12.10.20 finding the best ideas a different way to recognize innovative ideas

V 6.0

Joseph F. Dellaria, Jr., Ph.D.

Founder and President

(651) 436-6494

mobile: (651) 216-1563

[email protected]

www.PerceptiveRealities.com

1 © 2007 Joseph F. Dellaria, All Rights

Reserved Confidential, For Private Use Only

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Career Highlights • Training: B.A. in Chemistry (Hope College); Ph.D. in synthetic organic chemistry

(U. of MN); Post-doctoral research (Cal. Tech. and Harvard University)

2

• Research and Discovery Experience: over 35 years of doing and/or managing

research; 28 years of industrial experience

• Publication Summary:

- Co-inventor on 55 patents

- Author/co-author on 30 peer reviewed articles

© 2007 Joseph F. Dellaria, All Rights Reserved

Confidential, For Private Use Only

• Other:

- International Speaker - Inventor

- Numerous invited and professional lectures - Author

- Workshop leader - Consultant/Trainer

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While sorting ideas people often:

5 © 2007 Joseph F. Dellaria, All Rights Reserved


• Work too long on ...

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While sorting ideas people often:



• Work too long on ...

• Miss opportunities leading to ...

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Stage 1.



Stage 2. Stage 3. Stage 4.

Ideation

Idea

Assessment

Research

& Develop.

Commercialization

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Stage 1.



Stage 2. Stage 3. Stage 4.

Ideation

Idea

Assessment

Research

& Develop.

Commercialization

What you have at the

end of Stage 2 ...

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Two Types of Information-Poor Ideas



Information Poor Ideas that Cannot Work

Information Poor Ideas that Can Work

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They are like Scratch-Off Lottery Tickets



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Scratch-Off Lottery Tickets and Information-Poor Ideas



• Winners and Losers ...

• There aren’t many ...

• To win big, you have to ...

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Generating New Information



• New information is created by ...

• This requires ...

• The covering is removed ...

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Eliminating ideas

• Quickly

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• Accurately

• At the lowest possible cost



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Using the Idea Value Formula



x =

Total

Idea

Value

Technical

Opportunity

Value

(Can it work technically?)

Business

Opportunity

Value

(Can it work financially?)

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Using the Idea Value Formula



x =

Total

Idea

Value

Technical

Opportunity

Value


Business

Opportunity

Value


• A Total Idea Value of ZERO means the idea

CANNOT WORK, eliminate it

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The Power of the Idea Value Formula



x =

Total

Idea

Value

Technical

Opportunity

Value


Business

Opportunity

Value


• The Total Idea Value is zero if either

Opportunity Value is zero

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The Power of the Idea Value Formula



x =

Total

Idea

Value

Technical

Opportunity

Value


Business

Opportunity

Value


• Deliberately look for Disqualifying Flaws to

eliminate ideas with a zero Total Idea Value

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A flaw that prevents an idea from becoming a

profitable product

19



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A flaw that prevents an idea from becoming a

profitable product

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• The absence of a necessary positive feature

• The presence of an undesired negative feature



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Now is the time to start scratching

• Higher quality ideas remain

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• Increased “batting average”

• Fewer overall resources are used



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Does This Really Work?

22



V 4.1 © 2007 Joseph F. Dellaria,, All Rights Reserved

Confidential, For Private Use Only 23

In a Major division at 3M:

Situation: 27 new ideas needed to be prioritized

Time: Identified the best projects in 40% of the time

Resources: Used less than 20% of the resources normally used

Estimated Savings: $1 million in time alone



Do you need to try

something different?



Due out in

early November



1The Innovation Continuum is a modification of concepts originated by : Ansoff, H.I., 1957.

100

100

0 0

% Idea IN

NOVA

TIO

N

Competitive Advantage

New Idea

New Market

Existing Idea

Existing Market

New Idea

Existing Market

Existing Idea

New Market



Present

Mid-term

Long-term

100

100

0 0

% Idea IN

NOVA

TIO

N


New Idea

New Market

Existing Idea

Existing Market

New Idea

Existing Market

Existing Idea

New Market



100

100

0 0

% Idea IN

NOVA

TIO

N


New Idea

New Market

Existing Idea

Existing Market

New Idea

Existing Market

Existing Idea

New Market

12.10.20 finding the best ideas a different way to recognize innovative ideas

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