Finding Profitable Content Ideas
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Transcript of Finding Profitable Content Ideas
AFFILIATE SUMMIT EAST 2015
RAE HOFFMAN
RAE HOFFMAN
@Sugarraehttps://sugarrae.com
http://pushfire.com
https://sugarrae.com/ase15/
Content is King(& Why that’s a bull$hit mantra)
There are two types of content…
the content you want to write
and the content your target market wants to find -
#truestory
SAY CONTENT MARKETING
ONE MORE TIME
Content MarketingSUCCESS
It’s increased traffic COUPLED WITH: Increased salesIncreased conversion ratesIncreased TOSIncreased average order valueReduced bounce rateIncreased list signupsIncreased brand searchesetc.
Ahrefs.comTop pages
Ahrefs.com Top Referring Content
SEMRush.comOrganic search positions
Finding the
money keywords(for content initiatives)
https://sugarrae.com/18938
Linkresearchtools.comCBLT - Common Backlinks Tool
Keywordtool.io
Deadline: August 10th
Content type
AuthorityLabs.comRank Tracker
Buzzsumo.comTopic search
Setting up
Site SearchIn Google Analytics
https://sugarrae.com/getit/gasitesearch
Ideas.contentforest.com
25 pages of ideas
SurveyMonkey.com
HARO = Helpareporterout.com
Ahrefs.com Broken Backlinks
PERFORMER
…when she has an audience
Buzzsumo.comTop Content Tool
Buzzsumo.comTop Content Tool
https://sugarrae.com/getit/socialimages
Social image sizes
https://yoast.com/wordpress/plugins/seo/
Social markup
“At the risk bragging, one of the things I’m best at is riding coattails. Behind every successful man is me, smiling and taking partial credit.” ~ Tom Haverford
But what about…
MOBILE
Get it together
• Be responsive / mobile• Page speed tool for mobile user experience grade• Mobile friendly test for mobile friendly approval • (You can pass one and not the other; be careful with those blocked
files!)• Work on conversion, bounce, etc. metrics on mobile
Desktop will never be bigger than mobile again
#truestory• 17.21% loss from desktop to mobile in one year, pushing
mobile devices to 50.62%
• Assuming it maintains even half that growth rate YOY, that puts mobile traffic at 67.83% in two years
• Their mobile conversion rate is .23% vs. 2.43% on desktop
• Feeling any urgency yet?
At any point Google could come along with an rankings tornado.
Would you be prepared?
“If you’re not building an email list?
You’re an idiot.”
Derek Halpern@derekhalpern
http://socialtriggers.com
THANK YOU
Awesome advice for bloggershttps://sugarrae.com
Kickass newsletterhttps://sugarrae.com/newsletter/
Consulting for merchants & businesseshttp://pushfire.com
Ranting & cursing & football https://twitter.com/sugarrae