)es

World Report Special reports NewsleWer Forum Other

•  Launches at DIS in Berlin in March

2015 •  120+ pages in print

and digital, covering

innovaNons across ten broad themes

•  Digital ediNon free of charge to members and event delegates

•  Print available in single and bulk

orders

•  Unbundling of World Report chapters into themed special

reports •  Themed reports

made available via FIPP.com through lader part of 2015

•  Launches in January 2015 as a monthly newsleder

•  Focused on latest innovaNons in and related to the industry

•  StarNng audience of 9,000 users registered

•  First launched in 2015 on the back of the success of the World Report

•  2nd InnovaNon Forum will run as part of the FIPP World Congress in Toronto, Canada in October 2015 as a branded stream

•  OpportuniNes exist to extend reach by including FIPP.com, social media and other channels

Talk Andre and Fabien to see how you can extend your associaNon with the Innova&on in Magazine Media 2015 World Report to other plaLorms


In summary


By associaNng your business, brand and/or industry soluNon with the Innova&on World Report and its brand extensions, you are associa)ng with a topic of considerable interest to a high

quality, execu)ve audience.

37

27

23

13

ExecuNve management

Commercial and IT management

Content/editorial management

Other (e.g. consultants)

Snapshot: registered users in the FIPP database

There exists a strong bond of loyalty and trust between FIPP and its membership network. This makes FIPP’s global membership database one of the most valuable – if not the most valuable

– in the global magazine media industry.

Tap into this network and beyond, around the topic of innovaNon.

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